Misha Chernyshev

Global Brand Director of @inDrive 🏎️
Ex-CMO of @tele2group & @dodopizza 🧠
Host of "Brand Matters" podcast 🎙️

[Misha Chernyshev @exegic]

From Composer to Strategist!
Happy Birthday to Yuriy Negrebetsky — the man who showed us that brands aren’t designed, they’re composed.

The future of branding isn’t technology — it’s humanity.

👉 Listen to the episode on Brand Matters https://t.co/H69Q42gNgZ

[Misha Chernyshev @exegic]

@TimStodz on CTO vs. CTA. So simple & great to twist a copy in an outcome direction.

[Misha Chernyshev @exegic]

“I turned to my team and said, guys, we need to prepare to make a documentary. And they look at me, like, are you crazy? We're doing our biggest global campaign ever for 30+ countries and now you're throwing us a documentary?” Read more 👇

[inDrive @inDrive]

Conceived to celebrate inDrive’s 10th anniversary, the Inner Drive documentary recently won  not one, not two but FOUR Dolphins at Cannes, a phenomenal achievement. Brand Director Misha Chernyshev takes us behind the scenes with the Marketing team, read all about it in our blog. 🔽

https://t.co/dDaO1gBzn8

[Misha Chernyshev @exegic]

@chigirin Фо Мой Бог! :)

[Misha Chernyshev @exegic]

«Фо Боже!» нейминг для Вьетнамского ресторана. Дарю.

[Misha Chernyshev @exegic]

While everyone is watching #0lympics, we all need some of the Elite Average Games https://t.co/QrfCDyaaQI

[Misha Chernyshev @exegic]

Разговор про личный бренд: https://t.co/r3QvWtMw2H

[Misha Chernyshev @exegic]

We are 2nd most downloaded ride-hailing & 4th most downloaded travel app in the world! 🎉🥳🥳 #indrive

[Misha Chernyshev @exegic]

#branding

[Misha Chernyshev @exegic]

Our #inDrive team's journey in challenging social injustice in 2023

[Misha Chernyshev @exegic]

Awesome ad on how eating lamb closing a generation gap :) https://t.co/6LsMlWyrrK

[Misha Chernyshev @exegic]

activating brand purpose:
- drives financial performance;
- aligns stakeholders;
- creates motivated employees;
- transforms company culture;
- engages customers and consumers

[Misha Chernyshev @exegic]

What marketing funnel do you use? #marketing #funnel

[Misha Chernyshev @exegic]

@zagreb_tourist Wow! Love it! 🫶

[Misha Chernyshev @exegic]

Great ad from @Barilla

[Misha Chernyshev @exegic]

"The Weariness of the Self: Diagnosing the History of Depression in the Contemporary Age" is a sociological study by Alain Ehrenberg. This work explores the transformation of depression into a mass phenomenon in the late 20th century, primarily focusing on Western societies.

Ehrenberg argues that the rise in depression cases is linked to the changing nature of society's expectations and individual responsibilities. He suggests that the shift from a society of prohibition, where external constraints guided behavior, to a society of autonomy, where individuals are expected to find their own way, has led to an increase in depression. This transition places a heavy burden on individuals to be successful and self-fulfilling, causing a 'weariness of the self'.

[Misha Chernyshev @exegic]

According to Eurostat, in 2022 the average age in Europe when young people leave their parents' home is 26.4 years:

🇸🇰 Slovakia - 30.8
🇬🇷 Greece - 30.7
🇧🇬 Bulgaria - 30.3
🇪🇸 Spain - 30.3
🇲🇹 Malta - 30.1
🇮🇹 Italy - 30
🇵🇹 Portugal - 29.7
🇸🇮 Slovenia - 29.4
🇵🇱 Poland - 28.9
🇷🇴 Romania - 27.7
🇨🇾 Cyprus - 27.5
🇮🇪 Ireland - 26.9
🇱🇻 Latvia - 26.8
🇱🇺 Luxembourg - 26.8
🇧🇪 Belgium - 26.3
🇨🇿 Czech Republic - 25.9
🇦🇹 Austria - 25.3
🇱🇹 Lithuania - 24.7
🇩🇪 Germany - 23.8
🇫🇷 France - 23.4
🇪🇪 Estonia - 22.7
🇩🇰 Denmark - 21.7
🇸🇪 Sweden - 21.4
🇫🇮 Finland - 21.3

[Misha Chernyshev @exegic]

Another great #ad from #nike

[Misha Chernyshev @exegic]

@severin_pro Congrats!

[Misha Chernyshev @exegic]

Discover how #marketingsemiotics can help your brand speak louder than words. ️

Watch this video and learn:
➡️ Decoding consumer interpretations
➡️ Crafting meaningful connections
➡️ Avoiding cultural blunders
https://t.co/GeupLkxFn7

#branding #communication #marketing