Eytan Bensoussan

Small business ride or die // Day job: Founder of @northoneapp // Side Hustle: Host of This Week in Small Business podcast

[Eytan Bensoussan @eytansmb]

@blakeir I nominate @natebjones as a real contender in this category

[Eytan Bensoussan @eytansmb]

@businessbarista Claude

[Eytan Bensoussan @eytansmb]

Had a blast talking with @IAMHarryDuran on Podcast Junkies!

We covered a ton, but these 5 takeaways stuck with me:

1️⃣ Talk to customers weekly
2️⃣ Find your "MIT" (Most Important Thing)
3️⃣ Invite disagreement
4️⃣ Build resilience
5️⃣ Stop overpaying for banking

It was a fun, fast-moving convo—give it a listen! 🎧👇

YouTube: https://t.co/p0kkp6JFmy
Apple: https://t.co/SiOslAkDBo
Spotify: https://t.co/erhuFUpUh2

[Eytan Bensoussan @eytansmb]

Most small businesses have been locked out of high-interest rates.

Traditional banks make it hard to earn meaningful interest. High-yield accounts come with strings attached—big balances, long lockups, and frustrating restrictions that don’t work for small businesses that need flexibility.

But business owners are sharp. They know rates are high, and they want their money to work harder. The problem hasn’t been awareness—it’s been access.

📣 That's why I'm incredibly excited to introduce up to 3.00% APY on North One Business Checking balances.

Now, small businesses can earn up to 3.00% APY—42X the national average.

No hoops. No minimums. No restrictions. Just a high-interest account that works the way small businesses actually operate.

We built it because we listen: We hear it all the time—our customers want to grow their money, but they also need access to it. They can’t afford to tie up their cash just to get a better rate.

So we built a better way: Earn high interest while keeping your money 100% accessible.

This is what North One is all about. We obsess over every detail to make banking effortless. And we design solutions that feel like they should have existed all along.

If you’re a customer, you can start earning today.
. Try it out and let me know what you think.If not, you can open an account in minutes at https://t.co/HHrxvA3LWy

[Eytan Bensoussan @eytansmb]

@theryandoney Landing pages

[Eytan Bensoussan @eytansmb]

@jspujji Guess I missed the original post, but this one is awesome and really hard to find

https://t.co/cOlkjDIEth

[Eytan Bensoussan @eytansmb]

@jodie_cook "Say hi first" - literally my favorite thing to do. unlocks more doors than you'd ever expect!

[Eytan Bensoussan @eytansmb]

@willcritchlow This is awesome!

[Eytan Bensoussan @eytansmb]

@DGhustla305 Probably the difficulty in seeing how step 4 happens is what stops most

[Eytan Bensoussan @eytansmb]

@CollinJHumphrey Atreyu 👀

[Eytan Bensoussan @eytansmb]

@jspujji @NotionHQ Sprint

[Eytan Bensoussan @eytansmb]

@rajjha Yes. The focused approach here is great.

[Eytan Bensoussan @eytansmb]

@jodie_cook Interested!

[Eytan Bensoussan @eytansmb]

@DGhustla305 Agreed. And in some cases, the trust you have with friends or family members who can step in can be priceless. Someone who truly cares and wants you to succeed is so so rare.

[Eytan Bensoussan @eytansmb]

I don't know who needs to hear this ... but having your spouse or relative help you with your company's books is *not* a sign of failure.

It's a sign of being scrappy and leaning on people you trust.

I had my 3rd phone call with a small business owner this week who was embarrassed when that they had a relative helping them close their books.

I asked them why and the feeling was that they felt that "real" companies pay for those services. And that until they did, they'd be in the minor leagues, at best.

Wrong. "Real" companies get shit done, no matter what. They make it work. And sometimes that means getting the closest expert you can trust to pinch hit and help you out.

We need to remember that every Fortune 500 was once headquartered on someone's kitchen table.

There's nothing to be embarrassed about.

[Eytan Bensoussan @eytansmb]

@rajjha Yes. 100%. You’ve got to dig below the surface to make sure skill sets match the work to be done. It’s particularly tricky with friends and family because so often they want to help, even if they’re not the right person for the job.

[Eytan Bensoussan @eytansmb]

No “crack slipping”, no “bumping to the top” … just be honest ->

“I’m reaching out a second time because I think [issue x / opportunity y] is worth discussing. Here’s why [state a legit reason for the reach out ]

We’re both busy. I’m not here to waste either of our time. So just write back and let me know if this resonates or not. No pressure.

Speak soon,

[Eytan Bensoussan @eytansmb]

@AaronHarperCEO Professional leverage is a beautiful thing!

[Eytan Bensoussan @eytansmb]

I actually run with two shoes at any given point in time. I swap them each run. I find that it prevents any one shoe from impacting me too deeply.

I also change shoe types every time I buy new ones, again trying to diversity shock absorption forms etc over time.

Can’t say if it’s causation or correlation, but in 23 years of running 5-7 days a week I’ve never had an injury.

(Hope this doesn’t jinx me lol)

[Eytan Bensoussan @eytansmb]

@jodie_cook I asked it to describe what my company , @NorthOneApp , did well and how it could improve.