Evernomic

A media-first venture studio.

[Evernomic @evernomic]

After three years of building quietly, we're launching Letters by @evernomic.

A letter-based publication that provides a transparent and collaborative space to learn from real experiences, conversations, and perspectives from industry experts.

Free at https://t.co/ngBioGDdTn

[Evernomic @evernomic]

https://t.co/dkbhyrSXzz

[Evernomic @evernomic]

https://t.co/EVUbqpz96d

[Evernomic @evernomic]

We run newsletters on @Substack, @beehiiv and @Ghost. Each one earns its place for a different reason and each one frustrates me in its own way too.

I wrote a full breakdown of what I think about each of these platforms.
https://t.co/CHLTy3pVrP

[Evernomic @evernomic]

https://t.co/pUrmqdKEzf

[Evernomic @evernomic]

https://t.co/pUrmqdKEzf

[Evernomic @evernomic]

What it's actually like to maintain open-source software that millions of people use, as a solo developer, for over a decade.

A conversation with @nolimits4web, creator of SwiperJS.

https://t.co/O29YCJLvGq

[Evernomic @evernomic]

Most buyers ask for the P&L. The serious ones ask for 30 days of support tickets, reply rates on comments, and what happens during the slow months.

Here are 50 questions from the sell side that actually tell you something. 
https://t.co/aHACF5958p

[Evernomic @evernomic]

A conversation with @agazdecki on what founders get wrong about selling a company, why fundamentals beat momentum, and how he built @acquiredotcom after going through a broken process himself.
https://t.co/JLXcS3a3bH

[Evernomic @evernomic]

https://t.co/BZVDznC959

[Evernomic @evernomic]

We recently hired a designer partly because I texted him at 2:30 in the morning and he responded within the same minute. Started on our first concept the next morning. Days later he was at a bar and still brainstorming with me.

Not that I expect people to be available at 2:30AM but that told me more about his attitude than any portfolio could.

That’s often my approach to hiring. Character.

It’s slower, harder to defend, and doesn’t fit into a process. But it’s one of those things I’ll never optimize away.

Most companies do, though. Each decision makes sense in isolation. Automate this. Delegate that. Outsource this other thing.

And slowly, without anyone noticing, the company becomes something nobody has any particular feeling about.

I wrote about similar things that don’t scale but matter anyway in our latest letter.

Link in the comments.

[Evernomic @evernomic]

Owned vs. rented audience. Revenue quality. Depth of attention vs. reach. How many dependencies can break you. And the optionality most people forget to price in.

All covered below.
https://t.co/SpfFtqoADq

[Evernomic @evernomic]

Two media companies can have the same revenue and the same margins, and one will be worth three times the other.

The difference is not in the stuff that shows up on the P&L.

Below is an extensive guide on understanding all of this as a buyer and operator.

[Evernomic @evernomic]

This launch coincides with a full rebrand and the first time we're publicly bringing together the portfolio we've built since 2023, over a dozen ventures across media brands and software startups.

[Evernomic @evernomic]

After three years of building quietly, we're launching Letters by @evernomic.

A letter-based publication that provides a transparent and collaborative space to learn from real experiences, conversations, and perspectives from industry experts.

Free at https://t.co/ngBioGDdTn

[Evernomic @evernomic]

The format is intentionally personal. Just direct writing addressed to readers as peers.

We also want this to be collaborative. We're looking for experts to contribute, push back on our thinking, or just share what they're figuring out too.

[Evernomic @evernomic]

Happy New Year 🥂

[Evernomic @evernomic]

We help promising companies find the right buyers.

If you’re looking to explore an acquisition, send us a DM or contact us on our website!

[Evernomic @evernomic]

🧵 90% of acquisitions fail.

Here are 9 that changed the game…

[Evernomic @evernomic]

The lesson?

The best acquisitions don't just buy revenue and they pay off in more ways than one.

They buy the future potential, talent or transformation.