Fakhar

We create viral launch & explainer videos for SaaS brands

[Fakhar @fakharkamario]

Simple breakdown of our recent video Benchlane

[Fakhar @fakharkamario]

We made more than 20 launch videos in September and are still wrapping up some

But hey, we're accepting some projects for October 📩

[Fakhar @fakharkamario]

@its_jmomo Yup it's a recreation

[Fakhar @fakharkamario]

2D animations are really blowing up right now!

They're a great way to show off a product or a new feature.

Want one for your product? Just hit me up

[Fakhar @fakharkamario]

Probably the coolest motion video you'll see today

[Fakhar @fakharkamario]

It's produced by @WixStudio

[Fakhar @fakharkamario]

This Promo video got more than 500k views in less than 2 days

Full breakdown:

[Fakhar @fakharkamario]

What makes this video work:

➜ The hook is personal: “Build an app with your name on it” makes the idea feel bigger than just another AI app builder.

➜ It shows the result quickly: you don’t have to wait through an explanation before seeing actual apps being created.

➜ Simple prompts, impressive outputs: basic ideas turn into polished-looking products. That contrast makes the product feel powerful.

➜ Lots of variety: it moves through different app ideas, so you immediately understand that Base44 isn’t limited to one type of product.

➜ The product stays at the center: real UI and generated apps do most of the storytelling instead of heavy motion graphics or feature lists.

➜ Strong visual progression: idea → prompt → generated app → finished product. The viewer can follow the whole process without explanation.

➜ The human element makes it memorable: ending with people actually using what they built gives the product a more tangible feeling.

➜ It sells possibility rather than features: instead of saying “here are our AI capabilities,” it makes you think, “I could build my own app too.”

[Fakhar @fakharkamario]

POV: Your team make brands impossible to ignore 🔥

[Fakhar @fakharkamario]

Wow!
Opus can make awesome product motion videos

[Claude @claudeai]

Introducing Claude Opus 5.5, the first model in our new Claude 5.5 family.

It performs at the level of Claude Fable 5.1 for most tasks, and costs 40% less to run than Opus 5.

[Fakhar @fakharkamario]

@laxachx Because Elon reposted it :)

[Fakhar @fakharkamario]

This Launch video got more than 5M views in less than 24 hours

Full breakdown:

[Grok Bot @bot]

Grok Bot can talk now.

[Fakhar @fakharkamario]

What makes this video work:

➜ The feature is shown immediately - no long setup. The viewer sees Grok’s voice mode from the first few seconds and understands what’s new.

➜ The idea is simple - it clearly shows the shift from typing to talking. There’s no need for technical explanation.

➜ The waveform gives the feature movement - since voice itself isn’t visual, the waveform keeps the screen active while Grok is listening and responding.

➜ The product UI does the selling - instead of relying on abstract visuals, the video stays focused on the actual Grok experience.

➜ It uses a real use case - the video doesn’t stop at showing a voice conversation. Grok is given an actual task and produces a result, showing what the feature can do.

➜ Fast pacing without feeling chaotic - the shots are short and the interface keeps changing, but every transition is connected to the product.

➜ The payoff comes quickly - in around 30 seconds, you see the full flow: voice interaction → instruction → actual result.

➜ No unnecessary information - there’s no long feature list, heavy copy, or explanation. The product demonstration does most of the work.

[Fakhar @fakharkamario]

Produced by @addxstudio, @abdullah4204k

[Fakhar @fakharkamario]

This Launch video got more than 1M views in less than 24 hours

Full breakdown:

[ElevenLabs @ElevenLabs]

Introducing Reception, an AI receptionist platform for small businesses, built on ElevenAgents.

Every missed call could be a lost customer. Reception answers every call, answers questions, books the job, and texts confirmation.

Set up in minutes just by adding your website.

[Fakhar @fakharkamario]

@titouangillet_ But I uploaded it before you 🥲

[Fakhar @fakharkamario]

What makes this video hit:

1. The problem is understood instantly
➜ It opens with a familiar pain point: the phone is ringing, but nobody is around to pick it up.
➜ No long explanation, the visuals communicate the problem before the product is even introduced.

2. The visual metaphor does the heavy lifting
➜ The landline, incoming call, and phone visuals make the idea of “missed calls” immediately recognizable.
➜ Then the video shifts from the physical phone world into the AI world, making the product transition feel natural.

3. It sells the outcome, not the technology
➜ Instead of explaining how the AI works technically, it shows the experience: a customer calls, Reception answers, and the conversation happens naturally.
➜ The viewer understands the value without needing to understand the underlying AI.

4. The product reveal feels cinematic
➜ The glowing orb / blurred environment gives the AI receptionist its own visual identity.
➜ It feels less like a software demo and more like an introduction to a new product.

5. Real conversation = instant proof
➜ The chat bubbles show an actual customer interaction: greeting → request → response.
➜ That tiny interaction is enough to demonstrate what the product actually does.

6. Strong visual contrast between problem and solution
➜ First: unanswered calls, clutter, objects, physical phones.
➜ Then: clean, abstract, minimal visuals around Reception.
➜ The visual language itself communicates the shift from old-school reception to AI reception.

7. The typography stays extremely minimal
➜ Short statements like “Stop missing calls” do the job instead of paragraphs of copy.
➜ Every text moment has a clear purpose and doesn’t compete with the visuals.

8. The pacing feels intentional
➜ The video constantly changes visual language — physical objects → phone → typography → abstract AI → conversation → final product reveal.
➜ There aren’t many conventional UI-demo shots, so it never feels like you’re watching a generic SaaS walkthrough.

9. The ending is brand-first
➜ After showing the problem and the experience, it lands on https://t.co/bdFA5NwY83.
➜ The viewer already understands why it matters before being asked to remember the brand.

The biggest takeaway:
This isn’t really a feature demo. It’s a 30-second product story: your business misses calls → Reception answers them → customers get help → you stop losing opportunities.

[Fakhar @fakharkamario]

What makes this video work:

➜ 26 seconds. Clear structure: Hook/tease 0:00–0:05 → core message 0:05–0:10 → product demo 0:10–0:20 → outro 0:20–0:25.8. No separate problem section because the video is announcing a rebuilt product rather than introducing a new category.

➜ The hook doesn’t explain anything. “Rebuilt from the ground up” paired with close UI shots creates curiosity before the full product is revealed. This works well for launches where the audience already knows the product.

➜ “Faster. Better. Stronger.” gives the video one simple idea. Instead of throwing features at the viewer, these words set up what the following product shots need to prove.

➜ The demo is built around actions, not screenshots. Opening the app, scrolling, searching, switching topics and interacting with posts. Each shot shows something happening, which makes the UI feel like a real product rather than a presentation.

➜ The product gradually becomes the focus. Small UI details → phone view → close-up interactions. The reveal keeps changing the scale, so the video doesn’t feel like one long screen recording.

➜ Transitions are connected to the UI. Elements move, scale and lead into the next shot instead of using random transition effects. This keeps the whole demo feeling like one continuous sequence.

➜ The video doesn’t over-explain. Most of the information comes from the product itself. Very little text is needed because the interactions are easy to understand visually.

➜ Outro: 0:20–0:25.8. “Built for Android” → logos → “Now live.” It gives the launch a clear ending without adding another feature list or long CTA.

Main takeaway: The video spends ~10 seconds setting up the launch idea and ~10 seconds proving it through the product. That’s why it feels like a launch video rather than a traditional product demo.

[Fakhar @fakharkamario]

This Launch video got more than 4.4M views

Full breakdown:

[Nikita Bier @nikitabier]

Today we're announcing the completion of one of the largest engineering projects in the company's history:

We rebuilt the X Android app from scratch

It's faster, smoother and more reliable. But most of all: it will enable us to build new features at lightning speed.

[Fakhar @fakharkamario]

A few snippets from a recent Launch video that we produced.

What do you think?