Felix

SEO Expert since 2007 and Product Manager.

[email protected]

[Quinn Nelson @SnazzyLabs]

Did you know that a whole computer (excluding trackpad/keyboard) only costs $150?

[Felix @flxwebs]

@dejanseo what user agent is the tool using? looks like it can't crawl some of the urls I am trying ( wondering if we accidentally blocked the use agent you are using )

[Felix @flxwebs]

@aminfseo @aminfseo This is awesome. Thanks! Just installed the extension!

Short feedback on the performance tab. It appears to show the performance metrics only for desktop? Would be interesting to see mobile as well.

[Felix @flxwebs]

Great article by @metehan777 Perplexity's 59 Ranking Patterns and Secret Browser Architecture Revealed (With Code) https://t.co/vQ5o5WNAgm

[Felix @flxwebs]

Google Is Winning on Every AI Front, by @Alber_RomGar https://t.co/VItKjtV8Hf

[Felix @flxwebs]

Big changes are underway for Google Search, the internet’s most popular product, and the web may never be the same https://t.co/d8sdYSM17f

[Felix @flxwebs]

https://t.co/7AZnje8Y2v

[Felix @flxwebs]

https://t.co/WckG37AcB8

[Felix @flxwebs]

This one's a good read from @iPullRank about Google's algo leak https://t.co/v51nHpje6h

[The World Travel Guy @aworldtravelguy]

@searchliaison @dannysullivan @JohnMu A few years ago I traveled to Peru and wrote the first guide for Huchuy Picchu, which was a newly opened hike at that time.

My blog post ranked #1 on Google for years, which makes sense, because I did the hike myself and other Peru websites just recycled what I wrote without going there.

Before HCU, people stealing my content like this weren't a big problem because Google had the sense to rank me over them (Bing still has me at #1).

After HCU, Google has dropped me down to #14 in the search results and I'm being outranked by lots of spammy commercial pages using MY photo of MY wife, while recycling MY words with AI.

This is one example of many. I try to be patient at first, but it's been 6 months.

At what point is Google liable for promoting stolen content like this while demoting me, the original author, without a fair explanation? How is this update helpful?

[Felix @flxwebs]

@mikefutia They'll down-rank Facebook's page in the future and no one will notice

[Felix @flxwebs]

https://t.co/XXM2Ls6b5I

[Felix @flxwebs]

https://t.co/lesZV4f01u

[Felix @flxwebs]

Rendering Queue: Google Needs 9X More Time To Crawl JS Than HTML https://t.co/dvpJQxTIqH

[Felix @flxwebs]

How Google Search and ranking works, according to Google's Pandu Nayak https://t.co/NLQEXbooT1

[Felix @flxwebs]

The SEO Playbook of Digital Goliaths | Detailed Q2 https://t.co/lZeI0D0Vdb via @viperchill

[Felix @flxwebs]

11 Author Page Examples that Brilliantly Demonstrate E-E-A-T https://t.co/9iDj9MnxnI

[Google SearchLiaison @searchliaison]

Last week, I gave a presentation about Google Search results not being perfect, how we update to improve those results, and how our guidance to creators needs to improve. In this thread, I’ll share my slides and commentary for those who weren’t able to attend my talk…

[Felix @flxwebs]

Travel SEO: 18 SEO tests that will skyrocket your organic sessions https://t.co/ffKSBUGiBQ

[Glen Allsopp 👾 @ViperChill]

Last week, for the fourth time this year, I analysed 10,000 search results where product review affiliates dominate rankings.

Google's latest updates caused the biggest shake-up I've ever recorded. I have lots of insights to share, but one site in particular stood out.

Reddit.

Reddit is now the most popular product review domain on the English-speaking internet, and it's not even close.

They ranked in the first ten results for 6,699 search terms (or, 66.9% of them).

To put that in perspective, that's almost double the number of results as second place (The New York Times, ranking in 3,680 search results) and the most dominant we have ever seen, by far.

I'll get into the terms we looked at later, but think of the typical 'best wireless keyboard', 'best budget laptop', 'best cordless drill', 'best moisturizer for sensitive skin', etc.

In January, Reddit ranked 235th by how many search results they appeared in. In July, they rose to 160th. Now in October, they're number one.

Quora also saw a massive jump, going from the 682nd most popular domain in July to the 10th most popular in October.

But hold on a second, because that's just part of the story.

Out of the 6,699 search results they were on the first page of, Reddit only picked up 17 number-one rankings

(For context, NYTimes picked up 955, Forbes 355, Good Housekeeping 361, etc).

Reddit is showing up a ton, but they rarely take the top spots. I analysed all 10,000 search results twice and even exported their rankings in Semrush to verify what I was seeing here.

Let's keep going. Here's eight more insights:

1. Forbes appeared in more search results than we've ever recorded and picked up 29% more first-place rankings. ⬆️

2. Amazon more than doubled their first-place rankings, from 95 in January to 195 in October. 🛍️

3. Condé Nast's Wired was present in 14.6% more search results than in July and 27% more than in January. ⬆️

4. There were more new domains ranking than we've ever seen. 2,947 domains from October's analysis (out of 8,866) didn't rank at all in July 📈

5. The top 100 domains in our analysis – ranked by how many search results they appeared in – took 7,304 first-place rankings. That’s 1.1% of the sites, with 73% of the first-place rankings. 📊

6. Just four of the top 100 domains overall can be defined as independent content sites. The rest are eCommerce sites, owned by public companies or owned by large media brands (such as Future, pictured). 💡

7. Forums are more present than I've ever seen (I tweeted about this recently) but are far from taking over. One automotive forum now ranks 96th which wasn't even in the top 500 domains overall before. ⌨️

8. Just 10 of the top 500 sites are on a domain registered for the first time in the past five years. The vast majority of top-ranking sites have been around for a very long time. ⏳

If you want more insights from the analysis, such as the top 20 ranking domains overall, please check out detailed .com/affiliate-serps/ - without the space - for the full breakdown.

(I've spent hundreds of hours on this and covered my methodology there in more detail).

Finally, I want to thank @CyrusShepard who looked into the results for me to "back up" that I've ran the numbers. He was not responsible for any data collection (so please don't debate him on insights) but checked the output for me because it was so surprising.

At Detailed we spent weeks of work on this at the start of the year so we can come back and make these kind of updates, so I really hope you found this interesting.

Thanks for reading!