Eunice Shin

Brand building at the heart of consumer and culture

[Rich Greenfield, LightShed 🔦 @RichLightShed]

😱 TV is OLD, VERY, VERY OLD

The Adults 18-49 watching linear TV nightly is so tiny, its beyond embarrassing -- chart via @variety @nielsen

Why are advertiser still spending $65 billion on TV?

Only one network above 1 million nightly 18-49 viewers and only five above 400K

[Ben Kruger @Ben__Kruger]

In my role at Google, I get to partner directly with hundreds of DTC and online retail brands.

Even though they all sell very different products, we find common ways to unlock growth with tried & true methods.

🧵

DMs always open, I love this stuff.

[Eunice Shin @eukushin]

@thedanielokon @codyplof Worked on me

[Yahoo Finance @YahooFinance]

Prophet Partner @EukuShin on $DIS: "There's two things they really have to keep their laser focus on: the consumer experience and then the brand experience for those advertisers and agencies... They really need to create an ads experience that's not going to be disruptive."

[Eunice Shin @eukushin]

Gen Z cares so much about sustainability & brand values. Yet they still shop on Shein. How do you make sense of it all? Check out our latest DTC report that gets you closer to understanding. Gen Z Revealed - we mythbust some of things that brands get wrong https://t.co/FhP7rV6QZM

[Rich Greenfield, LightShed 🔦 @RichLightShed]

The CTV advertising KING is not Hulu, Pluto, Tubi nor wil it be Netflix anytime soon

The CTV ad 👑 is @YouTube via @nielsen and it is not even close

[Eunice Shin @eukushin]

@mwieder @GregAlterman

[Eunice Shin @eukushin]

@elisedopson Charlotte Tilbury

[Eunice Shin @eukushin]

@ckirbyyyy "what rhymes with stupider" should close the case

[Eunice Shin @eukushin]

@kyurieff @mahiradayal I read it every day. Thank you both!

[Eunice Shin @eukushin]

@xpangler @Variety I hope so!!

[CNN @CNN]

"I was homesick, I was really questioning - do I belong here?"

Supreme Court nominee Ketanji Brown Jackson gets emotional as she delivers a heartfelt message to the American youth during her Senate confirmation hearing. https://t.co/jIArh1QTsH

[matzucker @matzucker]

New: Micro-communities + cool infographic about them via my colleague @eukushin at @prophetstrategy https://t.co/fIwEawzVUE #digitalmarketing #communities #infographic #stealthis

[NFL @NFL]

"Aaron Donald's gonna make a play."

Sean McVay knew this was 99's moment. Epic. (via @NFLFilms, @insidetheNFL)

[Prophet @prophetstrategy]

Wahoo! Prophet's @chansuh was named in The Consulting Report's Top 25 Technology Leaders in Consulting for 2022. Read more about the award: https://t.co/6CyH21pQfR

[Rich Greenfield, LightShed 🔦 @RichLightShed]

YouTube is an incredible business -- not other way to say it --> up to $8.6 bn of quarterly revenues and $29 billion for full year 2021 $GOOGL

55% goes to creators

@youtube remains in a class by itself for the #creatoreconomy

[Lucas Shaw @Lucas_Shaw]

Netflix shares have slipped about 18% in after-hours trading, mostly because of this chart.

[Scott Galloway @profgalloway]

#ProfGPod guests @aaker & @nbagdonas have a new TED talk on humor — should call it a comedy special https://t.co/I296qbcd5r