Ev

≽^- ˕ -^≼

Brand & Event Production Manager @hypepartners

[Ev @ey_bbb]

An event like this has so many moving parts and details to take care of but when it lands the way you pictured it, it’s just beautiful.
None of it would’ve been possible without the people behind it - big shoutout to @hypepartners, @OctantApp, @cryptokwueene, @arlery, @cdl_concerts and everyone who helped bring it to life.

[Hype @hypepartners]

It’s been a week since our Candlelight Concert with @OctantApp, and the glow hasn’t faded ✨

Between all the side events, we all need a moment to pause, to slow down before we speed up again.

Thanks to everyone who attended. We hope the music and the company left you inspired.

[Hype @hypepartners]

Remember our custom Nike AF1s from last year? Tomorrow, we’re doing it again at EthCC.

Guest artist 𝑳𝒖𝒄𝒊𝒆 𝑖𝑠𝐿𝐴𝑟𝑡 will be live customising a 1-of-1 pair of Sony headphones at our Cinq à Sept apéro with @refraction_irl and @StellarOrg.

One lucky guest wins them!

[Ev @ey_bbb]

In events reading the room is what actually shifts the entire experience, and sorry, but no AI agent can do that.

I’ve spent the last few years producing experiences for crypto brands, including Hype, and it’s no secret that our space is populated by some of the most (if not the most ) chronically online people. And one of the activations my team is most proud of is getting 70+ of them to put their phones down and actually be present in a room together.

No AI tool told us how to do that. And it can’t because it doesn’t know what it’s like to experience the real world or network without tech.
We knew what was missing in that moment/what people were craving and who would have loved the experience. And magic happened because of decisions made on the ground and the people involved in making it all happen.

Some simple facts after going through @0xDannyHype 's piece on what AI can’t replace in IRL moments:
- The vibe check. Knowing whether a venue, a format, or a timing will work for a crowd
- Relationships with that supplier who saves you at 24 hrs notice. Or with the partner who buys into an idea because they trust you. All these aren’t transactional, they’re built over time.
- The depth that can’t be a/b tested. Online we optimised for reach and scale, but lost intimacy in the process. IRL is where that comes back and makes the event ‘talkable’. Cause, tbh, one of the metrics that matters the most is whether people talk about it afterwards.
- And most of all, human instinct. I’ve seen activations with perfect decks fall completely flat. As well as last min pivots turn into the most talked-about moments of the week. And that’s just a human, experience-based judgment call

TLDR AI simply cannot walk into a room and know what that room needs. That part is still very much ours

[Danny | Hype @0xDannyHype]

https://t.co/oL7mrcoJzn

[Hype @hypepartners]

.@wasavi_eth is opening a 50x long on @HyperliquidX, and yes, we’re livestreaming it!

Confirmed voices in her ear:
@FelixHowes
@0xDannyHype

Plus a few mystery seats we’re not revealing yet..

One of them could be yours.
Reply with your trade idea.
We’ll choose wisely. Or not. Chaos works too.

[Hype @hypepartners]

"Everyone is obsessed with founder-led marketing. Few know what they’re doing"

We're mapping how founders actually communicate while building.

VCs, founders, comms people — if you have strong opinions on personal branding, we want your take!!

Reply or DM @Kapuster to be included in the research.

[Ev @ey_bbb]

@mariamagenes1 Ooooh congratulazioni bella! ❤️ So so happy for you!

[Hype @hypepartners]

2025 has been a big year for us.
We rebranded, launched FelixAI, and picked up 2 more industry awards along the way.
We supercharged 70+ projects, supported 15+ TGEs, and ran 30+ full-scale campaigns.
We launched 3 new departments: short-form video, events, and AI.
We teamed up with 70+ content creators across the globe to deliver 2800+ videos.
We curated 14 global events and showed up on stage 65 times across conferences worldwide.
We managed socials for 50+ brands and shipped over 7k social posts.
We secured 750+ organic press placements for 20+ brands.

None of this happens without the 111 incredible Hype humans behind it.

See you in 2026!

[Hype @hypepartners]

While the team was in BA, we filmed a few quick hits on how we think and build: Hype On Record.

First shot ft @FelixHowes, diving into why brands scale when strategy, community, partners, product, and messaging actually sync – and how Hype helps teams get there ahead of big moments.

Press play to hear our VP of Business and Revenue or.. aka Crypto Jesus

[Ev @ey_bbb]

Our sassiest team member just won two Lovies!

[Hype @hypepartners]

We brought home two more Lovie Awards this year!!

“Felix AI” won a Bronze Lovie and a People’s Lovie Award for Best Use of AI & Machine Learning on a Website.

If you haven’t met Felix AI yet, it’s our live AI BD agent trained on Hype’s expertise.
“We first built a solid knowledge base by gathering key docs and past strategies. After that, it was half a day of feeding content into the AI. Repeated that process for four days straight, making sure Felix AI had exactly the insights and voice we wanted.” – @daniel_masca

From timelines and pricing to how we approach specific ecosystems, Felix AI gives visitors direct access to Hype’s way of thinking – without waiting on an email or call to schedule – all delivered in the tone and voice of our VP of Business & Revenue, @FelixHowes.

Congrats to our creative team led by @daniel_masca for bringing this to life, and many thanks to @lovieawards for the recognition.

Go meet Felix AI and share your wildest chats in comments: https://t.co/uIKdMxgumB

[Hype @hypepartners]

Busy weeks pay off. A new ATH for Hype.

[Ev @ey_bbb]

@nick4iezos @hypepartners @OctantApp @cryptokwueene @arlery TYSM!

[Ev @ey_bbb]

An event like this has so many moving parts and details to take care of but when it lands the way you pictured it, it’s just beautiful.
None of it would’ve been possible without the people behind it - big shoutout to @hypepartners, @OctantApp, @cryptokwueene, @arlery, @cdl_concerts and everyone who helped bring it to life.

[Hype @hypepartners]

It’s been a week since our Candlelight Concert with @OctantApp, and the glow hasn’t faded ✨

Between all the side events, we all need a moment to pause, to slow down before we speed up again.

Thanks to everyone who attended. We hope the music and the company left you inspired.

[Ev @ey_bbb]

@regenavocado omg I'm so glad it felt that way! tyty for passing by!

[Ev @ey_bbb]

really proud of what this grew into and seeing people’s reactions honestly made my whole week!

thanks to everyone who passed by, all those who helped and collaborated with Hype, and the cafés who hosted us (I fully felt BA hospitality without even being there)!

when the events I work on land like this, it reminds me why I love doing this

[Hype @hypepartners]

Our initial idea was simple: give people a place to pause, meet, and learn. But what happened across Palermo felt bigger!

For all of this, we need to thank the great people who helped make it happen: @dee_centralized, @coinempress, @DAppaDanDev, @web3nikki, @poapxyz, our team onsite, and every café that hosted us.

Share with us your fav moment from Hype Pop Ups in comments - we wanna see them all!

[Ev @ey_bbb]

@LFGAmy aww thank you! 🫶 the team absolutely carried this!

[Emily Lai @emilylai]

Too many people have told me “I” did an amazing job with this but it was 100% @cryptokwueene and @ey_bbb, they absolutely crushed it. From the concept, picking the venue, curating the guestlist, hand placing each candle manually, and the personalized gifts. Many thanks to @arlery for believing in the vision and cohosting it with us.

Thank you to everyone who came and if you have pictures please share. More experiences to come...

[Ev @ey_bbb]

@arlery @emilylai @cryptokwueene too kind! I'm so glad we got to build something together!

[Ev @ey_bbb]

@emilylai @cryptokwueene @arlery ❤️❤️❤️

[Ev @ey_bbb]

@Kapuster @hypepartners @cryptokwueene 💜💜💜

[Hype @hypepartners]

A peek into our magical gathering this week.

Candlelight Concert by Hype x @OctantApp

[Ev @ey_bbb]

feedback like this is everything to me! having happy guests AND happy vendors is the whole win.

big big thank you to every café, every collaborator, and to @cryptokwueene for being the best partner in crime!

[Ipshita @cryptokwueene]

happy vendors are also an important kpi, amigos
Hype Pop Ups are a wrap!

loved how collaborative & receptive the cafe owners have been and making sure that we have everything we need to provide a kick ass experience in BA
s/o to our producer @ey_bbb for making this happen