Iain Forrest

B2B lead generation and performance marketing. #b2b #digitalmarketing #seo #ppc #digitalstrategy

[Sapere Software @sapere_software]

A study by management consultants McKinsey found that the #pandemic has accelerated businesses’ #digital transformation plans, making, on average, seven years of progress in a few months. Is a digital transformation part of your strategy? https://t.co/Lx77XExV5t

[Anton Spisak @AntonSpisak]

Having now taken a few days to digest the detail of the UK-EU agreement, here's a couple of observations from me on the deal, what it means, how we got here, & where it might take future UK-EU relations.

(A long thread)

[Iain Forrest @forrestdigital]

@itsdansmith @tentspitch Seems like it's services more than search

[Iain Forrest @forrestdigital]

@itsdansmith @tentspitch Me neither ... search in https://t.co/bUeVrh5Ofa seems OK though

[Iain Forrest @forrestdigital]

@scottgoodacre @itsdansmith Bah, humbug

[Iain Forrest @forrestdigital]

How B2B buying has evolved over lockdown - ​ https://t.co/PPJ9bjjVa5 via @raconteur

[Iain Forrest @forrestdigital]

@AlinaCincan @oliviaannemaria @raconteur @thetimes @oliviaannamaria would love to speak if you're still looking for someone

[chris_norton @chris_norton]

**PR JOB** If anyone is looking for a PR & Comms job and can work in the Lancaster area, drop me a DM as my friend has a great comms role available. Thanks #prjobs

[Iain Forrest @forrestdigital]

@BazeleyKenton North East is top of the R charts it seems but maybe not a surprise if virus reached us later https://t.co/rLJOJnohsI

[Iain Forrest @forrestdigital]

@Jeni_Smith_ I benefited from introduction to Myers-Briggs early in my career and this type of insight about myself and others has been v useful to me.

[Iain Forrest @forrestdigital]

@Jeni_Smith_ a. Yes b. High!

[ian bremmer @ianbremmer]

What an ad. #SocialDistancing

[Iain Forrest @forrestdigital]

@itsdansmith Here you go Dan https://t.co/9R3O6YlEnj ... sorry about the paywall ...

[Iain Forrest @forrestdigital]

@MartinSLewis Thanks for your work, I read the guidance as the gov will pay 80% of wage costs for furloughed workers i.e. company still pays 20%. Can you clarify from your sources @MartinSLewis please?

[Scott Galloway @profgalloway]

This is great — via @RobinD100
https://t.co/bmnakzOFD0

[Iain Forrest @forrestdigital]

@utb_smith The bit about reducing the rate of new infections - 15% to 5% in his example - and the reduction in cases this would lead to is the compelling bit. We should all be staying at home now, not so much to avoid getting sick ourselves, but to break the chain of transmission.

[Iain Forrest @forrestdigital]

@utb_smith Agreed. If you can’t bear all the maths in this video, then just go to the last 90 seconds to see why. https://t.co/Xlk3qMMUtb ... reducing the transmission rate a relatively small amount can reduce the number of cases by millions.

[Nathaniel Stinnett @NCStinn]

Scientists: you should wash your hands because of Coronavirus.

People: I'm gonna stop flying, hoard masks, work from home & totally rearrange my life.

Also Scientists: the #ClimateCrisis will kill millions - we must use clean power & change how we get to work.

People: No way.

[Iain Forrest @forrestdigital]

@DurUniEarthSci @NERCscience @durham_uni @vmsg_uk @meteoritenat @SedgwickClub magma mush!