Ethan Markovitz

🎮🏂🏀⛳️🎵📺🎬📈NBA: Lakers NFL: 🦅's MLB: Dodgers NCAA: 'sko Buffs

[Ethan Markovitz @evmarko24]

@AndrewBTC Incorrect. Del Mar

[Marketecture @marketecturetv]

Are DSPs missing the biggest moments on TV?

Andy Schonfeld, CRO of @TatariTV, joins @aripap from Cannes Lions to discuss why Tatari is making jabs at DSPs, why tentpole events are still bought directly, & how convergent TV, AI are reshaping media buying.

https://t.co/AtZJ4En8I1

[Ethan Markovitz @evmarko24]

@LegionHoops @LeBatardShow AJ Brown against the Steelers

[Ethan Markovitz @evmarko24]

@oliviaakory How is the standard error calculated for tests like this?

[mac mcclung @McclungMac]

Check em out!!

[Ethan Markovitz @evmarko24]

LFGGGGG

[Team VKTRY @TeamVKTRY]

The four dunks @macmcclung37 would’ve done this year at this year’s dunk contest 🔥

Which one was your favorite? Text DUNK to 69097 to vote!

[Ethan Markovitz @evmarko24]

😭

[Barstool Sports @barstoolsports]

Which team has the worst fanbase in sports? @NjTank99

[Kurrco @Kurrco]

Nike used Kendrick Lamar’s “squabble up” to celebrate the Dodgers winning back-to-back World Series titles

https://t.co/WfbR0sLPbv

[Ethan Markovitz @evmarko24]

⁦@fuboTV⁩ but I can’t even watch the game on your app?

[Ethan Markovitz @evmarko24]

@WorldWideWob San Miguel de Allende

[Nik Sharma @mrsharma]

I just got off the phone with the CEO and CMO of a brand that did $28M last year. They asked the same question I hear from nearly every growth team:

“Where else can we spend to build brand, but stay efficient?”

For context, this brand:
• sells a consumable product on DTC/Amazon.
• has built their customer base with Meta/Google.
• never invested in channels that aren’t BOF.

The more they spend on bottom of funnel ads, the more they see their CPA rise, hence their question I quoted earlier.

Sure, you *could* try things like OOH, pop-ups, editor dinners, sponsoring events, etc., but those have long payouts and iffy measurement.

My recommendation was to focus on TOF channels with provable ROI, starting with TV. And I don’t mean just “Connected TV.” I mean true Convergent TV: linear, streaming, and online video — the full picture.

Usually, the reply is something like: “That’s a big investment... can you even measure it? What if it doesn’t perform?”

Here’s the reality:

✅ Yes, TV builds brand, but it’s also a legit full-funnel performance driver.

✅ Your TV CPA can be highly efficient (especially on linear, where CPMs are low).

✅ If your campaign is optimized for business outcomes (purchases, installs, site traffic), it can scale like any paid digital channel.

The truth is, TV’s halo effect can also lift performance across Amazon, Meta, TikTok, and Google.

When I first ran TV in 2017, we spent $100k on a piece of creative and $80k on the first media buy (it was remnant inventory). Not anymore... today you can run multiple creatives with different angles/hooks/offers and start with $25k. You can even just retarget your own site’s traffic to start slow.

Platforms like @TatariTV make this possible. They’re built for convergent TV, but operate like paid social.

Most importantly: You’re not just buying “CTV impressions.” You’re reaching the 50%+ of U.S. households still watching linear. Anyone can sell you CTV impressions. Smart brands buy directly, avoid fraud, cut middlemen, negotiate better pricing, and control their placements.

I’ve seen brands make this shift and unlock real scale, not just on TV, but across their full performance mix.

The brands that figure out TV now will have a serious edge by the end of the year. Take a demo of Tatari and try it for yourself.

[Jeremy Bloom @JeremyBloom11]

Sundance in 27’, Prime until 29’— Boulder just became the Mecca of film, art, and college football. S/o to @jaredpolis and @RickGeorgeCU lfg >>>

[Tatari @TatariTV]

TV isn’t dead – it’s evolving.

Alex Diesbach, VP of Digital Media at @Saatva, shares how investing in TV advertising led to remarkable growth.

Watch the video below to hear the reasons why it’s a powerful channel for advertisers.

#Saatva #TVAdvertising #MarketingStrategy #GrowthMarketing #PerformanceMarketing #ConvergentTV

[Ethan Markovitz @evmarko24]

@sodell244 Can connect you with my friend who did Skims site

[Ethan Markovitz @evmarko24]

@Mike_kim714 Do TV ratings factor into the equation at all? And like how often a golfer is being shown during the broadcast?

[Ethan Markovitz @evmarko24]

@seanfrank TV

[Ethan Markovitz @evmarko24]

#NewProfilePic

[Ethan Markovitz @evmarko24]

@airfrance I’ve been trying to check in for my flight and keep getting error code [009.022]. Please help me come home to see my friends in the US

[SoundCloud @SoundCloud]

"Days Before Rodeo" may be out everywhere now but real ones have been streaming it on SoundCloud for the last decade

[Kevin O'Leary aka Mr. Wonderful @kevinolearytv]

Great news for small business owners! I’ve partnered up with @TatariTV to shake up the world of TV advertising. With @wonderadstatari, small to medium-sized businesses can now access, measure, and optimize TV advertising like never before.

This partnership brings together @TatariTV's cutting-edge technology with @wonderadstatari mission to democratize TV advertising, making it accessible and measurable for businesses of all sizes. We’re leveling the playing field, allowing you to tap into TV’s vast reach and credibility without needing a million-dollar budget!

Want to transform your advertising strategy and drive real results? Check out the full article!
👉 https://t.co/UXiJ1TBdsX

#WonderAds #Tatari #TVAdvertising #SmallBusinessGrowth #KevinOLeary #Innovation #AdvertisingTech #Entrepreneurship