Folk Research

People. Culture. Creativity. Soho based but we roam the globe.

[Folk Research @Folk_Research]

Thrilled to see JÖRĐ at the top of the @guardian's alternative milk leaderboard: https://t.co/q4HxPVXlw4

The Folk team had the pleasure of working on the brand's development since its early days, from product testing all the way to packaging design. Go JÖRĐ!

[Folk Research @Folk_Research]

Great to be featured in @ESOMAR's Research World!

Read on to find out more about how our insights on the Food Lover helped develop Lurpak's 'Where there are Cooks' campaign: https://t.co/H7NJxOt4Ng

[Folk Research @Folk_Research]

@Chloe_TheNest Thank you @Chloe_TheNest !

[Folk Research @Folk_Research]

@TweetMRS @AQRUK Thank you @TweetMRS!

[Folk Research @Folk_Research]

Thank you @AQRUK, what an honor! We'd like to give our thanks to the @Lurpak and @WiedenKennedy teams we had the pleasure of collaborating with on this project. Having the opportunity to contribute to such great work is always an absolute gift for us!

[Folk Research @Folk_Research]

Very proud to be part of such a fantastic lineup! Well done everyone 🙂

[Folk Research @Folk_Research]

WFH's got you tired of looking at the same old view? We’ve loved seeing fresh and interesting ideas pop up to help us brighten up our everyday.

Here's Window Swap, which allows you to look out windows all over the world without moving from your desk: https://t.co/c6jv5MjJo7

[Folk Research @Folk_Research]

How has Covid changed Gen-Z behaviours and how will these evolve in the long term? Interesting thoughts from @KianBakhtiari : https://t.co/7LkepDqJVT via @Campaignmag

[Folk Research @Folk_Research]

Great to see the launch of Arla’s new plant-based brand, Jörd. The team here at Folk was involved from NPD to packaging design – and what an interesting journey it was. Looking forward to seeing it rolled out in the UK!

#plantbased
#dairyalternative

[Folk Research @Folk_Research]

"Many things are still in flux, but some mindset changes have already happened."

Great to be featured as @researchlive's 'Read of the Day', where Peter discusses the reasons for not ditching qual in the current crisis: https://t.co/B4N7Zrso7c

[Folk Research @Folk_Research]

Very interesting to re-read this article in the current context. Understanding framing effects and contextual sensitivity is crucial when it comes to influencing behaviour, not only in healthcare, but in other industries too: https://t.co/j2qS2MOux6

Thank you @researchlive

[Folk Research @Folk_Research]

Where there are cooks, there is hope. Beautiful work by @WiedenKennedy for @ArlaGroup! Great being involved in the early stages of the project with the consumer insights and strategic development side of things. Check the ad out here: https://t.co/2nt9h3ibf1

[Folk Research @Folk_Research]

The relationship between Britain & fashion: “Partly as a result of the success of more-is-more retailers, in Britain we now purchase five times the amount of clothes we bought in the 1980s, and more clothes per person than in any other country in Europe”: https://t.co/hAuwtYYUh3

[Folk Research @Folk_Research]

What gets us to make up our mind and holds us back from changing it? Great little Tuesday afternoon listen: https://t.co/OPyp2c9xmY

[Folk Research @Folk_Research]

From Copenhagen with love. It's been a busy couple of weeks at Folk but we always take the time to enjoy the scenery. Next stop: Dusseldorf.

[Folk Research @Folk_Research]

What happens when someone wears a #VR headset for a week? @JakWilmot did just that and documented the effects. Very interesting: https://t.co/aB8Ten0ZrL

[Folk Research @Folk_Research]

Great start to the week - with a very interesting read on the importance of cross-cultural understanding in international research. Thank you @ImpactMRS

[Folk Research @Folk_Research]

We'd like to introduce the latest addition to our team, Charlie the chili plant. Charlie's doing really well and has even helped us create our own office hot sauce. Thank you Charlie!

[Folk Research @Folk_Research]

Very interesting read... AI gets a lot of bad publicity, and here’s one of the latest examples. Paired with natural language generators, the technology has the ability to efficiently create an infinite number of fake news stories. https://t.co/O41Bs4u8bA

[Folk Research @Folk_Research]

A few snaps from our Christmas party. This year, the Folk team thought it would be a great idea to spend some quality time shooting zombies AND each other in virtual reality. And it was.

Merry Christmas everyone!