This week on The Modern Customer podcast, Ted Moser, senior partner at @prophetstrategy & author of "Winning Through Platforms," emphasizes that building a successful CX technology stack begins with a clear customer understanding & a robust data strategy.
https://t.co/Q0mbr9WDDB
Prophet's Marisa Muvihill, global head of brand & activation, shares her insights on Twitter's announcement to rebrand to X. https://t.co/W6mSmHg0hA
What does Twitter’s rebrand to X mean for its value? Rebranding often signals to the market that an organization is moving in a new direction. Hear more about this move from Prophet’s Marisa Mulvihill on NPR’s Morning Edition.
https://t.co/eQvgXcNPiq
Shein's China junket for social media creators revived bad press about working conditions. As an expert on business in the region, Prophet's Jay Milliken contributes his perspectives in the article.
Shein had hoped inviting influencers to tour one of its warehouses would shift public sentiment. Instead, the junket has created another threat to the company's IPO plans https://t.co/YjH8203geU
Tune into latest ep of Rising w/Diego Norris CMO @gimmeSeaweed (+ alum of @ProphetStrategy). Diego talks about his start, his choices, biz school as a good foundation, the remit of a CPG marketer, how he's already using AI—and the miracle of seaweed. https://t.co/JgsZTgwzHX
Benjamin Moore is using out-of-home advertising to educate consumers on where to find its paint. Read the full Digiday article: https://t.co/9vQS1CcA1T
#ooh#digitalads#marketing
Benjamin Moore is looking to educate new homeowners on where to find its paint — which isn’t as obvious as it sounds, since the brand is only available at small businesses and local retailers. https://t.co/vFC22BF1PG
A team at @prophetstrategy joined forces to solve a fundraising challenge for the London-based charity, @smitf_london. Learn how they approached this project and get a sneak peek at the results so far: https://t.co/BYBx2tIpcj
“Even as prices edge up post-pandemic in many markets, the effectiveness of OOH paired with the dynamism and flexibility of digital makes DOOH a strong option for top-of-the-funnel objectives and brands like DoorDash that need daily, local visibility,” said @matzucker
.@DoorDash is investing more of its marketing dollars in digital out-of-home advertising to recruit more DoorDashers in low-participation cities.
Story by @julianexcalibur. https://t.co/7D9gYWIS9p
How did @CoherentCorp strategically signal to the market what it stands for and promises to deliver? Read the case study from @prophetstrategy: https://t.co/igRsHBWO3d
We're proud to say that our @KitchenAidUSA brand has remained in the Top 10% of @prophetstrategy's Most Relevant Brands list since its inception in 2016.
Read more about Prophet's brand relevance insights here, https://t.co/vFcjTxhwLQ
We are very proud to have Alex Mulder as a jury member for the UX Design Awards - Autumn 2023!
Alex is a Creative Director at @prophetstrategy. His passion lies at the intersection of human interaction with technology and specifically in more complex B2B2C environments. #UXDA23