Figured something out a few years ago. Will save you endless time, money and headache.
Only work with clients that are already doing SOMETHING.
They need to be moving in the right direction.
Too many people trying to help out companies that are moving full speed ahead towards the iceberg and there's nothing you could possibly do to help out anyway.
Only reason to take on a suicidal company is if you're OK with going full predator.
Not really my thing though.
To most people everything is a scam.
Saw a guy post proof he was making 2-4k a month selling pdfs without selling anything in the post itself.
Most comments were: Scam, I call BS, uhm actually I you don't make that much, it's revenue.
It's a low IQ activity. Stop it.