Marcus Exall

Angel investor, entrepreneur and adviser | Helping founders navigate the early stages | Tweets that help avoid common mistakes and improve chances of success

[Marcus Exall @foundersuccess]

Does the fundraising process feel one-sided to you?

Great investors actually expect you to ask hard questions.

These ones should be at the top of your list 🧵:

[Marcus Exall @foundersuccess]

'Fail Fast' isn't a free pass for recklessness.

It's not about bypassing plans, strategies, or feedback.

It's about learning quickly, not cutting corners.

[Marcus Exall @foundersuccess]

That's a wrap.

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[Marcus Exall @foundersuccess]

One of the biggest lessons you need to learn as a founder….

If you don’t have tight control of your company finances, you are just an employee in your own company.

[Marcus Exall @foundersuccess]

There’s never been a better time to take control.

P.S. I learned this the hard way!

[Marcus Exall @foundersuccess]

VC backed startups are like rockets.

Resource intensive, highly engineered, highly likely to explode.

But they can get you to the moon if things go well.

Most founders would be happier building go-karts.

Cheaper, great fun in the corners, and still nippy.

[Marcus Exall @foundersuccess]

It’s so easy to waste money, or even kill your cash flow with marketing spend that seems like it is contributing but isn’t.

Data is power.

[Marcus Exall @foundersuccess]

Paid performance marketing can be a BIG area of spend for many startups.

But how do you know if you are getting value for money?

If you have a paid performance marketing agency or freelancer for your startup, here are some good questions to ask them: 👇

[Marcus Exall @foundersuccess]

- Can you provide detailed breakdowns of ad spend and performance by channel and campaign (and even keyword)?

- Why: There’s devil in the detail. It could be that all your sales are delivered brand paid search ads and the rest of the campaigns are a disaster. Dive deeper.