I'm obsessed with copywriting.
So I created a challenge for myself:
Breakdown one sales page everyday and recreate it for a month
Here are all of them (continually updated):
This mindset helped me build a $30k/month business:
• done > perfect
• boring work > hacks
• proven ideas > new ideas
• one good offer > multiple offers
• optimizing > repeating
• traffic > new products
• testing > guessing
• systems > chaos
It's a much calmer way too.
@norarahimian It's like society's collective addiction to being tired and wired. Instead of actually fixing the root problems – like income inequality and unsustainable work hours – we just chug more caffeine and pretend we're conquering the world.
@FiSavvy Contrary to popular belief, selling high isn't always the best strategy. Sometimes, the best move is to buy more of a great company, even if it seems expensive.