Fernando Cera

🚀Founder- Spark Design Thinking Studio 🧠Especialista em aceleração de negócios 💥 Insights para inovação e criação de novos negócios

[Fernando Cera @fecera]

ChatGPT Images 2.5 is good for business strategy too.

At a @Lojas_Renner store in Brazil, I saw this jeans display and wondered: how far could the new image model of @OpenAI take one simple observation?

So I tested it.

Independent experiment, not a Renner project.

[Fernando Cera @fecera]

What interested me most wasn’t the image quality.

It was seeing the model help me think through the problem, moving from an observation to something concrete enough to discuss, challenge and test.

🤯 That feels much closer to a strategy tool.

[Fernando Cera @fecera]

ChatGPT Images 2.5 is good for business strategy too.

At a @Lojas_Renner store in Brazil, I saw this jeans display and wondered: how far could the new image model of @OpenAI take one simple observation?

So I tested it.

Independent experiment, not a Renner project.

[Fernando Cera @fecera]

Finally, I pushed it toward rollout: store formats, installation flow, merchandising logic and governance.

Still a concept, not validated retail engineering or proof of sales uplift.

But now it was concrete enough to discuss and test.

[Fernando Cera @fecera]

@elder_plinius ahahahahahahahahahahahahaha

[Fernando Cera @fecera]

The next frontier isn’t making AI sound even more human.

It’s learning how humans and AI should live together responsibly.

Curious what the team thinks.

@OpenAI @sama @gdb

[Fernando Cera @fecera]

I just spent about 40 minutes talking with GPT-Live in ChatGPT.

Something clicked.

The breakthrough isn’t that AI sounds more human.

It’s that, after a few minutes, I completely forgot about prompts.

I wasn’t “using AI” anymore.

I was just thinking out loud.

[Fernando Cera @fecera]

So any way…Congratulations to the OpenAI team!

GPT-Live is one of those rare moments where you realize the interface itself has changed.

[Fernando Cera @fecera]

12/ Para quem quiser se aprofundar, o artigo original do TacticAI na Nature Communications ajuda a entender o o início e o tamanho da mudança:

https://t.co/8gX6BWZoFh

[Fernando Cera @fecera]

Não é meu time do coração, mas isso aqui é maior que rivalidade.

A parceria Google DeepMind + Palmeiras mostra um ponto que o futebol brasileiro precisa encarar: IA não é perfumaria. É infraestrutura estratégica para competir.🧵

[Google DeepMind @GoogleDeepMind]

We’re teaming up @Palmeiras, the first football club to meaningfully build upon TacticAI: our AI system that can help simulate field scenarios and predict open play dynamics up to 8 seconds in advance. ⚽

[Fernando Cera @fecera]

11/ Parabéns ao @Palmeiras pela iniciativa.

Dói admitir? Um pouco.

Mas seria pior fingir que isso não importa.

O futebol brasileiro precisa parar de tratar inovação como luxo/modismo. Em poucos anos, isso pode virar requisito básico para competir.