FEELIN

Unlock Video Audience Insights with FEELIN🥇Gold Mixx Award-Winning 🥇 Belgian Marketing Tool Start-up 🚀
FEELIN the fast way to UNDERSTAND video AUDIENCE.

[FEELIN @feelin_app]

Still #targeting #tracking the audience. It's better to #feel and #understand the #audience than to #hunt them! FEELIN your audience link 🔗
Discover how 👉 https://t.co/OwjiJVJr4j

[FEELIN @feelin_app]

Pascal Wouters devient Deputy CEO de la start-up belge Feelin https://t.co/lMu8lZlkc6

#PUB #Nomination #CEO #Feelin #Startup #Innovation #Audience #Audiencelink #Martech #AdTech #Advertising #AdGroup #Communication

[FEELIN @feelin_app]

Découvrez l'article https://t.co/yL9LFpGMaf sur "FEELIN s'ouvre aux chaines de TV".

https://t.co/cVrV2h7zoz

#MediaMarketing #Nomination #CEO #FEELIN #Startup #Innovation #Audience #Audiencelink #Martech #AdTech #Advertising #AdGroup #Communication #FEELINTV #FEELINAD

[FEELIN @feelin_app]

Announcement to the inter TV Entertainment market at MIPCOM CANNES 2023 #MIPCOMCANNES
We're absolutely thrilled to present a sneak peek into what could be the future of TV as FEELIN TV is ready to revolutionise the way TV channels get real feedback from audience of viewers on TV.

[FEELIN @feelin_app]

Ad 1️⃣ and Ad 2️⃣ succeeded in attracting viewer’s attention in the first 5 sec. of the film and retaining it on a relatively stable level until

But just one Ad 🥇 was able to convey a more sentimental and touching message 💗

Check the anlysis 👇🏼
https://t.co/iVgDpRXMKo

[FEELIN @feelin_app]

On the line graph, we identified several significant peaks in terms of happy emotions.

But there's more 👀 📈 👀📉 ⁉️

Check the anlysis 👇🏼
https://t.co/Gl7byBKek0

[FEELIN @feelin_app]

In terms of emotional response, Ad 1️⃣ storytelling characterized by multiple moments of highlight is particularly beneficial for generating several emotional responses.

But there's more 👀 📈 👀📉 ⁉️

Check the anlysis 👇🏼
https://t.co/N31daIebaa

[FEELIN @feelin_app]

Ad 1️⃣ has a significantly better performance in the first 5 seconds compared to Ad 2️⃣

👀 📈 👀📉 ⁉️

Check the anlysis 👇🏼
https://t.co/o4kqcMDQcG

[FEELIN @feelin_app]

👩🏻‍💼 Female viewers exhibit a higher level of positive reactions compared to male viewers 🙍🏽‍♂️ Male viewers, though slightly less enthusiastic

Check the analysis 👇🏼
https://t.co/enWlwFu3Pd

[FEELIN @feelin_app]

In this ad battle, a clear winner at the "first 5 seconds attention rule" https://t.co/PLdzG00w33

[FEELIN @feelin_app]

Eye-tracking analysis helps understand if viewers watch the logo, get bored during the video or start exploring video blackground.

Knowing, where viewers during the whole video helps measuring that the key message is clearly understood https://t.co/hObF4rdKle

[FEELIN @feelin_app]

TikTok Shopping expands with more partnerships, LIVE Shopping, new ads and more

TikTok is expanding its investment in e-commerce. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K., ...

https://t.co/AbQRpBQHJH

[FEELIN @feelin_app]

People don't hate marketing.

They hate:

• Ads that feel like ads
• Irrelevant messaging
• Lack of community
• Invasive pop-ups
• Faceless brands
• Weak creativity
• Shallow stories
• Feature jargon

Inspired by @jmoserr

[FEELIN @feelin_app]

I'm surprised by how many folks put up a cool Tiktok video and say “that’s where real creativity is, not in #advertising agencies” Totally ignoring that its much easier to engage your audience for 30s than to make them behave differently/make them buy stuff

Inspired by @kittusen

[FEELIN @feelin_app]

“The problem with market research is that people don't think how they feel, they don't say what they think, and they don't do what they say.” Oldie but goodie from Ogilvy.

But now we can track that 🧠 👨🏾‍💻 📲 📈

Inspired by @wes_kao

[FEELIN @feelin_app]

95% of ads out there don’t provoke any emotion.
When you choose a movie to watch, you’re basically picking an emotion.
Comedy to laugh
Drama to cry
Horror to be scared
Advertising should include the kind of emotion they want to provoke in their brief

Inspired by @anselmoramos

[FEELIN @feelin_app]

Marketing is a battle of perception, not a battle of products.
What your customer believes is reality.

Inspired by @samanthalcc

[FEELIN @feelin_app]

Places we use for market research:

* FB ad library
* Online forums
* YouTube videos
* Amazon reviews
* Facebook groups
* Talking to customers
* Instagram tagged posts
* Analysing our panel eye movements to detect interest

What am I missing?

Inspired by @aarongrt

[FEELIN @feelin_app]

Friendly reminder to business leaders... be nice to your media buyers

Their work doubles, expectations skyrocket and they rely on platforms where a lot of variables are out of their control (s/o Facebook).

Inspired by @AugustNoble

[FEELIN @feelin_app]

Stop sending out sales promos and start creating brand stories that people talk about.