Evan Park

building @reyforcreators · more infra less tooling

[Evan Park @evanxpark]

split rey's waitlist into brands and agencies this weekend.

agencies get their own page because they're buying something different:

capacity for the clients they currently say no to.

https://t.co/CJ3hsR5Ixw

[Evan Park @evanxpark]

if you run an agency and turned down a brand this year because it was too small, send me the name.

rey will run three of them free for 60 days when the beta opens. picks friday.

[Evan Park @evanxpark]

66% of brands run creator marketing fully in-house.

about 11% hand it to an agency.

most agency churn i've seen is the second group moving into the first.

[Evan Park @evanxpark]

dashboards show you what happened.

chatbots give you ideas.

neither one owns what happens next.

rey does.

[Evan Park @evanxpark]

@intern_quacker @OznakaAI word!! Best of luck

[Evan Park @evanxpark]

the job title says "creator marketing manager."

the actual job is 80% chasing. chasing samples. chasing posts. chasing reports. chasing the update that was due monday and it's now wednesday.

i built an employee that does the chasing so the human can do the managing.

[Evan Park @evanxpark]

a creator marketing manager costs $65k-$85k, does the chasing, the reporting, the campaign prep, and the "just following up" messages. half their week is admin.

rey costs less, does the admin, and the human on your team gets to actually think.

https://t.co/ObsQSMLrId

[Evan Park @evanxpark]

every monday, someone on your team spends two hours pulling numbers from four tabs, writing three paragraphs nobody reads, and sending it to a channel where it gets one thumbs up.

rey does it in slack before anyone's coffee is cold. same numbers, better read, and she actually tells you what to do about them.

[Evan Park @evanxpark]

rey drafts. you approve. nothing goes to a creator without a person saying yes.

that's not a limitation. that's the product.

[Evan Park @evanxpark]

i ran creator programs by hand. chased samples. wrote the monday update. told creators the brand went another direction.

then i built the employee that does it.

she has standards. i didn't always.

[Evan Park @evanxpark]

a "gifted collab" is an unpaid internship with a camera.

rey won't source creators for one.

we'll lose deals over it. that's the point

[Evan Park @evanxpark]

every brand is about to get an ai employee.

most will get a yes-machine. pays whatever the brand says. ghosts creators on command. never pushes back.

that's the dangerous part. not that ai is unpredictable. that it does exactly what whoever pays it says.

[Evan Park @evanxpark]

@adcelerate360 yes generally recommend checking recent sales (what we do, L30-L60 GMV). happy to connect!!

[Evan Park @evanxpark]

simple yet effective hack for brands on tiktok shop:

how to see every creator currently selling your competitor's product. $0, no tool, no login

> open tiktok. search the product name
- tap videos. anything with the shop tag is an affiliate post
- tap the creator > showcase. that's everything they're pushing this week
- note the ones with 3+ videos on the same product. that's a creator getting paid, not one who got a free box

then find them in affiliate center and invite them. they already know how to sell it.

[Evan Park @evanxpark]

how to find creators who actually sell in your category (not who has followers)

it's inside seller center. almost nobody opens it.

> affiliate center > discover creators > find creators
- product category: yours
- filter by gmv, last 30 days
- open the card: gmv split by video / live / showcase, items sold, gpm (gmv per 1,000 cart exposures)
- ignore the follower count entirely

[Evan Park @evanxpark]

rey isn’t live. i’m posting about her anyway.

she has 30 days to put 1,000 brands on a waitlist.

every brand she’s short on day 30, i run a mile.

on strava, until they’re done.

day 1.

0 of 1,000.

[Evan Park @evanxpark]

Has X just entirely replaced LinkedIn for B2B lead gen?

[Zain @NotZainAgain]

mf’s will hit a 1.7 roas on a $1K/day ad spend and start using terms like post economic

[Evan Park @evanxpark]

@master_jpma Vibe(s) orchestrator

[Evan Park @evanxpark]

@MatthewBerman yes, insanely good