fifthinfluence

We produce emotive & performance driven social media and digital campaigns & experiences for progressive brands, organizations, and issue advocacy groups.

[fifthinfluence @fifthinfluence]

Why a $250 bill? Why not $251? Think about it. #PoliticalSatire #Democracy @DemocracyDocket @OpenSecretsDC @BulwarkOnline

[fifthinfluence @fifthinfluence]

We agree w/ @nicoleweltman, head of social for @tacobell, that #socialmedia "measurement & listening have not evolved at the same pace as consumer consumption & #contentcreation" due to closed platform APIs such as TikTok and Twitch. https://t.co/y3L4ZOd9ZA #socialmediamarketing

[George Potts @GeorgePotts]

Warning from @tarynrosenkranz on use of generative #AI for #political #campaign #communications: "Interns are lifeblood of campaigns, but U can't just hand this over to intern who doesn't have context & expect them to use #ChatGPT successfully." #marketing #advertising #CTEast23

[George Potts @GeorgePotts]

What will define online #political campaigning in the 2024 #Presidential #election year? Getting @epolitics @laura_carolyn & @jmansour's perspective. #CTEast13 #DigitalMarketing #politics

[George Potts @GeorgePotts]

As I listen to @shanedaprile, @brentbucci, @wlong0827, & @meghanmcanespie at #CTEast23 talk about generative #AI for #political comms & #advertising, it is obvious to me that campaigns must employ a 24/7 rapid-response team to combat #disinformation at lightning speed. #CTEast23

[fifthinfluence @fifthinfluence]

Team members John & Sean were excited to shoot for The Hungry Jess Podcast & @post_industry. Jess interviewed Sidney of @specialtygroup in the Christian James restaurant’s wine room at Joinery Hotel. Learn about the podcast here: https://t.co/zSCquOIdR7 #podcast #contentcreation

[fifthinfluence @fifthinfluence]

Team members John & Sean were excited to shoot for The Hungry Jess Podcast & @post_industry. Jess interviewed Sidney of @specialtygroup in the Christian James restaurant’s wine room at Joinery Hotel. Learn about the podcast here: https://t.co/zSCquOIdR7 #podcast #contentcreation

[fifthinfluence @fifthinfluence]

Team members John & Sean were excited to shoot for The Hungry Jess Podcast & @post_industry. Jess interviewed Sidney of @specialtygroup in the Christian James restaurant’s wine room at Joinery Hotel. Learn about the podcast here: https://t.co/zSCquOIdR7 #podcast #contentcreation

[fifthinfluence @fifthinfluence]

Team members John & Sean were excited to shoot for The Hungry Jess Podcast & @post_industry. Jess interviewed Sidney of @specialtygroup in the Christian James restaurant’s wine room at Joinery Hotel. Learn about the podcast here: https://t.co/zSCquOIdR7 #podcast #contentcreation

[fifthinfluence @fifthinfluence]

Team members John & Sean were excited to shoot for The Hungry Jess Podcast & @post_industry. Jess interviewed Sidney of @specialtygroup in the Christian James restaurant’s wine room at Joinery Hotel. Learn about the podcast here: https://t.co/zSCquOILGF #podcast #contentcreation

[fifthinfluence @fifthinfluence]

We agree. Early investment in #Latino voters pays off. We achieved impressive results this year with a #GOTV campaign for the @LatinoCC_PGH in Western #Pennsylvania. https://t.co/CB0ADMvZaL #politicaladvertising #latinx #latinoamerica #digitaladvertising #digitalagency

[fifthinfluence @fifthinfluence]

According to @nielsen over 1/3 Americans stream their TV, yet @AdImpact_Pol reports 56% of #political campaign spend last cycle was on broadcast #TV & only 14% on #CTV. Mismatch and additionally troubling if you understand the targeting capabilities of #OTT. #ctinnovation22

[fifthinfluence @fifthinfluence]

According to @AdImpact_Pol $548M spent on #political #advertising in #Pennsylvania last cycle. Senate race alone between @JohnFetterman & @DrOz was $309M with #Republicans outspending #Democrats significantly. Demonstrates spend alone doesn't necessarily deliver. #ctinnovation22

[fifthinfluence @fifthinfluence]

From what we observed this cycle and hearing at #ctinnovation22 today, #OTT will be the dominant paid digital channel for the 2024 election cycle. Question: Will transparency on OTT exist though the next cycle? Coin toss in our opinion. #politics #advertising #digitaladvertising

[fifthinfluence @fifthinfluence]

The @katieharbath from Anchor Change was surprised at the lack of spending by #Republicans on #Facebook this cycle. While @jessethomastho from @BPIMedia noted it was still important for #GOTV on the Democratic side. #ctinnovation22 #politics #advertising #digitaladvertising

[fifthinfluence @fifthinfluence]

The @stevensonpj from @DNC believe campaigns need to have a professional specialized for each #socialmedia platform. This is exactly like how #advertising agencies now organize their social media teams, platform specialists and task forces by platform. #ctinnnovation22

[fifthinfluence @fifthinfluence]

The @ReidVineis from @MajStratGOP & @stevensonpj at the @DNC agree that down ballot candidates must invest in a #digitalagency due to the importance and complexity of #political campaigns today. The argument we've made since pre-Covid. #ctinnovation22 #politics #advertising

[fifthinfluence @fifthinfluence]

The @AmandaCarey1 felt the @GOPGovs ran a responsible, well structured, and effective texting campaign this past cycle. The @stevensonpj from @dnc noted that texting is really a tragedy of the commons because responsibility is so fragmented. #political #advertising #ctinnovation2

[fifthinfluence @fifthinfluence]

The @stevensonpj from @DNC talking about how they entrusted young professionals at the Committee to run with their #TikTok account. Nice! #ctinnovation22 #political #advertising #politics

[fifthinfluence @fifthinfluence]

The @redivineis from @MajStratGOP initiates conversation on how #political campaigns are NOT recognizing that majority of the electorate streams & does NOT watch linear #TV. #Democratic panelists feel they are funding #streaming to a greater degree. #ctinnovation22 #advertising