@benradack Let's say this does well and 2/3 adsets beat target CPA. How do you scale this campaign? How do you add more creatives to this? Are you simply making a new campaign?
@umzrs You’re absolutely right but tbh I wouldn’t say it’s limiting, rather protection agaisnt the downside. It definitely promotes slower growth against over-leveraging but 9 times out of 10 those businesses usually last longer.
@nkecom So let’s say you’re launching 50 new ads. Are these single image/video ads individually under one adset (the same adset as the original) or would you disperse 10 ads into a FlexAd and launch 5 new ads? Under new adset or always under the one adset?
@nicktheriot_ Super valuable thread man. QQ about never turning ads off - are you launching new concepts in their own adset and if so, are you okay with over 10-15+ adsets on at the same time regardless of CBO budget?