Scalable

We translate the creator economy for the business world through our newsletter, podcast, research, annual event and more.

[Scalable @ScalablePod]

We’re so excited to announce that we’ve signed with CAA for representation!

Thank you @DEADLINE for the coverage.

@kyurieff @jasmineaenberg

[Kaya Yurieff @kyurieff]

Our first Scalable Summit is just 2 weeks away! So excited to dive deep into the business of the creator economy with our amazing subscriber community in LA and stacked speaker lineup

It’s not too late to grab your ticket…

https://t.co/qr9JIcaUjl

[Kaya Yurieff @kyurieff]

You can now get a college degree in the creator economy: https://t.co/ACmT8WGRB8

[Kaya Yurieff @kyurieff]

Our Scalable newsletter on 3/12: “It may not be too long until we see a creator company hire a CMO.”

Today: MrBeast is hiring a CMO

😎

[Kaya Yurieff @kyurieff]

More knowledge, more optimism about AI.

We dive into OpenAI's acquisition of TBPN in our latest newsletter: https://t.co/ECfhj3cmPX

[Kaya Yurieff @kyurieff]

A YouTube show that costs $5,000 per minute to produce?

@ComplexlyMedia's CEO Julie Walsh Smith breaks down the costs of their shows, why the Hank and John Green-founded company turned into a nonprofit and more: https://t.co/swNaZGeyO6

[Rob Bonta @AGRobBonta]

What happens in politics affects everything you do — the schools you go to, the safety of your streets, the healthcare you get, and more.

That’s why I’m always ready to work with creators to help bring politics to the people.

Listen to my full conversation with @ScalablePod at:

https://t.co/pIjUCS75JH

[Dylan Wells @dylanewells]

Can't wait for the Scalable Summit in LA next month! Get your tickets here @ScalablePod: https://t.co/x1pjMNdDyr

[Kaya Yurieff @kyurieff]

Exclusive: Brett Westervelt, who most recently was head of design at Instagram, was been named head of Edits, the company's video editing app and CapCut competitor.

Read the full story here:
https://t.co/xKQ6nalVEv

[Kaya Yurieff @kyurieff]

A lot of former Meta executives have moved to @OpenAI over the past several months...

We made a handy timeline that illustrates who. Read more about what these hirings say about the company's ambitions and priorities, in the Scalable newsletter:
https://t.co/Z8YSqoGodt

[Amber Venz Box @AmberVenzBox]

The creator economy is global, but the rules are still being written.

I sat down with @ScalablePod's @jasmineaenberg to talk about how different countries are approaching creators, from new influencer fees in the UAE, to the U.S. leading on strategy while still evolving on recognition and regulation.

Check out our full conversation in the latest episode of More to Say: https://t.co/cVjWBuwgaq

[edward @httpdeals_]

This is kinda cool 🔥
hat tip to @kyurieff @ScalablePod

[Deadline @DEADLINE]

CAA Signs Scalable, Creator Economy-Focused Media Company Of Kaya Yurieff & Jasmine Enberg https://t.co/06dHhvuO6n

[Scalable @ScalablePod]

The year in charts 📊

In our latest newsletter, we explore the key moments, themes and data points that defined 2025: https://t.co/EgBsGpbwB0

@kyurieff @jasmineaenberg

[1 Billion Followers Summit @1billionsummit]

How is AI changing storytelling?
In this fireside chat at the #1BillionSummit, George Strompolos explores how GenAI is transforming the way stories are developed, visualized, and produced, empowering a new generation of talent who are now being tapped by the entertainment industry to collaborate on films, series, and new forms of storytelling. Attendees will learn about AI’s role in solving longstanding production challenges, the integration of AI and human workflows, and ways to participate in this next chapter of storytelling.

🎟️ Don’t miss out, get your ticket now!
https://t.co/EEGQgcDUZ9

كيف يُغيّر الذكاء الاصطناعي فنّ السرد القصصي؟
في هذه الجلسة الحوارية خلال #قمة_المليار_متابع، يستعرض جورج سترومبولوس كيف يحدِث الذكاء الاصطناعي التوليدي ثورة في طريقة تطوير القصص وإنتاجها، مما يمكّن جيلًا جديدًا من المواهب ليتعاونوا مع صنّاع الترفيه في إنتاج الأفلام والمسلسلات وأشكال جديدة من السرد القصصي. سيتعرف الحضور على دور الذكاء الاصطناعي في حل التحديات الإنتاجية المستمرة، وكيفية دمج الذكاء الاصطناعي مع العمل البشري، وسبل المشاركة في هذا الفصل الجديد من فن السرد.

🎟️ لا تفوّت الفرصة، واحصل على تذكرتك الآن!
https://t.co/EEGQgcDUZ9

[Scalable @ScalablePod]

Lots of big news in the creator economy this week.

Tune in to find out more when our episode drops later today.

YouTube: https://t.co/kHR0VADpTj

Spotify: https://t.co/CasO5CiuzN

New episodes every Thursday.

@kyurieff @jasmineaenberg

[Scalable @ScalablePod]

Omnicom’s $13.5 billion acquisition of IPG is now complete. There’s no word yet on what happens to Creo, Omnicom’s influencer marketing arm.

No news is likely good news.

We explain why in our latest newsletter: https://t.co/tlPRy1Elk3

[Scalable @ScalablePod]

We searched for the most outrageous advent calendar we could find.

More on why activations with these holiday staples may be overdone by brands & creators in our latest newsletter: https://t.co/a58AwxeCbw

@kyurieff @jasmineaenberg

[Scalable @ScalablePod]

Social media platforms could be making more money from influencer marketing than creators do.

How?

Content boosting.

More on what this means and why it matters in our latest newsletter: https://t.co/wS1X3SZtOI

[Scalable @ScalablePod]

Data drop from our latest newsletter:

🌟 Creator economy M&A (@itsjamescreech)
🌟 Meta’s scam ads (@Reuters)
🌟Podcast creators (@acast)

Read more and subscribe for free: https://t.co/NDyqMtWIaT

@kyurieff @jasmineaenberg