Ethan Ethier

My daily collection of thoughts & learnings.

Building the world's most trusted fitness brand @ Built With Science

[Ethan Ethier @ethanethier_]

I read over 30 books this year. Here are 13 key learnings that have changed how I think 🚀

[Ethan Ethier @ethanethier_]

@itswealthjr Not sure if this is just a timing coincidence, but I ended up split URL testing some of my top performing ads, and noticed that on the same day, Meta randomly re-published my existing winners and got rid of all my social engagement on them. Anything similar happen on your end?

[Ethan Ethier @ethanethier_]

Look for expert AI animation & claymation short form editor for Meta Ads. Experience with paid ads is a must. 8-12 videos per month.

If you’re interested, comment below with a portfolio of your work!

[Ethan Ethier @ethanethier_]

@TheSnipzy Just took a look! Do you have experience with Meta ads, or mainly organic content?

[Ethan Ethier @ethanethier_]

Hiring meta ads direct response video editor. 8-12 videos per month, with the potential to grow into full time. Health and fitness industry.

If you might be a good fit, or know someone who is, comment below with your portfolio of your best work.

[Ethan Ethier @ethanethier_]

@brillaas STATICS

[Ethan Ethier @ethanethier_]

@MichLieben Add

[zack @zackpaid]

we're producing 100 meta ad creatives in 30min thanks to claude + higgsfield MCP

just imagine accessing:
- chatgpt images 2.0
- seedance 2.0
- opus 4.8

in the SAME claude chat

so i decided to document the step-by-step playbook behind how we generated multi-7-figures with this method

here's EVERYTHIGN we'll cover:

→ how to setup Higgsfield MCP:
connects Claude to 30+ image and video models through one endpoint, 2-min connect, no API key, existing credits carry over

→ the model stack:
which model when - ChatGPT Images 2.0 for text statics, Seedance 2.0 for animation, Kling 3.0 and Veo 3.1 for scaled winners

→ market research prompt:
produces an ICP pain map plus 7 ad angles ranked by differentiation (this is the angle that found an $8.4M-premium insurance hook)

→ creative strategy + copy stack:
3 angles x 3 copy variations each, written straight off the ICP pain map, production-ready

→ image generation:
full static ad creative in 60-90 sec, 3 composition variations per angle - a bar-chart static hit 5.1% CTR, the highest we'd ever tested

→ animation:
turn any static into a motion loop - one animated version ran +31% CTR over the same 14 days

→ the 7-day campaign test structure:
3 angles x 3 images x 2 formats = 18 variations, with exact day-3 and day-7 kill and scale thresholds

→ the localization add-on:
spin 3 city variations off any base creative - a real estate client hit $14.10 CPL on 479 leads, $43,575 in commissions

everything built after generating $10M+ across our clients' service based businesses at my meta ads funnel agency

and for 24h, EVERYTHING can be yours for free

like + comment "HIGGS" and i'll send it over

(must be following + RT for priority access)

[zack @zackpaid]

i've been testing Higgsfield MCP + the NEW Claude Opus 4.8 to generate ALL our Meta ads creative inside 1 conversation...

and it has been ABSOLUTELY cooking

so i've decided to document the ENTIRE workflow...

covering the setup, market research, image gen, animation, copy, and 7-day test campaign structure to take a Meta ads creative batch from 0 to launch in a single afternoon as a service based business (agency, firm, brick and mortar, consultant, etc)

here's what's included inside the guide:

→ Higgsfield MCP setup in 5 minutes (https://t.co/xMyAvg7v9p integrations → paste mcp URL → authorize. 30+ image and video models inside one Claude chat)

→ phase 1, market research + angle development (master brief prompt that returns 7 ad angles ranked by differentiation, top 3 expanded into 3 hook variations each)

→ phase 2, image generation with ChatGPT Images 2.0 (3 variations per angle in under 90 seconds. model selection table covering ChatGPT Images 2.0, Soul 2.0, Nano Banana Pro)

→ phase 3, scroll-stop animation with Seedance 2.0 (static image to cinematic motion loop. first 0.5s stops the scroll. one client hit 5.1% CTR week one... their highest-performing creative ever)

→ phase 4, the 4-variation copy stack (loss aversion, authority + specificity, contrarian, identity. 12 ready-to-test ad combinations from one session)

→ phase 5, 7-day test campaign structure (budget allocation, day 3 signal thresholds, day 7 kill and scale criteria, the 3 highest-probability winners to launch first)

all backed by $10M+ generated through Meta ads funnels for service-based businesses (and a legal funding client that we expanded from 8-12 to 40+ creative variations per month using this method... even finding 3 winners that scaled him to $89k/mo within 90 days)

like + comment "COOK" and i'll send it over

(must be following + RT for priority access)

[Ethan Ethier @ethanethier_]

@zackpaid HIGGS

[Ethan Ethier @ethanethier_]

@mrbrandowner PLAYBOOK

[Ethan Ethier @ethanethier_]

@oliverwhudson Partner ads

[Ethan Ethier @ethanethier_]

Mass desire is the public spread of a public want. It must already be there, you cannot create it and you cannot fight it. But you can and must, direct it, channel it, focus it onto your particular product.

[Ethan Ethier @ethanethier_]

@ashvinmelwani Definitely interested! We’re a fitness and nutrition app with over 7M subscribers on YT, and only recently started to scale on Meta in January

[Ethan Ethier @ethanethier_]

@binghott And if that highest spending ad starts at a really good CPA, but eventually fatigues and CPA rises on it above targets, would you then turn it off? Or always keep it running?

[Ethan Ethier @ethanethier_]

@binghott Super insightful! What would you do if the overall campaign is above target ROAS, and the leading spending ad is taking all the budget at the highest CPA compared to other ads that have a cheaper CPA?

[Ethan Ethier @ethanethier_]

Think about how people are currently feeling and how they WANT to feel

[Ethan Ethier @ethanethier_]

@lorenzo_pravata AI

[Ethan Ethier @ethanethier_]

@davidfigeira Machine

[Ethan Ethier @ethanethier_]

@davidfigeira Severance

[Ethan Ethier @ethanethier_]

@benradack Static ads