How tf is nobody on SaaS Youtube/Twitter tearing down actual product funnels??
i just spent 33 minutes dissecting https://t.co/aBhbq0v11c's entire onboarding flow. A $19k MRR deep linking tool (who's a client of mine)
broke down:
→ landing page (how copy beats design)
→ signup friction points
→ empty state disasters
→ activation triggers
→ habit loops that drive retention
→ how it all connects to MRR
basically showing founders exactly where users leak and how to plug it
STOP making your lead magnets valuable
make them actionable
people are lazier than ever
nobody wants:
- a 50-page ebook
- a 3-hour course
- a 125-step framework
they want something they can use in 60 seconds
that's why claude skills, prompts, workflows, and templates are outperforming traditional lead magnets right now
the TTV (time-to-value) has to be as little as possible
that's how your lead magnets will build real trust
if the same copy showing up twice on a screen then you gotta delete one
eg:
header says "create account" and the body says "create account"?
pick one ffs
duplicate copy = visual clutter with zero added value
more text doesn't make better UX
it just makes users work harder to find what matters
your sidebar order is WAYY more important than you think and it tells users what matters.
most founders arrange features alphabetically or by dev timeline which makes no fucking sense btw
here's the hierarchy that actually works:
1. dashboard/homepage at top
2. core feature #1 (the thing they came for)
3. core feature #2 (the second reason they stay)
4. secondary features
5. settings at bottom
match navigation to importance and user intent.
if your most valuable feature is buried 6 items down, you're training users to ignore it.
do NOT neglect the importance of how your sidebar looks like bc its the compass for where your users go
There’s always a conversation on “how much income is considered rich?” in Singapore
I asked Perplexity for the latest numbers that it could dig up and here’s what it said:
Top 10% → $17,000 a month
Top 5% → $25,000 a month
Top 1% → $63,000 a month
Median → $5,775 a month
We ARE a high income country
However, you’d constantly see people complaining that they’re not making enough
And yes, I know Singapore is not necessarily the “cheapest” but it’s decent
The pursuit of wealth in Singapore has blindsided most people - it’s made them compare amongst the top 10% of the world
But if we were to just take a step back, we can all acknowledge that living and being born in Singapore is akin to striking the lottery
Singapore-maxxing
You could ignore what I say about SaaS and all but do not neglect these fix 3 things in your onboarding process:
1. sidebar order
users are used to the menu going from top to bottom. if your sequence is wrong, they do shit in the wrong order and bounce. reorder it to match the natural workflow. (eg; your setting should always be at the bottom)
2. loading screens on core features
every loading spinner kills momentum. your main value props should be instant or cached. if users wait 8 seconds on a butthole looking loading screen to see the thing they signed up for, you lost them.
3. add overview before builders
don't dump users straight into creation mode. give them a management dashboard first so they see the full picture, then let them build. context before action.
these are structural problems that bleed activation every single day.
Im not here to write about some "growth hacks" whatnot.
this are some fundamentals what you have to know
A mistake that developers still do is to throw users straight into the builder rather than taking them on a dashboard menu first
users need momentum before they start creating shit
here's what works better:
land them on a dashboard first
show active items, drafts, paused, deleted
let them see what exists before they build new
building from zero is intimidating
but if the build when they see the landscape, its way easier for them to continue still
this works for campaigns, content, projects, anything
social proof hits different when it's fresh
when you posted 1 hour ago: "just helped my B2B client made $15k in 3 months just by email funnels"
with a YouTube video breakdown of it then they know it just happened. they know you're actively doing the thing.
real-time social proof works because it removes doubt about whether you're still winning right now.
that's why social posts convert better for nurture than long "value" posts.
businesses who run funnels would ghost unqualified leads
that's stupid af actually
if someone's too small today doesn't mean they'll be too small next year
give them free resources, strategies or whatever helps them grow.
bc even though they're unqualified, they still going to implement your formulas and they up end scaling.
they remember who helped them when no one else would.
now they're qualified AND they already trust you
today's no becomes tomorrow's yes if you actually give a shit