Estelle Palandjian

Co-founder CAKE Members (IG), former VC

[Andrew Yeung @andruyeung]

The 6 founders presenting at our next @TheShortlistNYC have raised a combined $183M.

And on June 23rd, they're all on one stage telling you exactly what they're building ... and why you should work with them.

@GeorgeKurdin / @usemonk – AI that gets businesses paid faster. $1B+ in annualized AR on the platform.

@estelle_pal / Cake Members – redefining what membership means for modern brands.

@MaggieTang47 / Magic – the agentic CRM powering Carbone, Eleven Madison Park, and TAO Hospitality Group.

@alexatallah / @OpenRouter – the unified API gateway giving developers instant access to 300+ AI models through one integration.

@NatanWise / Conduit Health – turning a doctor's order into a delivered, insurance-covered benefit. 100,000+ orders shipped in 2026 alone.

Tanya Saigol / Jetson Workforce —–AI that helps manufacturing plants right-size staffing and cut labor spend in real time.

If you're an engineer, designer, marketer, or operator thinking about going earlier, this is how you find the company worth betting on.

📌 Apply for June 23rd below.

If you're a founder hiring exceptional talent ... DM me.

[Tech Week @Techweek_]

Turns out the best growth hack is still a room full of the right people. Founders are here at Maxwell Social for #NYTechWeek talking IRL experiences as a real driver of business momentum.

@JuliaOMara2
@shoponpickle
@estelle_pal
@wellreserved

[Estelle Palandjian @estelle_pal]

This was fun!

[Tech Week @Techweek_]

Overheard at #NYTechWeek

@estelle_pal, Co-Founder of Cake, stresses that it’s not enough to simply know your space. You should be deeply focused on your customer, building trust and loyalty at scale. Obsess over your customer.

[Estelle Palandjian @estelle_pal]

@WalksWallstreet We skipped this part. It’s called tiktok

[Estelle Palandjian @estelle_pal]

@CollinRugg @ZohranKMamdani what’s the weirdest coffee table book you have in your apartment?

[Estelle Palandjian @estelle_pal]

@chrislevan24 No-brainer

[NBA @NBA]

Too adorable 🥹

This young fan in Phoenix stole the show with the cutest wave on the Jumbotron!

[Estelle Palandjian @estelle_pal]

@zerohedge This one wasn’t a secret!

[Estelle Palandjian @estelle_pal]

Stick to "we had scaffolding" @NYCMayor

[Mayor Zohran Kwame Mamdani @NYCMayor]

BUCK FOSTON

[Estelle Palandjian @estelle_pal]

@user84829272 This is an og twitter tweet. Thank you for this

[Estelle Palandjian @estelle_pal]

@liorcole Love this

[Sophie Ross Brooks @sophrossbrooks]

Charlotte: it was a 4.8 on the richter scale!

Miranda: the richter scale is a totally outdated method for measuring magnitudes and everyone knows it

Samantha: let’s just say it wasn’t the only thing making my walls shake this morning

Carrie: big is moving to paris

[Estelle Palandjian @estelle_pal]

As a millennial (aka not genZ), using ChatGPT still sometimes feels like cheating, but, I'm sure I'll get that sometime soon...🚀

[Estelle Palandjian @estelle_pal]

This. Is. Cool. Women's sports have come a long long way

[Morning Brew ☕️ @MorningBrew]

Caitlin Clark is eight points away from setting the NCAA women's scoring record with #4 Iowa playing Michigan tonight

Ticket prices are averaging $394, making it the most expensive ticket EVER for a women's basketball game

🐐 doing 🐐 things

[Estelle Palandjian @estelle_pal]

@Trace_Cohen @oatly Market trend-based froth THEN rapid competition leading to better alternatives

[Estelle Palandjian @estelle_pal]

It's 2023 and I just made my first purchase on eBay

[Estelle Palandjian @estelle_pal]

Smart #sportsbetting with @bet_rithmm @nstata

[Kurt Benkert @KurtBenkert]

One of the tools that I use to predict games 👇🏼 @bet_rithmm

🧪 I create models using historically important factors then add factors that I know to be important from my time in the NFL.

🔮 It backtests that model against historical games, then predicts new games it applies to.

🤕 You can also see how injured players affect the projected outcome of a game as well.

[Estelle Palandjian @estelle_pal]

@ElonMuskAOC @HabibiCapital_ No

[Estelle Palandjian @estelle_pal]

Seed funds, who wants to go head to head?!

[Nicole M. Stata @nstata]

@BostonSeed Cookin it on the @PKL4America @fenwaypark courts w @estelle_pal if you can go play play

[Estelle Palandjian @estelle_pal]

The furniture cleaning industry is ripe for distribution - I just had an on-site quote for $1450 go down to $300 to clean a 3 inch oil stain off of a cotton couch cushion cover