A self-professed lover of words (and smut), Miriam Margolyes is a queen when it comes to storytelling.
So I bring you Miriam’s Word of the Week - a weekly sharing of wonderful words I’d not heard before. Hope you enjoy! #copywriting#copywritersunite#WritingCommnunity#writers
#Copywritingtip:
Customers don't want to know about the specifications of a product.
They want to know why it will improve their life.
@WriteagainLtd looks at why feelings always trump features when it comes to writing effective copy https://t.co/KBYR1E72TP