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There should be ‘general managers’ for more of the world’s important problems
There’s a surprisingly big category of problems that are ‘orphaned.’ By ‘orphaned’ I mean: you can’t point to a specific person or organization who thinks it’s their responsibility to deliver the outcome in its entirety. Lots of people talk about the problem, and often many work on slices of it. But if you asked: ‘is there a hyper-competent person waking up every day feeling accountable for making sure this gets solved?’—the answer is very often, ‘no.’
These problems exist across domains and at a variety of ‘altitudes.’ Indeed, some are perhaps better described as ‘things we want to be true’ rather than ‘problems.’ In any event, a few examples that have been on my mind recently:
(1) Can we prevent infection from all respiratory pathogens (including the common cold)?
(2) Can we make every new building in SF both serve its function and be beautiful?
(3) Can we permanently fix the American west’s water problem?
(4) Can we halve X risk?
(5) Can we eliminate single-use plastic globally without making convenience trade-offs?
(6) Can we make childcare costs so low that they’re a non-factor in deciding whether to have kids?
In my opinion, there should be ‘general managers’—GMs—for problems like these. These are founder-types who feel personally responsible for delivering a specific outcome (vs field-building generally); hyper-competent leaders who will pull whatever levers necessary to achieve the defined outcome. Most companies wouldn’t let an important initiative go unmanned or without a ‘directly responsible individual’ — why are we OK not having GMs for even more wide-reaching problems?
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@jasoncbenn Work with you to define those relationships you care about. Then help you manage the state of those relationships. So much value in remembering to call or opportunistically doing something meaningful. Dumb version is a daily reminder to do something nice for your partner.
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