Eva Bretschneider

Passionate communicator, health literacy enthusiast, leading patient partnerships at Bayer - views are my own. follows and retweets are not endorsements

[Bayer | Pharmaceuticals @BayerPharma]

+++ NEWS +++
Our partner @onedroptoday announced the release of a digital, AI-enabled cardiovascular disease (CVD) #prevention module – it is the first co-developed digital product to emerge from the collaboration between One Drop and @Bayer.
Learn more: https://t.co/sWaTMC0fme

[Bayer AG @Bayer]

+++ News +++
Supervisory Board of Bayer AG appoints Sarena Lin, @sarenalin to Board of Management as Chief Transformation and Talent Officer.
Learn more: https://t.co/TjWLyHIEGH

[Bayer | Pharmaceuticals @BayerPharma]

#NEWS: #Bayer announces U.S. #FDA grants priority review to novel therapy for patients living with #chronickidneydisease and type 2 #diabetes: https://t.co/ZtGzvfwBJy

[Bayer | Pharmaceuticals @BayerPharma]

Follow the fireside chat with Jörg Möller and the panel discussion with Mike Devoy at #WMIF20. You can join the webcast now and hear more about innovation’s role in the #COVID19 response. https://t.co/7WMxw5Ep4U

[Eva Bretschneider @evabretsch]

Congrats @MDDBacker ! #teamBayer #patientsfirst

[Bayer | Pharmaceuticals @BayerPharma]

#NEWS: Congratulations to our Head of Business Development & Licensing @MDDBacker on joining @ArrowheadPharma’s Board of Directors to help guide in their patient-focused endeavor: https://t.co/g4h4NFtYV2

[Bayer | Pharmaceuticals @BayerPharma]

#DYK there is a link between the way you take your medication and the safety of it? Learn more about it here: https://t.co/NvjLdJI7xE #theengagedpatient #patientsafety

[Bayer | Pharmaceuticals @BayerPharma]

#NEWS: Marianne De Backer joins Bayer’s Pharmaceuticals Division as Head of Business Development & Licensing

https://t.co/dwGgesaYnG

[Artur Olesch @ArturOlesch]

MUST READ | “Strengthening Digital Health Literacy In Society” by ⁦@k_srensen⁩ ⁦@ICThealth_INT⁩ https://t.co/fQmBrf5sK6

[Eva Bretschneider @evabretsch]

„From a societal point of view, digital health is a challenge for millions of patients and citizens. New research reveals that even in a welfare society as Denmark, 4 out of 10 citizens are low on the health literacy spectrum (source: Svendsen et al., 2019).“

[ICT&health | Global @ICThealth_INT]

Strengthening Digital Health Literacy In Society - ICT&health https://t.co/vufVBoA6BM #icthealth #healthcare #digitalhealth #healthliteracy by
@k_srensen

[Eva Bretschneider @evabretsch]

@happysylvie @HealthEugene @FTLiveHealth Definitely! It’s been great and very inspirational.

[Artur Olesch @ArturOlesch]

@IlonaKickbusch on the #healthliteracy and fake medical news as one of the 10. biggest health threats #FTDigHealth @FTLiveHealth

[Eva Bretschneider @evabretsch]

It‘s shocking how low the level of health literacy in developed countries is. We have to become more creative on how to improve this, says @IlonaKickbusch #FTDigHealth

[Eva Bretschneider @evabretsch]

Traditionally, we applied a very siloed approach. This will need to change to enhance the value of data. Requires mind shift to realize value of data sharing - Jaana Sinipuro from the Finnish innovation fund Sitra @jsinipuro @NoomanHaque #FTDigHealth #collaboration

[Eva Bretschneider @evabretsch]

You need a granular approach on data provision. Lab results go directly to our patients while pathology results will be only shared after explained by the doctor. - Jan-Eric Slot from Bernhoven Hospital @NoomanHaque @jsinipuro #FTDigHealth #responsibleHealthcare

[Eva Bretschneider @evabretsch]

Paraphrased: To learn from Estonia, you need both courage and draconian punishments to protect citizens against misuse to create trust re digitalization - Roland Goehde from German Healthcare Partnership @AnjaLabu @gatesfoundation @Rolo1893 #FTDigHealth

[Eva Bretschneider @evabretsch]

@BMarianoJr @DrTedros @WHO @SDGoals Inspired by your thoughts on the need of a global framework to scale up innovation to advance public health - Thank you @BMarianoJr @WHO #FTDigHealth

[Eva Bretschneider @evabretsch]

Digiceuticals is much more of a collaborative nature as you need the entire ecosystem to collaborate - Megan Coder on advancing digital therapeutics @meganecoder @dtx_alliance #FTDigHealth

[Eva Bretschneider @evabretsch]

paraphrased: We can reduce the time to define a cancer treatment plan from a couple of days to half an hour, thanks to the massive amount of available data in China. - Linda Li from Vickers Venture #FTDigHealth

[Dr. Fatima Ahmed @fatima_alzara]

Paraphrased Katarina Braune: Patients have a lot of knowledge but it remains untapped. We assume patients know v little when in fact they are multi level experts. And they are a lot faster in bringing solutions & tech to industry. Yes Yes & Yes! #FTDigHealth @FTLiveHealth #berlin

[Eva Bretschneider @evabretsch]

Patients often are quicker than industry, e.g. hacking tech that helps them to manage their disease better. No time to wait. - Katarina Braune @friendocrino @Dan_Mahony @SarahNev #FoodForThought #FTDigHealth