Ezra

Founder & Sharing what i've learned working at a billion $ DTC brand, owning a 7-figure brand & starting Landra (AI LPs for DTC brands)

[Ezra @ezradtc]

👋 I started my first Shopify store 14 years ago. (Phew!) Spent 9 years as a PM in tech, then 4 years building Pow, a DTC functional coffee brand.

Now I'm building the landing page builder I always wished I had — just for DTC brands.

Not a big social media guy, but I'm excited to be here.

[Ezra @ezradtc]

Getting messages like this unprompted about Landra...

I honestly don't even want the weekend to start because I'm obsessively working to improve Landra every day and I don't want to stop...

Huge improvements released to to how image generation works. Fundamentally improved no matter what, but also giving you more control if your brand prefers certain styles.

Using advanced techniques in the background on top of these broad shapes to make sure each image tells a story.

Coming soon: automatically turn any image we generate for your brand into a gif / video.

This is a technique used by brands like Javvy and Gruns to keep users scrolling and we're bringing it to any brand.

No need to create and edit your own images and gifs for your landing page anymore.

#marketing #landingpages #ecom #ppc

[Ezra @ezradtc]

@nicktheriot_ Human

[Ezra @ezradtc]

Landra :)

[Jackson Blackledge @blvckledge]

best landing page builder for dtc at scale?

looking for something we can build and ship LPs on fast asf.

what’s everyone using?

[Ezra @ezradtc]

@blvckledge Landra!

[Ezra @ezradtc]

🎉 Got our first review today on G2. Feels like a big milestone.

"It's been performing well for us, and I recommend it, especially for smaller teams that need to get landing pages out quickly for conversions and SEO purposes."

[Ezra @ezradtc]

Early stage founders especially need to talk to their customer much more.

I've actually been learnings things that have kind of been shocking to me...

and also some stuff that has just validated what I already knew, but are very good reminders.

a few things that stand out:

1. there's a wide range of potential use cases that I hadn't really considered

the types of products that people are coming with are so diverse, it's not just supplements and food and bev...

it's timers for referees and literal HOMES. wild.

also seeing way more people sign up for service business than i expected, so starting to improve how we write and structure for services.

2. onboarding needs to be so good and we need to simplify the user experience even further.

the more I work with users directly 1:1 the more i see that we need to do a better job of onboarding users with good welcome flow sequences (emails and on site).

there are a lot of hidden features that we need to do a better job of exposing.

the more we build the more complex things get, so we need to find ways to simplify and make things super clear

3. this is also the best way to create loyal customers and get our early reviews.

chatting 1:1 with customers as lead to customers upgrading plans, writing us reviews/testimonials, and helping us create a better product with feedback.

We've built a ton just from customer feedback like:

- team accounts
- ability to preview a page + share it without publishing
- optionally hiding the published content from search
- building out new templates
- and much more...

excited for where things are heading!

what have you learned from talking to your customers?

[Ezra @ezradtc]

@MarkoCirix Same thing is currently happening to me, any recommendations? Did you stop replying and posting for a little while?

[Ezra @ezradtc]

@danielsinewe Making some progress, was at 0.6 when we first started on https://t.co/3DqDIio2P4 ◡̈

[Ezra @ezradtc]

Making progress :)

[Daniel Sinewe @danielsinewe]

@ezradtc has a Domain Rating of 4/100 📈

Track your domain rating for free, forever 👇

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[Ezra @ezradtc]

🎉 Premium listicle and advertorial template V1 now live. Excited to start testing these for my own brand.

[Ezra @ezradtc]

I had 2 conversations with customers today and learned a lot. Working late to make sure both of them have what they need...

I heard a lot of "Landra is exactly what we've been looking for" which is great. But, there's also a lot to do...

Launching a premium listicle offer template (think IM8, Gruns). This will be the first of many. By the end of the @LandraAI will have a slew of the best templates all of which can be spun up for your brand in minutes.

Importantly though, not all customers want to get on a zoom to chat about what's right and what's wrong, and I completely get that.

So I'm doing a lot to make sure that customers have a good first impression and can get in touch if they do need something:

> Building out a better walk-through of our editor to onboard new users.

> Installed Intercom today so anyone can send us a message if they get stuck while they're building

> Added my 1:1 calendar link to the dashboard and every email we send users

> Tomorrow I'll be focusing more on our onboarding email flow, this is definitely one of the most important areas.

Need to continue focusing on that first 2 weeks to make sure people get the most from Landra.

[Ezra @ezradtc]

@hello_code_ Yessss!!

[Ezra @ezradtc]

I had 2 conversations with customers today and learned a lot. Working late to make sure both of them have what they need...

I heard a lot of "Landra is exactly what we've been looking for" which is great. But, there's also a lot to do...

Launching a premium listicle offer template (think IM8, Gruns). This will be the first of many. By the end of the @LandraAI will have a slew of the best templates all of which can be spun up for your brand in minutes.

Importantly though, not all customers want to get on a zoom to chat about what's right and what's wrong, and I completely get that.

So I'm doing a lot to make sure that customers have a good first impression and can get in touch if they do need something:

> Building out a better walk-through of our editor to onboard new users.

> Installed Intercom today so anyone can send us a message if they get stuck while they're building

> Added my 1:1 calendar link to the dashboard and every email we send users

> Tomorrow I'll be focusing more on our onboarding email flow, this is definitely one of the most important areas.

Need to continue focusing on that first 2 weeks to make sure people get the most from Landra.

[Carl Weische @CarlWeische]

Someone asked me a few weeks ago what the best funnel for ecom is.

Ad -> advertorial -> offer page, even though it's super simple is definitely one of them.

We implement these along with listicles for almost every brand we work with & they always make a ton of money.

[Ezra @ezradtc]

This is great! One effective thing we’ve also seen is mixing the advertorial and listicle format. Advertorial style headline and essentially run through the pain, mechanism, solution. Then, get into the 5 reasons this works, that reiterated the pain, fights objections, leverages social proof, etc. then the offer at the end.

[Daniel Sinewe @danielsinewe]

@ezradtc has a Domain Rating of 4.1/100 📈

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[Ezra @ezradtc]

@dep_hart Really nice, would love to see the frameworks you use to write advertorials.

[Ezra @ezradtc]

It's still really early, but we're seeing traction with our organic strategy (SEO/GEO).

Screenshot is visits today from Claude, ChatGPT, Bing, Google, and Reddit. Less than 1 month creating content as a part of this strategy.

I was working on all content creation manually, but I recently signed up for @outrank_so and really happy with it so far!

Definitely helps with getting high quality backlinks.

On content, we've done a lot of blog posts in our niche which are getting some traction.

But, the most cited page so far is actually a product page and I can see that our product pages overall seem to be outperforming blogs.

Happy to share some examples, let me know.

What have you been seeing work when it comes to SEO / GEO?

[Ezra @ezradtc]

I’m really excited about some new features I’ve been working on for @LandraAI.

This is a new premium listicle template. Building the same for advertorials too. Great if you want a more branded look, but still want to lean on this educational format.

Testing this one on Supermush gummies. Big fan of their brand!

Let me know, would you be more interested in this branded/premium look OR a simpler editorial format?

#dtc #cpg #MarketingStrategy

[Ezra @ezradtc]

@hello_code_ 🙌🙌🙌

[Jackson Blackledge @blvckledge]

for those looking to crack cold traffic on demand gen

many of our brands are spending $10k-$20k/day rn on these funnels

best performing formats i’ve seen lately:

VSL/SALES PAGE

this is a direct response page built to sell a product, either through a video or long-form copy.

it covers the problem, the mechanism behind the product, the benefits, the proof, and the offer, all in one place.

super common in health, supplements, pet

example headlines:

- "the [product] that finally fixed [problem] for [audience]"
- "the 7-second calming touch method that solves [problem]"

best to use for youtube ads where your creatives either…

expose a hidden problem (“do you know that your pillow is secretly sabotaging your skin?”)

or show a pain point/transformation (“my skin got so much smoother after 5 days of sleeping in this pillow.”)

a few important notes on execution:

> match the page angle to the creative

> traffic here is cold, so layer in proof everywhere you can: testimonials, studies, experts, media, celeb clips

> optimize for mobile first (a lot of demand gen traffic comes from mobile)

THIRD-PARTY COMPARISON PAGES

a ranked list of brands in your category that reads like an independent review.

example headlines:

“top 7 [product type] for [audience] in 2026”
“we tested the 5 most popular [products]. here’s what won”

best for image ads with a “review” angle on google discover placement

a few things to get right on the page:

> explain how you made the list before you get into the rankings. "we spoke to 10 experts in this category and tested each product over 30 days"

> write in a neutral tone throughout

> every product gets real pros listed, including the lower-ranked ones.

> cons should be honest and specific, helping the reader understand who each product fits and who it doesn't.

ADVERTORIALS/LISTICLES

a long-form piece of content written to look and read like an editorial article or blog post.

it educates the reader on a problem or topic first

then at the right time, introduces a product as the solution

example headlines:

“why most [audience] stay stuck with [problem]”
“11 reasons why the [product] is taking the dental world by storm in 2026”
“carnivore diet explained. what it is and whether it actually works”

works really well with native-style image ads on google discover.

QUIZ

an interactive page that asks a series of questions before recommending a product as the fix

it collects information about their goals, problems, preferences, or situation, etc

then delivers a personalized result that frames the product as the next step.

example headlines:

"find the best [product] for your skin in 60 seconds"
"take this 2-minute quiz to discover your ideal [product]"

we often run this for youtube ads (in-stream and shorts)

works well for hair-loss, skincare, supplements

a few things to get right on the page:

> make the first questions easy to answer. don't create friction or make people think too hard (gender, age range, etc)

> ask questions that genuinely help personalize the recommendation

> explain why the recommended product fits their answers.

> watch where people drop off and keep testing new questions

so those are the formats we’re using to scale past $500k/mo in demand gen spend

they're pretty much all you need to rip on this channel.

a lot of brands struggle to crack demand gen because they don’t have the right lps

they either send traffic to a pdp, which doesn’t work 90% of the time…

or they use a page that doesn't match the creative angle at all.

highly recommend you go through your current funnel, see which pages you can add to improve it, and test them.