Frank Cooper III

CMO of @Visa.

The power of culture can change the world.

[Frank Cooper III @f3cooper]

“Tap in” for a closer look at @Visa’s new @FIFAWorldCup campaign, bringing the action beyond the pitch to local communities, creators, & small businesses.

Because the energy of the game should reach the communities that power it.

That’s tapping into what matters most with Visa ⚽️

[Frank Cooper III @f3cooper]

@FIFAWorldCup @1future No one does a global anthem quite like @FIFAWorldCup!

[Frank Cooper III @f3cooper]

Had an amazing time at @ScalablePod Scalable Summit!

Thanks @jasmineaenberg & @kyurieff for an energizing event, and @stacymartinet & Arthur Leopold for a thoughtful discussion on where the creator economy is really headed.

Until next time!

[Frank Cooper III @f3cooper]

Real football fans know one tap in can change the game.

That’s the spirit behind @Visa’s Tap In, our new global campaign bringing fans closer to FIFA World Cup 2026™ through exclusive prizes, community impact initiatives & a new spot starring Jason Sudeikis.

Check out the film below

[Frank Cooper III @f3cooper]

@MySportsUpdate Few things bring family, food, and fandom together quite like Thanksgiving and American football 🏈 Looking forward to these matchups.

[Frank Cooper III @f3cooper]

@BIGHIT_MUSIC K-pop icons, a Latin superstar, and a pop legend. The biggest @FIFAWorldCup ever deserves a halftime show to match, and this lineup absolutely delivers.

[Frank Cooper III @f3cooper]

@PopBase K-pop icons, a Latin superstar, and a pop legend. The biggest @FIFAWorldCup ever deserves a halftime show to match, and this lineup absolutely delivers.

[Frank Cooper III @f3cooper]

What do K-pop, Afrobeats, and Amapiano have in common?

They each offer a masterclass in how to turn audiences from consumers into participants.

They didn’t dilute their identity to scale.

They stayed true to who they are, and the world embraced them.

That’s the playbook for modern brand building.

The best brands aren’t chasing trends.

They’re building systems of participation that drive the cultural conversation.

You don’t go global by becoming less “you.”

You go global by making your identity impossible to ignore and easy to engage with.

[Frank Cooper III @f3cooper]

@frozensurfsky @Visa Thanks for watching, @frozensurfsky. Curious which part stuck out to you the most?

[Frank Cooper III @f3cooper]

AI commerce won’t change the rules.

It will expose who actually follows them.

Trust in the age of AI commerce comes down to three things:

→ Do you understand me?

→ Are you capable?

→ Do you have integrity?

That’s why brands like @Visa stand apart — by keeping consistency, security, and reliability at our core.

[Frank Cooper III @f3cooper]

This takes me back to being at AFCON during your Africa tour. You came out at halftime, but what stuck with me was moments before that. I was with a bunch of young fans in the locker room who were getting ready to walk out on the field with the athletes, and all they could talk to me about was IShowSpeed. They were all so excited, asking if I knew you — that’s the kind of connection that you can’t script. Excited to watch the Caribbean tour unfold.

[Frank Cooper III @f3cooper]

AI has lowered the barrier to creation.

But it’s raised the bar for what’s worth creating.

At the Human Attention Summit, I joined Seth Matlins and @DarrenAronofsky to discuss storytelling in the new attention economy.

AI can generate endless options.

But taste, judgment, and perspective still determine what stands out.

AI may set the stage, but humans still hold the mic.

Thanks to the @Human_Ventures team for curating such a memorable event!

[Frank Cooper III @f3cooper]

I just published my first @LinkedIn newsletter!

And I couldn’t be happier with the response so far! For this first edition, I explored how culture is driving commerce in Korea and Vietnam, and how K-pop is a powerful analogy for modern brand building.

Subscribe to my Frankly Speaking newsletter over on LinkedIn! More to come.

https://t.co/9N2SmhwWlT

[Frank Cooper III @f3cooper]

Visibility, control and the ability to intervene aren’t features; they are prerequisites. As AI agents begin to evaluate, negotiate and transact on our behalf, we’re entering what we call the B2AI era. And in that world, trust becomes a critical infrastructure.

If we don’t build it in, adoption stalls.

The opportunity is real, but so is the responsibility.

Curious how others are thinking about this…Where should AI have autonomy and where should humans stay in control?

Data from the Visa Business-to-AI (B2AI) Report, in collaboration with @Morning Consult. Click the link below to read the full report!

https://t.co/qNuOE2A6eO

[Frank Cooper III @f3cooper]

We are in the beginning stages of a historic change in commerce, a new period where AI agents will play an increasingly significant role in how we shop.

[Frank Cooper III @f3cooper]

In this environment of AI-driven commerce, crossing the trust threshold requires an end-to-end infrastructure that ensures Identity (a real person behind the AI agents), clear Authorization (where and how much the agent can spend), and liability protection.

It requires social proof.

And, I believe, it requires brands that stand for trust in commerce. Trust is the adoption switch for agentic commerce.

[Frank Cooper III @f3cooper]

I’ve had the opportunity to speak with some of the most successful people in the world and every single one of them share this ONE SUCCESSFUL TRAIT:

Talent by itself was never the differentiating factor.

It’s not that they were born with superhuman strength, intelligence, or talent.

What truly separates them is their commitment to the process of getting better every day, no matter what level they had reached. It’s their intense focus, persistence, obsession and courage to work through the “valleys” and the optimism that they will reach new peaks.

What many people miss is that “failure” is part of the process.

A Winter Olympic gold medal starts with a run down a bunny slope along with many falls, stalls, and frustrations as you go higher to a black diamond.

For many, the fear of failure prevents them from trying in the first place or leads them to drop out prematurely.

All too often, people quit before they start because the finish line seems impossibly far away.

The fear of failure holds too many people back from their full potential and becoming who they want to be.

But as author, professor, and guest on my upcoming episode of Frankly Speaking Ranjay Gulati would say, courage is not the absence of fear but resourcing yourself in the face of fear. And just because you’re scared, it doesn’t mean you should do nothing.

Even if the result is different than you imagined, it doesn’t mean you are not progressing.

Purposeful practice creates momentum. Setbacks become a set up for something greater.  Fall in love with the process and pursue mastery, instead of fame.

That’s the path to greatness.