FatTail, Inc.

[FatTail, Inc. @fattailinc]

https://t.co/Iuot81z8AU

[FatTail, Inc. @fattailinc]

@Google and @Meta are using AI to make buying ads easier than ever before.
To keep up, independent publishers need to make it easier to buy from them, too.
@FatTail CEO Doug Huntington published a byline in @AdMonsters today on how publishers can do just that.
Check it out below.

[FatTail, Inc. @fattailinc]

https://t.co/jX4rlxDvno

[FatTail, Inc. @fattailinc]

Why are so many DSPs and SSPs launching end-to-end buying platforms? The movement, while stirring up quite some competition, reveals the importance of disintermediation to the demand side right now. Learn more about what it all means — and what could be coming next.

[FatTail, Inc. @fattailinc]

FatTail’s former SVP of partner success, @lauraboodram, was appointed chief revenue officer. Find out more about what this means for our customers, FatTail, and the digital media industry!
https://t.co/pxmjCXpBLW

[FatTail, Inc. @fattailinc]

Publishers are going to move away from the programmatic open market and double down on direct sales capabilities. Check out FatTail CEO Doug Huntington's new @AdWeek byline explaining why: https://t.co/15ldLn5IIH

[FatTail, Inc. @fattailinc]

Creepy by any other name is still creepy. Digital media doesn't need a replacement for the cookie. Find out what we do need in our new byline in AdvertisingWeek: https://t.co/II5aCNpwqh

[FatTail, Inc. @fattailinc]

The open web won't suffer without cookie-style targeting. In fact, quality premium and long-tail sites will thrive without the cookie. To learn more, check out our byline in @advertisingweek.
https://t.co/p4w9D128vg

[FatTail, Inc. @fattailinc]

FatTail was named a finalist for the @adexchanger Awards! The award, Best Use of Technology by a Publisher, recognizes our collaboration with @bizjournals and the development of AdBookPortal. Check it out!
https://t.co/Q3J9k1DbSI

[FatTail, Inc. @fattailinc]

Bucksense, an advertising technology company offering a DSP to advertisers & a self-serve platform to publishers, is integrating to Deals Marketplace released last month by FatTail. Find out why
#programmatic #adtech #digitaladvertising #dealsmarketplace
https://t.co/dUotU2wWCM

[FatTail, Inc. @fattailinc]

A substantial cut of programmatic ad spend goes to intermediaries. It doesn't need to be that way. Advertisers can get more transparency and publishers more revenue via programmatic direct. Here's how.
https://t.co/x93zc7scMf

[FatTail, Inc. @fattailinc]

https://t.co/OhOpAebAkE

[FatTail, Inc. @fattailinc]

When we talk about programmatic “premium,” we’re generally just referring to inventory that comes from top-tier publications. But is connecting buyers with elite publishers the best that programmatic platforms can do? #adtech #programmatic #programmaticdirect

[FatTail, Inc. @fattailinc]

FatTail’s newly announced Deals Marketplace aims to transform access to programmatic direct deals. Check out CEO Doug Huntington’s inside scoop on the product.
https://t.co/ABtFtoTApT

[FatTail, Inc. @fattailinc]

Exciting news for FatTail! Our own Natalia Alonso and Rachel Friedman were selected as honorees in the 2022 Top Women in Media Awards presented by Folio: and AdMonsters
https://t.co/kMbaOk0m2h
@AdExchanger #AdExchanger @AdMonsters #AdMonsters #TopWomenInMediaandAdTech

[FatTail, Inc. @fattailinc]

We are devastated watching the crisis in Ukraine unfold. Our team includes Ukrainian colleagues who are directly impacted by the war. We stand with our friends @Softserve and hope that their beautiful country will quickly return to a peaceful state.
#peace #endthewar #softserve

[FatTail, Inc. @fattailinc]

Retail media is surging, but retailers riding the wave will need to figure out how to overcome monetization and privacy challenges. Here's what retailers need to consider. https://t.co/Jcl45nDBXg

[FatTail, Inc. @fattailinc]

@TheTradeDesk's OpenPath announcement shows programmatic is on the path to premium direct. Here’s what advertisers and publishers need to get there. #programmatic #DSP #publishers #adtech

https://t.co/14sEZlGArB

[FatTail, Inc. @fattailinc]

Programmatic direct could solve many privacy-related challenges. But it's not accessible enough. Here's how adtech can change that and why advertisers and publishers should care. https://t.co/348lywChgM

[FatTail, Inc. @fattailinc]

Read more about the partnership between @ACBJ and @FatTail that led to #AdBookPORTAL, the latest technology solution powered by @FatTail.
https://t.co/5Fz0tlu2OT

#AdBookPORTAL #adtech #digitaladvertising #publishers