Prophet

Prophet is a growth and transformation consulting firm with consulting, experience and design solutions that unlock uncommon growth for its clients.

[Blake Morgan @BlakeMichelleM]

This week on The Modern Customer podcast, Ted Moser, senior partner at @prophetstrategy & author of "Winning Through Platforms," emphasizes that building a successful CX technology stack begins with a clear customer understanding & a robust data strategy.
https://t.co/Q0mbr9WDDB

[Prophet @prophetstrategy]

Prophet's Marisa Muvihill, global head of brand & activation, shares her insights on Twitter's announcement to rebrand to X. https://t.co/W6mSmHg0hA

[Prophet @prophetstrategy]

What does Twitter’s rebrand to X mean for its value? Rebranding often signals to the market that an organization is moving in a new direction. Hear more about this move from Prophet’s Marisa Mulvihill on NPR’s Morning Edition.
https://t.co/eQvgXcNPiq

[Prophet @prophetstrategy]

Shein's China junket for social media creators revived bad press about working conditions. As an expert on business in the region, Prophet's Jay Milliken contributes his perspectives in the article.

[Bloomberg @business]

Shein had hoped inviting influencers to tour one of its warehouses would shift public sentiment. Instead, the junket has created another threat to the company's IPO plans https://t.co/YjH8203geU

[Prophet @prophetstrategy]

How is #CPG impacted by the current economic environment? Senior Partner Mike Leiser shares his thoughts in Bloomberg @business.

[Bloomberg @business]

Americans are cutting back on personal hygiene products in a troubling sign for the US economy and consumer-focused companies https://t.co/nOYV6pp8Dt

[matzucker @matzucker]

Tune into latest ep of Rising w/Diego Norris CMO @gimmeSeaweed (+ alum of @ProphetStrategy). Diego talks about his start, his choices, biz school as a good foundation, the remit of a CPG marketer, how he's already using AI—and the miracle of seaweed. https://t.co/JgsZTgwzHX

[matzucker @matzucker]

With a quote from our @prophetstrategy executive producer Damien Peraino

[Digiday @Digiday]

Mattress Firm is betting on its original content strategy to not only boost brand awareness but drive sales. https://t.co/gXkfwmXL9T

[Prophet @prophetstrategy]

Benjamin Moore is using out-of-home advertising to educate consumers on where to find its paint. Read the full Digiday article: https://t.co/9vQS1CcA1T

#ooh #digitalads #marketing

[Digiday @Digiday]

Benjamin Moore is looking to educate new homeowners on where to find its paint — which isn’t as obvious as it sounds, since the brand is only available at small businesses and local retailers. https://t.co/vFC22BF1PG

[Jacqueline Thng 💎 @JacquiAlexis]

A team at @prophetstrategy joined forces to solve a fundraising challenge for the London-based charity, @smitf_london. Learn how they approached this project and get a sneak peek at the results so far: https://t.co/BYBx2tIpcj

[Prophet @prophetstrategy]

“Even as prices edge up post-pandemic in many markets, the effectiveness of OOH paired with the dynamism and flexibility of digital makes DOOH a strong option for top-of-the-funnel objectives and brands like DoorDash that need daily, local visibility,” said @matzucker

[Digiday @Digiday]

DoorDash is investing more of its marketing dollars in digital out-of-home advertising as the summer season approaches. https://t.co/B7d9V67DvB

[Prophet @prophetstrategy]

Great article featuring our own @matzucker. #ooh #advertising #marketing

[Digiday @Digiday]

.@DoorDash is investing more of its marketing dollars in digital out-of-home advertising to recruit more DoorDashers in low-participation cities.

Story by @julianexcalibur. https://t.co/7D9gYWIS9p

[Prophet @prophetstrategy]

@matzucker An incredible run! We're so grateful for your leadership and all that you add to the #propheteer community @matzucker.

[Jacqueline Thng 💎 @JacquiAlexis]

How did @CoherentCorp strategically signal to the market what it stands for and promises to deliver? Read the case study from @prophetstrategy: https://t.co/igRsHBWO3d

[Whirlpool Corporation @WhirlpoolCorp]

We're proud to say that our @KitchenAidUSA brand has remained in the Top 10% of @prophetstrategy's Most Relevant Brands list since its inception in 2016.

Read more about Prophet's brand relevance insights here, https://t.co/vFcjTxhwLQ

[The Agency Review @TheAgencyReview]

Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @RGA @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: https://t.co/5c1RX3394d #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

[The Agency Review @TheAgencyReview]

Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @RGA @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: https://t.co/5c1RX3394d #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

[The Agency Review @TheAgencyReview]

Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @RGA @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: https://t.co/5c1RX33GTL #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

[UX Design Awards @uxdawards]

We are very proud to have Alex Mulder as a jury member for the UX Design Awards - Autumn 2023!
Alex is a Creative Director at @prophetstrategy. His passion lies at the intersection of human interaction with technology and specifically in more complex B2B2C environments. #UXDA23