All the credits go to the authors:
Yuxuan Lu, Bingsheng Yao, Hansu Gu, Jing Huang, Jessie Wang, Laurence Li, Jiri Gesi, Qi He, Toby Jia-Jun Li and Dakuo Wang.
πͺ‘ How to measure CX: Customer Satisfaction Score (CSAT) β¬οΈ
New series of threads where I explain different metrics, their advantages and limitations, how to calculate them or how to mitigate their drawbacks. Ready for the first one?
π§΅ Finally, look at CSAT scores in a pattern rather than isolated scores. Look for trends, drill down into scores by touchpoint or customer journey stage to uncover deeper insights.