I always find it mind blowing how people will defend the increases, which do barely anything for the club, but are putting supporters at breaking point
Increasing 30,000 season tickets by ~£50 nets the club an additional £1.5m
The excuse used is to “support ongoing investment in the playing squad”
Achieving UCL and winning Europa will earn villa ~£85m
Harvey Elliott’s wages for the duration of his loan cost ~£3.4m
Jadon Sancho’s wages for the duration of his loan cost ~£7.2m
Abraham and Alysson signings cost £30m+ in fees alone only to barely play
Aston Villa spent £38.4m on agent fees between Feb 2025 and Feb 2026
Price hikes exist to help the commercial teams achieve arbitrary year-on-year internal target increases rather than having any material impact on “supporting ongoing investment in the playing squad”.
If it had a meaningful impact - why is our manager dealing with the same core of a squad he took over 4 years ago despite hikes every year?
You don’t NEED to increase ticket prices. You WANT to.
Stop meaninglessly punishing match-going fans and get your act together commercially. And stop lying to us about why.
Pocket pinching loyal fans WILL NOT help Aston Villa compete.
#AVFC
@Uktrading2022@AVFCOfficial@AVFCSupport All of that is irrelevant to my point - Villa also now only care about day trippers who are going to spend more in the club shop. Liverpool’s genuine fans have still campaigned against rises for the last two seasons and got something done
@Uktrading2022@AVFCOfficial@AVFCSupport Protested and won, while we just bend over and have no choice but to pay it again. Only one club is going to end up with rich day trippers…
Outside of my kids, probably the greatest achievement in my life! Basically 18 months of hard work, grit and determination, no magic formulas and finally a sub 3 a few weeks short of turning 41 - absolutely ecstatic!! @NewportWales262#ukrunchat
@KevHughesie Can also throw in the Watkins one first half that if it had gone in VAR would have given onside, but gets 0 as was given offside at the time - one of many reasons not to pay any attention to it
John McGinn sprinted to the keeper from their kick off and from that moment we’ve played at a higher intensity than any point in the last two months. Finally a good performance and everything looks a lot better again - absolutely brilliant weekend all round #avfc
@wilch4@CranesLeyton@kevinhatchard With last nights attendance followed by a price increase, I don’t think they actually care about selling out and if they decreased prices for having more seats, it would just mean the same revenue