Evrything Blue

Marketing in Web3 isn't black and white, it's Evrything Blue 💙 | Powered by @solana

[Evrything Blue @evrythingblueHQ]

Your product can be the best— but if no one knows about it, it’ll echo like a song in an empty room.

No one hears it. No one feels it.

That’s why we’re building this:
to help your product be seen and felt.

Because marketing isn’t black and white.

It’s Evrything Blue 💙

[Evrything Blue @evrythingblueHQ]

@_mikepreneur @solanaidentity @wormholeafrica @cyberbroda @Harvesto12 @Web3Precious 2025 was a Blast💥

See you next year!

[Evrything Blue @evrythingblueHQ]

@Neekhole_ 💙

[Evrything Blue @evrythingblueHQ]

Our amazing project manager. 👏

[Carpe Diem(comeback arc) @Neekhole_]

It’s Monday and the first workday of the week.
So it’s only right that we spotlight @energy_0x.

Because if there’s one thing you need to start the week strong? it’s exactly that. 😉

@energy_0x is a content creator and project manager, and her grant impact story is a reminder that sometimes, all you need is one opportunity.

Full story in the video ↓

[Evrything Blue @evrythingblueHQ]

@Neekhole_ @energy_0x @SuperteamNG @SolanaFndn @NzubeEzudo @Harri_obi @solana @JudithOgar @JupNigeria 💙

[Evrything Blue @evrythingblueHQ]

@Pekustores 🤭

[Evrything Blue @evrythingblueHQ]

Dear Founders,
We're sorry

[Evrything Blue @evrythingblueHQ]

Dear Founders,
We're sorry

[Evrything Blue @evrythingblueHQ]

@IamPromisec

[Evrything Blue @evrythingblueHQ]

@Web3Precious 😂🫶🏼

[Evrything Blue @evrythingblueHQ]

@solstrategies Solana has real marketers

[Evrything Blue @evrythingblueHQ]

@Web3Precious @SuperteamNG This is exactly how positioning should be simple, clear, and intentional.

[Evrything Blue @evrythingblueHQ]

@Web3Precious @SolanaFndn @SuperteamNG @witty_cruz @solflare @wormholeafrica @0xpsoliteSol @0xcryptokage @MonkeDAO @kryptdou_ @Tony_dmascot 💙

[Precious @Web3Precious]

How to Position Your Brand

When it comes to brand positioning, clarity beats complexity every time.

Start by asking yourself:
“If I had to make a sale right now, what kind of person would be most likely to buy from me?”
That’s your ideal customer profile.

Next, identify where you can find 10 to 100 (or even 1,000) of those people — online or offline. Whether it’s a niche Discord community, a Twitter/X audience segment, a LinkedIn group, or even specific industry events, precision matters more than reach.

Then, ask:
“How can I get this audience genuinely interested in my product, and what alternatives do they already have?”
This helps you understand both your value proposition and competitive landscape.

From there, it’s simple: target that audience relentlessly. Make sure your brand is visible, valuable, and memorable to them.

We’ll talk about targeting strategies another day but remember, effective brand positioning starts with knowing exactly who you’re speaking to and why they should care.

(The picture is the first page of my slide when I spoke at the Cypherpunk Hacker House by @SuperteamNG in Lagos)

[Evrything Blue @evrythingblueHQ]

@AnaInyang @Shoegarrr @SuperteamNG @Adianny_Isaac Ambassador @Shoegarrr. 💙

[Evrything Blue @evrythingblueHQ]

@AnaInyang @SolanaFndn @SuperteamNG We're in the house.

[Evrything Blue @evrythingblueHQ]

Evrything Blue is in the house!!!!

We're live at Solana Summit Africa powered by @SolanaFndn X @SuperteamNG.

#SolanaSummitAfrica

[Precious @Web3Precious]

This is another reason why @evrythingblueHQ stands out.

[Evrything Blue @evrythingblueHQ]

@solana 🐐

[Evrything Blue @evrythingblueHQ]

@solana @mert 👀

[Evrything Blue @evrythingblueHQ]

@Evansweb3 @leonabboud Valid points

Real growth starts when founders start building relationships with their audience, that's where sustainable distribution sets in🤝