FERMÀT

Maximizing conversion for thy brand through experimentation and highly-personalized shopping experiences 🛍️🛒

[Rishabh Jain @rishabhmjain]

I thought I’d share a portion of some of the operating changes we’ve made @fermatcommerce

AI really has changed what’s expected in terms of how you play to win

Was inspired to share after listening to a couple of @lennysan podcasts recently where it’s becoming obvious you need to change how you operate, but just what the product does

Granted we’re just a series B company, not at the scale of his guests

Hopefully it helps other CEOs / operators

[Darkroom @darkroomagency_]

Founders don’t need more investor meetings.
They need the right metrics and the right 5 investors.

@rishabhmjain (CEO
@fermatcommerce) explains why saying no is often your strongest fundraising signal.

[Alexa Kerth @alexachall]

FERMÀT swag in the best color ever 😍 thanks @AaronOrendorff @fermatcommerce!

[William Harris @wmharris101]

“Most brands can hit $10M with one audience. To hit $100M, you need three, four, or five.” — Rishabh Jain

@rishabhmjain is the co-founder and CEO of @fermatcommerce, the leading commerce experience platform, which serves the most innovative brands and retailers in the world like Glossier, U Beauty, Unilever, Bissel, Back Country, among hundreds of others.

In this episode of the @UpArrowPodcast by @Elumynt, Rishabh and I dig into:

✅ The most significant strategic inflection point in ecommerce (and why Rishabh likes Andrew Grove’s “Only the Paranoid Survive”)
✅ How midsize brands are adjusting operations to decrease revenue costs during economic downturns
✅ Thoughtful critiques of multi-touch attribution
✅ Triangulating data sources as an alternative to multi-touch attribution
✅ Tactics for building high-performing owned properties to reclaim margin and increase LTV
✅ How to expand your audience cohort and the importance of product expansion
✅ The critical pitch feedback @BHalligan gave Rishabh when he was in college

Plus, as always, we get into a little of the personal stuff as we talk about loving physics as a kid, the push to go beyond 99% on tests, working out, and making time for his kids.

You can watch the video here: https://t.co/AcBB0EWx0e

[FERMÀT @fermatcommerce]

Register here: https://t.co/6B1UbMmWc9

[FERMÀT @fermatcommerce]

Is your tech stack ready for BFCM? 👀 Great offers are only half the battle. Your tech needs to handle traffic spikes & deliver flawless experiences during peak sales.

Join us + @GetOkendo on Aug 26th at 12PM ET for battle-tested BFCM strategies:
✅ Personalized experiences at scale
✅ Zero-party data for ad efficiency
✅ AI customer service that feels human

Can't attend live? Register anyway for the recording 👇

[Evan Lee @evanmklee]

Heyooo - stop scrolling and come hang with me and @AlexaKilroy on @ThumbstopLive . We talking about BFCM strat, Lex's @fermatcommerce origin story, and our a** morning routines 🤣

You know what to do ! https://t.co/omkKQiQ9rX

[Taylor Holiday @TaylorHoliday]

ABSOLUTE SMASH OR PASS?

I hand-selected some MONSTERS ads from @YETICoolers, @skullcandy, @KaiCenat, @icon, @Slate, and more...

Then I brought in your favorite CMO's @kristhejean and @couuor to TEAR THEM APART!

Thank you to our sponsors @fermatcommerce & @dataships.

[Beanstalk @beanstalkHQ]

@Ykhoushy Haaaaave you heard of @fermatcommerce

[Rabah Rahil @rabahrahil]

Pretty dope accommodations.

@fermatcommerce crushed the summer camp vibes. This is absolutely mega.

Now time to explore ze property.

[Alexa Kilroy @AlexaKilroy]

Camp FERMÀT offsite is in full swing. ☀️This place is insaaaaanely beautiful. And I gotta say…sleeping in a top bunk is pretty cozy.

[Aaron Orendorff @AaronOrendorff]

TODAY! Experimenation Live: 15+ DTC heavyweights …

- 5 minutes each
- No slides, all action
- One experiment strategy

https://t.co/AA9MA1XyUr

Here’s who will be leading you��↓

HexClad’s Dir. CRO, Phil Tran
Tommy John’s Talia Weisner
Simple Modern’s CMO @hoyle24
Obvi’s Co-founder @obviceo
Tushy’s H. of Growth @jerelblades
ALEX + ANI’s Dir. of Site Puja Patel
Caden Lane’s CFO Kristin Swarek
Ozlo Sleep’s @BryantGarvin
Love Wellness’ Dir. Erica Gray
Title Nine’s @JesseMontano
Mott and Bow’s Santiago Bolivar
Livingood Daily’s @lalasretention
@attentivehq’s Keri McGhee
@gorgiasio’s Emily Hooker
@triplewhale’s Mia Healy
@luckyorange’s @SchwanMccarthy
Hue’s Co-Founder @janvicshah
@motionapp_’s @evanmklee
@creativeos’s @chasemohseni
@fermatcommerce’s 🤓 this guy

Want to join us? Smash the link.

Can’t make it today? Smash the link anyway. We’ll send a replay.

[FERMÀT @fermatcommerce]

@rabahrahil Preach 👏

[FERMÀT @fermatcommerce]

@AlexaKilroy The quality vs quantity content debate can be put to rest now that Alexa has spoken😌

[FERMÀT @fermatcommerce]

@rishabhmjain How exciting!

[FERMÀT @fermatcommerce]

@rabahrahil THIS! 100% agree🤝

[FERMÀT @fermatcommerce]

@AlexaKilroy Liking, commenting, bookmarking this post!🙌

[FERMÀT @fermatcommerce]

@rishabhmjain @dmitry140 @perplexity_ai Giving out valuable insights for FREE! This episode is a must listen 🎧

[FERMÀT @fermatcommerce]

Check it out here: https://t.co/8G1q3uOnGj

[FERMÀT @fermatcommerce]

How De Soi cut customer acquisition costs by 31% with FERMÀT🚀

Instead of using standard product pages for their Haute Margarita launch, De Soi built a conversion-optimized experience with:

✅ Categorized grids that pushed bundles without limiting choice
✅ Mobile-first storytelling for social traffic
✅ Real-time A/B testing on pack sizes during peak launch traffic
✅ Campaign-specific CTAs aligned with launch messaging

Learn more about this customer case study in the link below!