Ethan Lee

[Ethan Lee @eylthegreat]

@drsmadden A7 #MaddensMethods On the flip side, it will be easier to stay impartial but it poses the challenge of not being able to deeply connect with the participants and might restrict the levels of conversations that can be had.

[Ethan Lee @eylthegreat]

@drsmadden A6 #MaddensMethods Sharing similar background/experiences can be useful in helping participants feel more comfortable during the research gathering process but it would pose the challenge of having to stay neutral as a researcher.

[Ethan Lee @eylthegreat]

@drsmadden A5 #MaddensMethods One of the most important thing to be aware of is potentially coming across different societal norms. Being aware of the wording/specific language that we use when it comes to interviews would be beneficial when considering inclusion.

[Ethan Lee @eylthegreat]

@drsmadden A4 #MaddensMethods I think one of the biggest benefits we have in our class setting is a group of researchers that are all investigating the same research topic. This can help to catch biases since you have a lot of eyes looking for the best method.

[Ethan Lee @eylthegreat]

@drsmadden A3 #MaddensMethods I think that the most important thing we can do is be intentional with the sampling methods. It may not be the most convenient option, but to do it correctly, we have to ensure that the studied population is being accurately represented.

[Ethan Lee @eylthegreat]

@drsmadden A2 #MaddensMethods I think that since diversity and inclusion can't easily be quantified (other than in statistics), sharing individual experiences and stories can be important when collecting qualitative research and understanding the full scope of the topic.

[Ethan Lee @eylthegreat]

@drsmadden A1 #MaddensMethods To me, diversity is the gathering of people with different backgrounds (ethnic, social, or economic), experiences, or personalities, while inclusion is figuring out how to combine all of the unique attributes about individuals to create something bigger

[Ethan Lee @eylthegreat]

@drsmadden #maddensmethods Hi! I’m Ethan Lee. I am from Los Angeles, CA and a junior studying public relations and economics.

[Ethan Lee @eylthegreat]

Colgate, a well known brand of dental care product, utilizes a simplistic advertisement to promote the effectiveness of their floss. #Comm320

[Ethan Lee @eylthegreat]

The World Wide Fund for Nature (@WWF) emphasizes deforestation with their creative advertisement. Committed to preserving nature, this advertisement sends a powerful message about the impact that humans have on the Earth #Comm320

[Ethan Lee @eylthegreat]

Last Thursday, Chipotle ran a new and interesting ad campaign for National Burrito Day that involved food and Bitcoin giveaways. #Comm320

[Ethan Lee @eylthegreat]

Lego, one of the leading toy brand companies in the world, uses a simplistic advertisement design to represent the ideas of creativity and imagination #Comm320

[Ethan Lee @eylthegreat]

Shark Week is an annual special interest program by the Discovery Channel (@Discovery) that features shark-based programming. This advertisement, prepares people for Shark Week 2013 through emotional appeals. #Comm320
https://t.co/6y4j6cUG1V

[Ethan Lee @eylthegreat]

Snickers (@SNICKERS), a well known candy brand, creates an effective advertisement based off of their slogan "you're not you when you're hungry" for the Superbowl in 2015. #comm320
https://t.co/qZM6V9QONS

[Ethan Lee @eylthegreat]

One of the best modern advertising campaigns would have to be that of Coca-Cola (@CocaCola). While they have had many successful campaigns, including reshaping the image of Santa, the one that really stuck out was the Share a Coke with... campaign. #Comm320

[Ethan Lee @eylthegreat]

In 1947, the De Beers diamond company (@DeBeers) ran one of the most successful ad campaigns, promoting the sale of diamonds, specifically in the form of engagements rings. #comm320

[Ethan Lee @eylthegreat]

Mila Kunis, Ashton Kutcher, and Shaggy promoted the new Cheetos (@ChesterCheetah) Crunch Pop Mix in a commercial that aired during Superbowl LV. They used a rendition of Shaggy's 2000 hit song "It Wasn't Me" #comm320 https://t.co/gDbWUggUkc

[Ethan Lee @eylthegreat]

Amazon (@amazon), one of the largest companies in the world and creator of the Amazon Echo and Alexa Devices, uses celebrity endorsements and humor to advertise their products during Super Bowl LII. #comm320
https://t.co/52kCtHSFsJ

[Ethan Lee @eylthegreat]

Volkswagon (@VW), a well known german car company, conveys their park assist technology using animals, commonly understood ideas, and a simple concept. #comm320

[Ethan Lee @eylthegreat]

Fortnite and Disney working together during stay at home order @asauertieg https://t.co/KfD1QCKNx0