Farrah Lacle

Senior Digital Analyst @brightworksinc |
Digital marketing, Paid search, Web Analytics, SEO, UX, Quality assurance, Accessibility/WCAG

[Ed Leon Klinger @edleonklinger]

Video of a hospital in Spain. Watch it. Watch it again with the volume up.
Now cancel that brunch.
Postpone that coffee meet-up.
Rain check that dinner with friends.
Sucks doesn’t it? But not as hard as this 👇
#COVIDー19 #coronavirus #StayAtHome

https://t.co/LM9BnFQf3E

[Farrah Lacle @farrahlacle]

Google’s Shiny New Lead Form Extension https://t.co/wQaEyushZ3 #sem #googleads

[Farrah Lacle @farrahlacle]

Just say no. Their lack of planning does not constitute your emergency. #bwid19 @mabelhood

[Farrah Lacle @farrahlacle]

How to recognize a lost cause in SEO projects and request for proposals (RFPs) https://t.co/lQH18geHbp #seo

[Binance @binance]

#Binance is turning 2 🎂We're giving away 200 $BNB, 200 Yubikeys & 100pcs of Binance merch in celebration!

- Follow @Binance ✅
- Comment your Binance story📙. It can be one sentence or a full article, Include #BinanceTurns2.
- Retweet✅

Full details ⬇️
https://t.co/6VepZLTBwj

[Farrah Lacle @farrahlacle]

Another MacOS Bug Lets Hackers Invisibly Click Security Prompts https://t.co/NULhAKmmFv

[Farrah Lacle @farrahlacle]

Hypothesis template consists of 3x parts: Theory (condition, users, behaviors), Validation (effects, metrics) and Objective (motivation) #Bookingcom #testandlearn19

[Farrah Lacle @farrahlacle]

Experimentation as way to validate ideas (Hypothesis testing) and it is all about learning as fast as possible in the most rigorous way possible #Bookingcom #testandlearn19

[Farrah Lacle @farrahlacle]

Oh oh that doesn't sound good....

[Techmeme @Techmeme]

Testing finds Tesla's updated Autopilot software, designed to make changing lanes "more seamless", does not work well and could create safety risks for drivers (@itskeithbarry / Consumer Reports)

https://t.co/trqwPJ5Xhs
https://t.co/gxDd8nkFK5

[Farrah Lacle @farrahlacle]

Meta-metrics (metrics for metrics): Sensitivity and Correlation #indeed #testandlearn19

[Farrah Lacle @farrahlacle]

3x attributes of a good North star metric: Offers customer value, Company strategy alignment & Product engagement leading indicator of revenue #Amplitude #testandlearn19

[Farrah Lacle @farrahlacle]

Lifetime value: the one right metric for everyone #testandlearn19 #Indeed

[Farrah Lacle @farrahlacle]

Mobile vs Desktop: In 2018, 58% of site visits were from mobile devices https://t.co/tm8uxWvrCO

[Farrah Lacle @farrahlacle]

Podcasts in SERPs: Is Audio SEO The Next Frontier? https://t.co/UdOJqpMbkq #seo #googlesearch

[Farrah Lacle @farrahlacle]

Great talk by @KarMWalker @CollisionHQ

[Ad Age @adage]

ICYMI: Facebook is changing its metrics, here's what it means for advertisers https://t.co/zrCvfoK8xZ

[Farrah Lacle @farrahlacle]

Do Image Carousels Kill Conversions? https://t.co/OebuzvufTg

[Farrah Lacle @farrahlacle]

https://t.co/Ie5HP9LtGX

[Farrah Lacle @farrahlacle]

True creativity cannot be found in data - #jaychaney #MarketingTO

[Farrah Lacle @farrahlacle]

Another me! Thanks @EdibleSelfie #MarketingTO