Jason Greenman

CEO of @Akommo and Dad x 3. Barcelona maxi. Thoughts on events, digital marketing, SMBs, parenting, and probably more.

[Jason Greenman @eventdad]

Sometimes, you just need to close all your browser tabs.

#FridayThoughts

[Jason Greenman @eventdad]

@suekhim My 11 year old son is trying to learn basic html, css, and java. He wants to build his own video game. Would love an invite!

[Jason Greenman @eventdad]

Can we suggest a sister property?

Give the client (me) context. Help us understand why it's not available and what the alternatives are.

I guarantee revenue goes up.

[Jason Greenman @eventdad]

Hotels spend $$$ on revenue management software, dynamic pricing, CRM tools, and sales teams.

Then someone replies "sorry, no availability" to a corporate group inquiry with no path forward.

ALWAYS offer a solution. Are your dates flexible? Can we place you on second option? Ca

[Jason Greenman @eventdad]

A 'preferred supplier list' that hasn't been updated in three years is just a list.

[Jason Greenman @eventdad]

The easier something looks, the harder it was to deliver.

120 hotel rooms required in Marseille at end of May. Last minute, peak season.

28 hotels contacted.

The client will receive a clean shortlist of availabilities. They won't see the work.

[Jason Greenman @eventdad]

@iamshackelford In Spain they have a saying for this. “Lo barato sale caro”. But that mindset probably also helped you get where you are.

[Jason Greenman @eventdad]

@thejeffcallahan @SahilBloom What book is this from?

[Jason Greenman @eventdad]

Full details and capacity here if you're looking for a Barcelona gala or product launch venue: https://t.co/idPjncA5xE

[Jason Greenman @eventdad]

Used to go clubbing at La Paloma in my twenties. Going to a Charlie Cunningham concert there next Thursday.
It's also one of the best large event venues in Barcelona - has been since 1903. Some buildings just work across every context.

[Jason Greenman @eventdad]

@iamshackelford “Be the hero of a story they haven’t finished writing” goes hard. So true 🔥

[Jason Greenman @eventdad]

Event planning.

[Jason Greenman @eventdad]

Conversation with a client this morning:

Planner:
“Need to remove the cloakroom. I can’t justify the extra €500 to my boss.”

Also planner:
“My boss would like a corner suite. Don’t worry about the cost.”

I see you, event planners. The struggle is real.

[Jason Greenman @eventdad]

Just closed 47 browser tabs.

Happy Friday.

[Jason Greenman @eventdad]

Interesting strategy by @IBTMevents in Barcelona to start charging 150€ for the base entry price.

Curious - did anyone feel like attendance was significantly down?

If so, did the quality of the attendees make up for it?

[Jason Greenman @eventdad]

Expect notes on:

Real venue/supplier breakdowns

Negotiating rates & terms

The messy middle of building a business.

If you plan events or run hotels/venues, I hope we can connect.

[Jason Greenman @eventdad]

I’ve been sourcing hotels & venues globally for 15+ years.

If you knew me before 2020, I was loud here. Then business came back, and I went heads-down to build.

I’ve missed the conversation. So I’m opening up the notebook again. 👇

[Jason Greenman @eventdad]

The events industry is getting louder, but not clearer.

We’re building a new platform to fix transparency in sourcing (whether in Barcelona or Dallas).

Instead of guessing behind closed doors, I want to build this in the open and hear what actually matters to you.

[Jason Greenman @eventdad]

Hard to believe it's been 3 years since we published our last #CannesLions Party List. Excited to see so many brands blazing back with incredible events and activations.

If you're going to Cannes Lions, these are the parties to attend.

#CannesLions2022

[Akommo @akommo]

It's out! Our annual #CannesLions
party list is here. Find out what @shotscreative @SizzerAmsterdam
@madhivetech @Adweek @TeamMediaocean @doubleverify @MediaMonks and over 30 others have prepared this year. See you there! Read more: https://t.co/GZLovc5wS1

[Jason Greenman @eventdad]

@avimeir This is brilliant. Same message applies to travel, events and pretty much any other in person experience being "metaversed".

[Jason Greenman @eventdad]

@atnguyen Do as a I say, not as I do. 😅