Francesca Lawson | Impactful Words

Copy for big ideas, without the big words. Freelance copywriter, social media manager, and co-creator of @PayGapApp. Portfolio and bookings ⬇️ (she/her)

[Francesca Lawson | Impactful Words @franwritescopy]

Shiny new brand seeks shiny new clients ✨

- Doing good things but not sure how to talk about them?
- Too busy changing the world to update your website?
- Need others to care about your mission as much as you do?

Book me for copywriting that's just as impactful as your work 👊

[Francesca Lawson | Impactful Words @franwritescopy]

And to have a chat about how I can help you make an impact on your audience and the world: https://t.co/RZTzQVxupt

[Francesca Lawson | Impactful Words @franwritescopy]

Shiny new brand seeks shiny new clients ✨

- Doing good things but not sure how to talk about them?
- Too busy changing the world to update your website?
- Need others to care about your mission as much as you do?

Book me for copywriting that's just as impactful as your work 👊

[Francesca Lawson | Impactful Words @franwritescopy]

Examples of my past work are on my (old — shiny new one in the works!) website: https://t.co/0iEiRMiXXW

[Francesca Lawson | Impactful Words @franwritescopy]

@sonyabarlowuk @pensionbee Yes! https://t.co/4AI6OUxMVa

[Francesca Lawson | Impactful Words @franwritescopy]

@SarahCatCopy Any pearls of wisdom, @allcopymel ?

[Francesca Lawson | Impactful Words @franwritescopy]

@contentbyemob @TheGrammarMamma Yes! Enjoy it while you can! I'm going to spend mine doing a bit of charity shopping — spotted a gorgeous dress while walking past last week and I've been meaning to go back for it since 💃

[Francesca Lawson | Impactful Words @franwritescopy]

@contentbyemob Something atmospheric and mostly instrumental works for me! Big fan of the Cinematic Orchestra, and I recently got introduced to MONO: https://t.co/RSq7BqI1FO

#ContentClubUK

[Francesca Lawson | Impactful Words @franwritescopy]

@InkGardener @lenkeenan @contentbyemob Oooh thank you for the suggestion — will check it out! #ContentClubUK

[Francesca Lawson | Impactful Words @franwritescopy]

@TheGrammarMamma @contentbyemob Yes! And it always feels like a little treat to have a nice coffee (that I don't have to make), which tends to put me in a good mood and nourish ye olde brain 😄

[Francesca Lawson | Impactful Words @franwritescopy]

@lenkeenan @contentbyemob Absolutely! You get to be a background character in someone else's day, and hearing how people talk/what they're talking about can spark off new ways of thinking about things sometimes! #ContentClubUK

[Francesca Lawson | Impactful Words @franwritescopy]

@contentbyemob A2: I usually peak at the start of the day and later on in the afternoon — absolutely nothing gets done two hours either side of lunch. I'm distracted by either dreaming of something tasty, or the satisfaction of having eaten something tasty. #ContentClubUK

[Francesca Lawson | Impactful Words @franwritescopy]

@contentbyemob A1: I try not to force it. Even just a little walk out or pausing to get a coffee can be enough to reset my focus and make the words flow a bit more freely again. #ContentClubUK

[Francesca Lawson | Impactful Words @franwritescopy]

@contentbyemob Hello content friends! I'm Francesca, I'm writing social copy from my dining table in Manchester today, and who doesn't love a Twix #ContentClubUK

[Francesca Lawson | Impactful Words @franwritescopy]

@ettiebk @procopywriters I’m going!

[Francesca Lawson | Impactful Words @franwritescopy]

@christina_p A3: Nope. I've been avoiding it for fear of 'feeding the beast', but I have wondered if it could be useful when I'm editing and find myself looking for synonyms that begin with a specific letter and have a specific number of syllables. #ContentClubUK

[Francesca Lawson | Impactful Words @franwritescopy]

@christina_p A2: My ideal client has an impactful mission and lives by their values. Those that go beyond the generic 'we're innovative' BS, and actually tackle the world's big problems. Bonus points if they're lovely people, they pay on time, and they give useful feedback. #ContentClubUK

[Francesca Lawson | Impactful Words @franwritescopy]

@christina_p A1: Not enough 🫣 I bang on about consistency and planning strategically to clients, but I'm not the best at taking my own advice! #ContentClubUK

[Francesca Lawson | Impactful Words @franwritescopy]

@christina_p Good morning #ContentClubUK! I'm pretty excited for a few days in London for the @ProCopywriters summer social, and singing a Barbara Streisand solo at my local Pride next month 💃

[Francesca Lawson | Impactful Words @franwritescopy]

@allcopymel @procopywriters Yes of course! Reckon I’ll arrive in London around lunchtime but we can chat closer to the time to make proper plans!