Michael C. Foroobar

@UVA Cavalier @Google helping advertisers measure their ads. Beard comes and goes. Previously @uShip @Scoutmob.

[Ryan Petersen @typesfast]

After a lunch with great Flexport clients in Barcelona today I had 90 minutes free so I used the new Google Maps "Ask Maps” AI feature to “create a walking tour for the founder of Flexport.”

15 minutes later I was standing next to this full scale replica of the lead galley from the Holy League’s decisive victory over the Ottoman's at the battle of Lepanto in 1573.

[Michael C. Foroobar @foroobar]

@clairevo @0xgaut

[Michael C. Foroobar @foroobar]

@clairevo @0xgaut UPPAbaby Vista, Babyzen Yoyo, Doona, Veer Cruiser, Thule Chariot Double 🤯

[Michael C. Foroobar @foroobar]

@srewats @clairevo @thenanyu @elawless Can confirm! Great product leaders (designers or otherwise) know how to balance taste, which has a hard-to-capture-with-data impact over long term, with data on what actually leads to impact. Beauty is in the eye of the beholder. And people are weird, in a wonderful way!

[Tekedra N Mawakana @TechTekedra]

A new era for Waymo. We’ve raised $16B to accelerate our mission, valuing the company at $126B. This capital is an investment in a future where more cities get a safer, more reliable way to move. Let's go. 🚀 https://t.co/UPBroOeWcR

[Google Ads @GoogleAds]

🎬🚀 That’s a wrap on 2025! This year, we launched new AI innovations in Google Ads designed to help your marketing perform like never before. Didn’t catch them all? Here are your highlights.

Read more about this year's helpful solutions → https://t.co/anYr0oQGzr

[AdsLiaison @adsliaison]

🤝 Launching today: The Google Ads Data Manager API to simplify your first-party data strategy for Google Ads, Google Analytics, and DV360.

"Good AI requires good data," but managing multiple APIs for different platforms is a big headache. 👎

To solve this, our new API builds on our codeless Data Manager tool to provide a single, secure ingestion point for your data. 👍

- Better AI performance via stronger data signals, starting with audience lists and offline conversion events.
- Less overhead by consolidating integrations.
- Faster workflows for agencies and partners, speeding up time-to-value.

Available today, including from partners AdSwerve, Customerlabs, Data Hash, Fifty Five, Hightouch, Jellyfish, Lytics, Tealium, Treasure Data, Zapier, and others.

Read more ➡️ https://t.co/6uZ5cpb9Dk

[Dr. Jon Slotkin @slotkinjr]

I have a guest essay in @nytimes today about autonomous vehicle safety. I wrote it because I’m tired of seeing children die. Done right, we can eliminate car crashes as a leading cause of death in the United States

@Waymo recently released data covering nearly 100 million driverless miles. I spent weeks analyzing it because the results seemed too good to be true. 91% fewer serious-injury crashes. 92% less pedestrians hit. 96% fewer injury crashes at intersections. The list goes on.

39,000 Americans died in crashes last year. More than homicide, plane crashes, and natural disasters combined. The #2 killer of children and young adults. The #1 cause of spinal cord injury. We’ve accepted this as the price of mobility.

We don’t have to.

In medicine, when a treatment shows this level of benefit, we stop the trial early. Continuing to give patients the placebo becomes unethical. When an intervention works this clearly, you change what you do.

In driving, we’re all the control group.

Cities like DC and Boston are blocking deployment. And cities are not the only forces mobilizing to slow this progress.

It’s time we stop treating this like a tech moonshot and start treating it like a public health intervention that will save lives.

Link to article below.

👀 this video of Waymo cars evading crashes with people and vehicles. I especially note the ones that require it having a 360° view.

My sincere thanks to Alex Ellerbeck and @acsifferlin for their wisdom and sure hand in editing this piece.

[Hamel Husain @HamelHusain]

The Gemini 3 commercial in this podcast is next level. It’s elite level product placement that I haven’t seen before

Respect 🫡

[Marc Benioff @Benioff]

Holy shit. I’ve used ChatGPT every day for 3 years. Just spent 2 hours on Gemini 3. I’m not going back. The leap is insane — reasoning, speed, images, video… everything is sharper and faster. It feels like the world just changed, again. ❤️ 🤖 https://t.co/HruXhc16Mq

[Steven Johnson @stevenbjohnson]

Super interesting post from @karpathy. I wanted to dive deeper, so I created a @NotebookLM notebook based on this tweet, and then did a Deep Research run in-app to gather related sources. Then generated one of our new slide decks to explore further. Instant knowledge base.

[YIMBYLAND @YIMBYLAND]

This is miracle-level technology.

[Nick Fox @thefox]

Awesome to see so much excitement for the new Google Finance! We’re continuing to expand access in the U.S… But :) we've heard some of you want to take it for a spin NOW!! We’ve added an opt in via Search Labs so you can skip the line → 📈 https://t.co/I7QbjRG70B 📈

[Sundar Pichai @sundarpichai]

So many of you are loving turning your photos into short videos in the @Geminiapp and the Gemini API. Next up, we’ll be rolling this feature out to @YouTube Shorts and @GooglePhotos. And soon, Remix your Google Photos into comics, sketches + 3D animations.

[Michael C. Foroobar @foroobar]

@eric_seufert Let's do it. @tagoo

[Guy Berger @EconBerger]

This is adorable.

[Michael C. Foroobar @foroobar]

Tune in live tomorrow! Bring the questions!!

[AdsLiaison @adsliaison]

Just got my #GML2025 badge & a bit of a behind the scenes look at what's ahead tomorrow -- 9am PT/12pm ET!

Be sure to register for the livestream if you haven't yet and stick around after the keynote. . .

REGISTER⏩ https://t.co/045F7zGpl0

[Marques Brownlee @MKBHD]

Google's new AI "Try On" feature

[Google Ads @GoogleAds]

First-party data doesn’t have to be hard to activate in Google Ads!

That’s why we're excited to announce the launch of Google tag gateway for advertisers to improve your campaign measurement with:

🏃 Faster data delivery
✅ Improved conversion tracking
💡 Deeper campaign insights

Advertisers who configured Google tag gateway for advertisers saw an 11% uplift in signals. Available for GA soon - read the full announcement here https://t.co/exaOzj3LR4 and learn more about what’s new at GML 2025 https://t.co/90C2eJMwA3.

[Michael C. Foroobar @foroobar]

*Yes, and* the savviest brand marketers understand unit economics, hurdle rates, etc and bring an ROI mindset to how they measure and optimize even if the time horizons are longer

[Olivia Kory @oliviaakory]

On what marketers get wrong about finance:

“Performance marketing is way closer to finance than brand marketing. In many cases, marketers drive the business model in such a meaningful way… they don’t realize that they are responsible for all the drivers (AOV, CAC, etc) that a banker is going to use to build a financial model.

I love this. Well said @drewfallon12 @MehtabKarta. And good q @codyplof