Fabrice Bod

Workday employee, but views expressed in these posts are my own and not those of Workday.

[Noah B. Price @TrueOnX]

Imagine being given somewhere around 80 years on a planet floating through an incomprehensibly enormous universe, surrounded by billions of people you will never meet, mysteries you will never solve, places you will never see, and more knowledge than you could absorb in a thousand lifetimes...

and spending the whole damn thing worrying about money, arguing with strangers, impressing people you don't even like, and doing something you hate five days a week because somebody convinced you that was life.

I don't know, man.

I think we may have gotten a few things terribly wrong.

[Robert Scoble @Scobleizer]

https://t.co/g7yNntuMIZ

[Fabrice Bod @fabricebod]

The power of harnessing X transforms an intern into the lighthouse of a global brand.

[Guillaume Huin @HuinGuillaume]

I have a new job. I will now lead Global Brand Strategy for McDonald's.

For those who do not know me, I use @X to share news and behind the scenes about the brand, but more importantly to get live feedback and hear from fans directly. The good, the bad, the not good enough yet.

I mostly heard from US fans in the past - thank you. Of course, I want this to continue, but now I also want to get insights and feedback from McDonald's fans all around the world, whether you're in Japan, China or really anywhere! Please feel free to comment and say hi! I speak French, English and Spanish, but you can reply to me in any language if easier for you and I will use the translation tool from Grok. If you think the feedback won't make a difference, I can tell you the return of the Snack Wrap, Szechuan sauce, Hi-C or the come back of the Changeables Happy Meal in the US all happened because of what we've heard here.

I will also share more campaigns from countries around the world in the near future.

If you have never come across my profile before, I started my career at McDonald's in France as an intern and joined the US market as a Social Media Manager in February 2020. First mission was to reset our social media strategy and make us a modern brand. I then took over all US campaigns starting in 2024 with cool moments like the return of the Snack Wrap, Kai Cenat Chicken Big Mac, Minecraft, KPOP Demon Hunters and other fun things.

Thank you to everyone here who's ever interacted with me. Grateful for the feedback and advices we get here everyday. I aspire to be a decent marketer and a CMO one day, and every time I get to read one of your comments, I feel like it is getting me closer to that goal.

[Elon Musk @elonmusk]

This will happen frequently as AI becomes smarter and more agentic

[Nikita Bier @nikitabier]

In the last couple weeks, X has been joined by:

Mark Zuckerberg
Jensen Huang
Denny’s
Bernard Arnault

Welcome to the global town square.

[Paul Graham @paulg]

@chriscal The Need to Read: https://t.co/TQyTDvmAeq

[Gabe Monroy @gabemonroy]

New OSS from the team: a synthetic data generator for @databricks. Same shape as your real tables, none of the sensitive data. https://t.co/CNWc89UX1b

[Fabrice Bod @fabricebod]

If you think we're only suited for large enterprises, think again. Most of our customers are small to medium businesses, and we’ve helped each one streamline operations, reduce complexity, and drive ROI. #TeamWDAY https://t.co/crqlh5umR8

[Borriss @_Borriss_]

It is a historic day for AI.

The new text-to-video model by OpenAI Sora can generate videos indistinguishable from real ones.

7 examples:

[Fabrice Bod @fabricebod]

Coming to a track near you 🏁 🧡

We’re thrilled to be continuing our partnership with @mclaren for the 2024 @f1 season.

Keep an eye out for our @Workday logos on the McLaren MCL38 and team kits.
#F1 #Formula1 #TeamWDAY https://t.co/ApD2hYDyyy

[Fabrice Bod @fabricebod]

Coming to a track near you 🏁 🧡

We’re thrilled to be continuing our partnership with @mclaren for the 2024 @f1 season.

Keep an eye out for our @Workday logos on the McLaren MCL38 and team kits.
#F1 #Formula1 #TeamWDAY https://t.co/ApD2hYDyyy

[Fabrice Bod @fabricebod]

That's how a #RealRockStar does it. 😎 Thrilled that @Workday has been recognized with a Cannes Gold Lion! #TeamWDAY https://t.co/dpYENGzxEB

[Fabrice Bod @fabricebod]

@Workday is proud to sponsor #theMemorial this week. Good luck to our #WDAYAmbassadors! #TeamWDAY https://t.co/lNR5XS2GbT

[Fabrice Bod @fabricebod]

Learn about our unique approach to #AI and #MachineLearning, and our vision for how these technologies will shape the #FutureOfWork. #WDAYPerspectives #TeamWDAY https://t.co/Iul5lFbnlq

[Fabrice Bod @fabricebod]

Learn how your development team can save time with the new app builder tool within Workday Extend. Join us on February 23rd at 10am PT. #WDAYWebcasts #TeamWDAY https://t.co/IXDHwHrgNx

[Fabrice Bod @fabricebod]

Discover how @OtisElevatorCo's #developers took action to help people in times of crisis. Brandon Fahey, Workday Extend Functional Lead, shares insights on #WDAYPodcasts. "Ambiguity is good and bad but it allows you to think. #TeamWDAY https://t.co/syzVTBEaMq

[Fabrice Bod @fabricebod]

Chris Byrne, our SVP of Operations, shares five rules to kick-off your career in #technology and make an impact: https://t.co/gXvPKN1LhS
#WomensHistoryMonth #wdaylife #teamwday

[Fabrice Bod @fabricebod]

https://t.co/s2mECn48To

[Fabrice Bod @fabricebod]

Starting your career in software engineering? Our Workmate Julie shares advice: “Never let the fear of being inexperienced stop you from going for a new role or a project. You’ll always be new at something until you have tried it.”

#WomensHistoryMonth #teamwday

[Fabrice Bod @fabricebod]

Workday Completes Acquisition of Peakon https://t.co/9oTaxpd7gs