FourthCanvas

Creating compelling brand experiences for ambitious brands who know that good is not enough.

[FourthCanvas @FourthCanvas]

We approached The Stack Group with a clear challenge: to build a parent identity that holds both legacy and future ambition.

We aligned narrative, positioning, and design into one cohesive identity system. One that could move beyond Paystack’s story into a broader institutional role.

[FourthCanvas @FourthCanvas]

What happens when one of Africa’s most consequential companies outgrows its own story?

With Orange by Marmalade as strategy partners, we helped shape @TheStackGroupHQ; a parent identity that sits above Paystack and a family of technology ventures.

[Adésóyè @victorfatanmi]

Hosting a Twitter Space by 4pm 🕓

Bring your questions about the @fourthcanvas Code of Care, and any other questions about leadership and corporate culture.

Gbewá.

[FourthCanvas @FourthCanvas]

Good branding shows up in the physical world.

Every banner, printout, and piece of merch at @themomentconf ’26 was part of the same visual identity, designed with the same intention, end to end.

If you saw one piece, it felt complete. If you saw everything together, it felt like it all belonged to the same moment.

[Adésóyè @victorfatanmi]

Thoroughly enjoyed this conversation with Daniel. The questions made me reflect further on the formative factors of my childhood and how it has shaped some of my perspectives on culture and leadership.

Don't bookmark this one. You surely want to read it right away.

[Daniel Adeyemi @DanielTAdeyemi]

Your team is in the jacuzzi at the offsite your company paid for. They're talking about how bad management is.

Perks aren't the problem. They just land on whatever foundation is already there.

@FourthCanvas CEO @victorfatanmi talks about what it takes to builds great work culture

[Adésóyè @victorfatanmi]

@FourthCanvas It's now public: https://t.co/8mOz7OKyNg

[Adésóyè @victorfatanmi]

Every organization has those core values. Many times, they hang boldly on the walls but mean nothing to the people.

We wanted more. And over the years, we’ve committed so much to ensuring our values translate to everyday reality.

10 years in the making.
77 specific behaviours.
3 core values.
1 Code of care.

We’re releasing the Code of Care, which is the internal guide behind the culture at FourthCanvas. We created this document for our team members, but then we thought, “what if we made it public?”

There you go.

Hopefully, this becomes a reference material, or at least an inspiration for you, as you live and do your work with Care, and lead your organization with the same level of intention.

Get the code: https://t.co/3vd1ufKOFs

[Rebrand @rebrandgallery]

The Stack Group Visual Identity by @FourthCanvas 📡

[Bryanbenibo @bryanbenibo]

Once @victorfatanmi and @FourthCanvas share this document, I can see myself walking into any company with my own culture playbook in hand, not just fitting in, but helping shape how we work.

[Lagos Meet @LagosMeet]

@FourthCanvas, led by Victor Fatanmi, shaped The Stack Group’s 2025 rebrand—building a unified identity that extends beyond Paystack’s legacy. The system balances trust, scale, and ambition, positioning the group for Africa’s next wave of fintech growth.

[Adésóyè @victorfatanmi]

We broke down our 3 core values at @FourthCanvas to specific examples of everyday behaviour. We ended up with 77 of them. The goal was to ensure they were not only inspiring, but as practical as it gets.

Now we're considering to make the document public. Who would want this?

[FourthCanvas @FourthCanvas]

Read more: https://t.co/71dTx8ktUx

[FourthCanvas @FourthCanvas]

We approached The Stack Group with a clear challenge: to build a parent identity that holds both legacy and future ambition.

We aligned narrative, positioning, and design into one cohesive identity system. One that could move beyond Paystack’s story into a broader institutional role.

[FourthCanvas @FourthCanvas]

What happens when one of Africa’s most consequential companies outgrows its own story?

With Orange by Marmalade as strategy partners, we helped shape @TheStackGroupHQ; a parent identity that sits above Paystack and a family of technology ventures.

[Adésóyè @victorfatanmi]

Something's coming 🎬

[Adésóyè @victorfatanmi]

We’re looking for someone who knows that good is not enough, and never stops digging till something enduring reveals itself.

@FourthCanvas is hiring a Brand Strategist.

Apply here: https://t.co/JKiZJ3gkbd

[FourthCanvas @FourthCanvas]

We’ve spent a decade helping brands find their voice.

Now, there’s an opportunity to find your voice in the work of uncovering it for others.

FourthCanvas is hiring a Brand Strategist.
Work mode: Hybrid

Apply here 👇🏽
https://t.co/6yKA0VWb6B

[Akóredé || Omoàjàyí @kore_ajayi]

How we showed The Stack Group as both the foundation and elevation… using Layers and Levels

Some behind the scenes

Credit: @FourthCanvas
Motion: @Tunbxsun @HeyTesian

[LEYE @leyeConnect]

With this kind of work, you should change name to eight canvas 😂👏🔥

[Ogbeni Adeyemi @OgbeniAdeyemi]

@FourthCanvas @Fortunekonnect @paystack stacking of layers for paystack!

[Adésóyè @victorfatanmi]

▪️@FourthCanvas was born out of curiosity.

One late afternoon in 2013, two friends, soon to become co-founders, were walking down a busy street just off the campus of FUTA in Akure. The clutter of signage around them — barbing salons, cyber cafés, stationery shops, a mama put joint — caught their attention. “Busy, complicated and unappealing,” they thought. They wondered how much more these businesses could achieve if they simply looked a little better.

Online, they found teams in Europe helping businesses grow through craft, clarity, and presentation. But around them, no one seemed to be building a team focused on that kind of work. Media houses, advertising agencies, and PR firms were already well known, but while they eventually found a few others trying to build in that direction, ‘design agency’ still mostly meant interior design.

Much has changed since 2015, when FourthCanvas was formally established. Our team has continued to grow in the quality of talent and leadership. We have continued to mature in our understanding of what it takes to build great brands and the role we play in supporting visionary leaders on the path to that. Across the continent, creative quality has risen; brand design teams are emerging. Yet one question remains open: what would a truly world-class brand design agency look like from Africa, for Africa?

What would the highest possible standard mean for the continent’s most consequential businesses and their ambitions? What would it mean for our economies, if more brands were strategically clear, decisive, and compelling? What would it mean for the people who work with us at that level? What would it mean for the people we work for?

That’s the question we exist to answer — to find out, and to show what’s possible. From here.

[Elon Musk @elonmusk]

Major upgrade to 𝕏 advertising