farles

Digital marketer ,Google ads expert. I learn and try new ideas Every Day welcome to my journey

[Deskooled @Deskooled]

Joy Behar's tries roasting @elonmusk, but ends up engaging in self-immolation.

[My Mixtapez @mymixtapez]

Bride goes viral after seeing her groom for the first time. ❤️

[Ng@tt@ b○€✝ @Ngattaboe99]

Tanzania ukimaliza shule unakua broke ni kama ulikua unasomea umasikini kipindi upo shule.

[CARTER 🇹🇿‼️ @Kushppapii]

BUNDISKRT-6O1 🔥

[farles @farlesfales]

@gabyconscious @richardkalipeni @ray_heriel Sisi wa Google ads hatuhusiki mkuu

[Labrinth @Labrinth]

Time to spring back on some king sh*t

[farles @farlesfales]

@amaarae @barcitybaby ?

[CousinThatStoleKanye'sLaptop @slimsalmusic]

26th Feb. BLIND ilitoka.

[Joseph Kaby @KabyJoseph]

Kwa Nini wafanyabiashara wengi wachanga hupenda kutumia Influencers badala ya "Perfomance Marketing" (Running ads).

Influencers Msinimalize Hapa!

Lengo la kwanza la biashara ndogo tena zanye "limit budget" ni mauzo na sio "Brand awarness".

Naomba twende sawa hapa👇

Influencers wanakupa "Vanity Metrics" (Likes, share, video views etc) ambazo huwezi ku track down to sales.

Meanwhile uki run matangazo ya meta/Google effectively utapata matokeo yenye kupimika, utafahamu umetumia kiasi gani na sales kiasi umetengeza kutoka kwenye matangazo yako.

Pia👇

Kuna swala la "Target Audience".

Mfano wewe una spa/Beauty Clinic iko Dar unatumia Influencer mwenye Followers 1M.....

lakin 15% ya hao ndio wako Dar on top of that asilimia chache ya hao ndio wataona hizo posts.

But kwenye Perfomance marketing A.K.A Ku "run ads" unapata mwanya wa kutarget "wateja lengwa" based on their interests, Location, gender etc na sio kufanya product placements kwenye unnecessary impressions.

sio hivyo tu kuna swala la

Speed to Sale vs. “Vibes”...

Google ads (PPC) captures wateja ambao wako actively searching for service or product yako... facebook ads captures customer wenye interests na biashara yako based on their online activities....

and guess what haya yote yanaweza kuanza kuonekana 24 hours baada ya matangazo yako kuwa live.

Huwezi pata ilo kutoka kwa influencers.. Coz post yako kwenda viral inategemea na vitu vingi sana kwenda sambamba... na huwezi ona matokeo mapema kama ilivyo kwa Paid traffics.

Naomba tuelewene sijasema Influencers hawafai but wewe kama mfanyabiashara lazima uangalie malengo yako kwa wakati huo nini, That defines the marketing strategy kwa wakati huo.

[Joseph Kaby @KabyJoseph]

Kama mfanyabishara Tengeza GMB (Google my Business) au Google profile..

Tengeza hiyo kwanza. Sitakwambia tena

[Joseph Kaby @KabyJoseph]

Kama una run Matangazo Mtandaoni zingatia hili!

❌ Usiweke size moja ya "ad creatives" (Video/Images) kwenye matangazo yako.

Kwa "visibility" na perfomance nzuri ya matangazo yako unahitaji three sizes kwenye kila images

1 - Square size (Hii ni kwa Feed Placements)

- 1:1 ratio: 1440 x 1440 pixels

- 4:5 ratio: 1440 x 1800 pixels (Hii ni kwa mobile
View Only)

2 - Stories/Reels
- 9:16: 1080 x 1920 Pixels

3 - Right Column

- 1.91:1 Ratio

Graphic designer yeyote anajuwa hivyo vipimo.

NB: Hii itagemeana na Placements unazochagua kurusha matangazo.

[farles @farlesfales]

@KabyJoseph Running an ad for a whole week goes well, but if you repeat it the next week, it gets rejected even though you haven't changed anything

[Joseph Kaby @KabyJoseph]

Be nice to digital marketers ❤️ They have a lot of 'things' to deal with on a daily basis:

📞 Accidently answering a rep call.

👀 Clients calling to ask why they're seeing their own ads.

😑 Clients calling to ask why they're not seeing their own ads.

💸 Google asking to confirm identity for increasing the budget by € 1.05

🌱 Analytics showing (organic) for paid campaigns traffic.

🤖 AI creative enhancements being turned on (again) automatically.

📊 Meta reporting 7 conversions, Google reporting 10 and CRM reporting 1.

💰 Meta removing the default payment method for no reason given.

🔥 Clients calling to ask 'going viral'.

🔗 Dashboard data not working due to authentication issues.

🤓 Having to analyze results by 'other search terms'.

🤑 Clients asking to stop branding campaigns due to low number of sales.

💙 Meta's interface and features changing again (luckily Kaby will keep you updated ).

🍏 Apple removing even more campaign tracking.

😈 Google disapproving ads for 'violating policies' but not saying which one.

---
Remember, we're all in this together. Got anything to add?

[Joseph Kaby @KabyJoseph]

Ikiwa wewe ni “service provider” run Google ads.

But hakikisha vitu hivi viko tayari

- GMB (Google profile)
- Simple and converted Website

Conversation rate ya Google is more than 35% (depends na business)

And search volume ya services imeongezeka sana.

[farles @farlesfales]

@slimsalmusic How about another Album brother

[𝐄𝐋𝐊𝐍𝐎𝐖𝐒 @Its_elknows]

Kuna mda lazima utumie pesa nyingi ili kupata pesa nyingi na sio Sheria kwamba ukitumia pesa nyingi kwenye matangazo ndio utauza sana

Nimefanya matangazo Facebook, Pinterest, Google, Snapchat, TikTok, propellerads, exoclick nk

Huko pote nimejifunza vitu vingi sana kama ....

[σωφροσύνη @Saintzensky]

@gabyconscious → Kama budget ndogo na muda mfupi, paid ads zinakupa matokeo haraka compared na Organic ads

→ Paid ads zinakupeleka moja kwa moja kwa audience unayotarget—hakuna kusubiri algorithms kama organic posts

→ Organic ads take time kwa siku 2 haziwezi kupatia traction unayohitaji

[Max | Google Ads @lifemaximised]

Overwhelmed by Google Ads?

Here's EVERYTHING you need to set up an account that targets every level of traffic...

// In under 30 minutes //

(And create a money printing conversion machine in the process🤖)

1. Problem Unaware Traffic

Not everyone knows they have a problem that needs solving. Make them aware of it.

Do this through:
- Youtube Ads
- Display Ads
- High Funnel Search Ads

Focus on making people realise that they need to make a change

-------------------------

2. Problem Aware Traffic

These people know they have a problem, but don’t know how they’re going to solve it yet

Market to these people through:
- Search Ads
- Shopping Ads

Focus on telling these people why they should use your product/service to solve their problem.

-------------------------

3. Brand Aware Traffic

These people know they have a problem, and have shown some interest in purchasing from your brand.

They could have: Visited your site, Added to cart, Initiated checkout, etc.

Target these audiences through:
- Search retargeting
- Shopping retargeting
- Display Retargeting
- PMax campaigns

Bombard them with your content and follow them everywhere around the internet.

-------------------------

4. Brand Intent Traffic

These people know your brand, and want to buy from YOU specifically. Don’t let your competitor steal your traffic.

Target these customers through:
- Branded search campaigns
- PMax campaigns

Consider throwing a special offer in your creatives just for them, to really sweeten the deal and make sure they don’t switch to a competitor

-------------------------

5. Sold Audiences

These people have already bought from you, and now your goal is to leverage that trust to increase their LTV

Target these customers through:
- Display Ads
- Youtube Ads

Sepcifically target these past-purchasers via audience lists and provide them with exclusive offers that encourage them to purchase again.

-------------------------

There you go.

That's how you cover (and convert on) every possible step of the customer journey using Google Ads.

If you create an all-encompassing customer ecosystem like this, your Google Ads can’t fail.

So get to scaling 🚀

[Collin Schmelebeck @SchmelebeckPPC]

Bad brands don’t use Google Ads

Average brands use Google Ads for retargeting

Great brands use Google Ads to attract new customers and actually grow the business

what kind of brand are you trying to build?

[Collin Schmelebeck @SchmelebeckPPC]

3 main ways to use YouTube Ads as a primary testing platform:

#1 - Official YouTube Experiment
#2 - Evergreen Farming Campaign
#3 - Single Ad Campaigns

Which one is better?

At scale #2 is the best way since you can add 10+ new creatives at a time and keeps things organized