Mark Frazer

Dir. of Comms for @ChiefRabbi. Man Utd Fan. Jew. Zionist. Husband. Father. Not necessarily in that order. Purveyor of 'Dad Humour'. Views my own.

[Naftali Bennett נפתלי בנט @naftalibennett]

כך נתקן את ההסברה הישראלית.

כולם דיברו היום על האסון ההסברתי שחולל שר כושל שמכר את בטחון ישראל בשביל לייקים בטיקטוק.

והם צודקים. קואליציית נתניהו-בן גביר-דרעי החלישה את מעמדה הבינלאומי של ישראל לשפל חסר תקדי��, שמסכן את חיילי צה"ל בחו"ל ונותן נשק בידי אויבינו האנטישמים בעולם.

אבל לגנות זה לא מספיק.
במקום לדבר רק על מה לא, הגיע הזמן לדבר על מה כן.

ככה נתקן את ההסברה הישראלית כשנחזור לנהל את ישראל:

1. נקים רשות הסברה לאומית עוצמתית:
הרשות תקבע את אסטרטגיית המסרים של ישראל, תתאם בין הגופים, ותוודא שהתגובה הישראלית מהירה, אחידה ומקצועית. תהיה לה תקציב עצמאי, מנהל מקצועי, וסמכויות משלה.

בממשלה שלי מטה ההסברה פעל בצורה מעולה. העמדתי בראש את אחד האנשים המוכשרים בישראל, אלעד טנא, ממקימי התאגיד, לשעבר עורך מקור ראשון, וכיום עורך ראשי של קבוצת ידיעות. המטה היה זריז, רזה, מתו��כם.
לצערי בממשלה הנוכחית הכל פורק.

2. הטובים להסברה.
ההסברה הישראלית תנוהל על ידי אנשי מקצוע, לא מינויים פוליטיים.
נגייס מומחים בתקשורת בינלאומית, רשתות חברתיות, מחקר דעת קהל, ניהול משברים, קריאייטיב, דאטה וטכנולוגיה. נקים מאגר של דוברים ודוברות בשפות מרכזיות שיופיעו בתקשורת העולמית, בפודקאסטים, באוניברסיטאות וברשתות החברתיות.
ניזום נוכחות - בכל שפה, בכל זירה, בכל שעה.

3. נקים חמ״ל תודעה וטכנולוגיה.
מכונות השקר שפועלות נגד ישראל מנהלות קמפיין חכם, מתוחכם ומתוזמן.
נפעיל חמ״ל מתקדם שינטר את השיח בזמן אמת, יזהה דיסאינפורמציה לפני שהיא מתקבעת, ויפיץ תוכן חד, מדויק ומהיר.

4. נחבר את כל הכוחות למאמץ לאומי אחד.
יש היום המון מאמצי הסברה פרטיים מע��לים שפועלים מתוך שליחות ברחבי העולם, אבל הם פועלים לבד. נחבר אותם למערכה מתואמת, אגרוף אחד למען ישראל.

5. נבנה ברית בינלאומית נגד דיסאינפורמציה ורעל.

ישראל ל�� לבד. יש עוד מדינות דמוקרטיות שמתמודדות עם מתקפות דיסאינפורמציה ועם ניסיונות השפעה של גורמים זרים. נפעל יחד בכלים טכנולוגיים, משפטיים ותקשורתיים כדי להילחם במכונות השקר שמרעילות צעירים ברחבי העולם.

בקרוב נחזור לנהל את המדינה.
נתקן את כל מה שהם הרסו ונחזק את ישראל.
בקרוב יבואו ימים טובים 🇮🇱

[Manchester United @ManUtd]

Today, Manchester United commemorates Holocaust Memorial Day.

Together with @ManUnitedJSC, we pledge to listen, learn and carry the legacies forward of the millions of innocent lives that were taken under persecution.

🕯️💜

[Mark Frazer @FrazerMark]

הסוף

[The Telegraph @Telegraph]

🔴 Sir Ephraim Mirvis warns it reduces ‘humanity’s gravest crime to political insult’

Find out more 👇
https://t.co/AB8bvpFkhO

[Manchester United @ManUtd]

We proudly co-hosted Old Trafford’s first Chanukah celebration earlier this week, a special evening of faith, food and talks to mark the Jewish festival of lights 🕎

🤝 @ManUnitedJSC

[Manchester United @ManUtd]

The festival of Chanukah would usually be a moment of celebration and light for our Jewish fans and their communities around the world.

After today’s appalling terrorist attack in Sydney, it has become a far more sombre occasion.

Our thoughts are with those immediately affected in Sydney. We stand with them, as we do with the Jewish community in Manchester, following the events at Heaton Park Synagogue earlier this year, and those around the world who are marking Chanukah.

[no context the west wing @LemonLymancom]

On Martin Sheen's 85th birthday, let's appreciate his top 10 masterclass performances in this thread:

1. "A Proportional Response"

[The Jewish Chronicle @JewishChron]

‘I feel more safe in Israel than anywhere else in the world’: Chief Rabbi speaks from Herzliya

https://t.co/z2upZpYpOj

[Boreham Wood FC @BOREHAM_WOODFC]

🎶 Don’t you know? Pump it up…

THE WOOD ARE GOING UP!!! ⏫

#WeAreTheWood

[Chief Rabbi Sir Ephraim Mirvis @chiefrabbi]

It’s hard to believe, as we prepare to usher in another Pesach – our festival of redemption from captivity – that there are still 59 hostages, including 24 who are still alive.

We know from former hostages that, in all likelihood, those 24 people are suffering in the most horrific conditions. Shackled, beaten, starved and abused.

At our seder tables this year, as we utter the famous words - “this year we are slaves, next year, may we be free” – let us keep each one of them at the forefront of our minds.

Elkana Bohbot, Matan Angrest, Edan Alexander, Avinatan Or, Yosef-Haim Ohana, Alon Ohel, Evyatar David, Guy Gilboa-Dalal, Bipin Joshi, Rom Braslavski, Ziv Berman, Gali Berman, Omri Miran, Eitan Mor, Segev Kalfon, Nimrod Cohen, Maxim Herkin, Eitan Horn, Matan Zangauker, Bar Kupershtein, David Cunio, Ariel Cunio, Tamir Nimrodi, Pinta Nattapong.

Print out their pictures. Read out their names. Hold them close. BRING THEM HOME. 🎗️

[Mark Frazer @FrazerMark]

Not for the first time, @matthewsyed cuts perfectly through the unutterable slop that passes for political commentary these days, with a moral clarity & common sense approach which is sorely needed now more than ever. Please give this a read.

[Matthew Syed @matthewsyed]

The child rape scandal is beyond horrific. People who looked the other way must face justice. But it’s risible for ⁦@elonmusk⁩ to call Tommy Robinson a “political prisoner”. This kind of misinformation is dangerous and does nothing to help victims

https://t.co/0nb12szRne

[Chief Rabbi Sir Ephraim Mirvis @chiefrabbi]

As MPs prepare to vote on whether to legalise “Assisted Dying”, I have today written to all Members of Parliament to set out my concerns. This is what I said:

As a Rabbi, I have often been entrusted with the task of offering some measure of comfort to patients and their loved ones in the final moments of their lives. Yet, invariably, I find that I am the one who leaves feeling deeply inspired. In those moving moments, when every act and every word is so precious, I have encountered some of the most extraordinary examples of grace and dignity.

The pursuit of that dignity is of course a familiar theme in the campaign for “Assisted Dying,” which, as you know, now finds its expression in the Terminally Ill Adults Private Member’s Bill, which receives its second reading this Friday. Though I do not believe that the latter should be considered a suitable route to the former, I would like to acknowledge at the outset that the quest to bring peace to those who are suffering unimaginable pain is a noble one, undoubtedly rooted in compassion and empathy. Though I fundamentally differ with the proponents of this Bill, I have nothing but respect for the deep humanity which has clearly motivated them.

In our daily prayers, Jews declare our belief that the soul given to us by God is pure, that He instils it within us, and that eventually He will take it from us at the right time. We believe that life is a sacred gift bestowed upon us by God, and that it should always be treasured as such. Yet, I readily acknowledge Lord Falconer’s recent assertion that a minority religious perspective should not be imposed on others. In my view, this is an issue which transcends the concerns of faith communities. It presents a fundamental moral challenge to our society which I believe should trouble people of all faiths and none.

Whilst of course, I would not presume to dictate to a person suffering unbearable pain at the end of their life, ahead of the Parliamentary debate about a Bill which could be among the most consequential of our time, I feel a moral obligation to express deep concerns about its implications.

The granting of a right to end one’s own life, would simultaneously impose a new and immeasurable pressure upon terminal patients, who are already extremely vulnerable. Placing before a person the ultimate choice between life and death calls for a decision which simply cannot be protected against all manner of external influences, regardless of the proposed safeguards.

Data from the state of Oregon in the United States, which is often vaunted as a paragon of how assisted dying can work well, consistently shows that nearly half of terminally ill patients who have opted to end their life, cite the encumbrance upon their friends and family as one of their reasons. The emotional or practical strain that we place on those around us would never be considered a factor in determining the value of our lives in any other context and we must not allow it to be so in the case of a terminal patient.

In Belgium and the Netherlands, where assisted dying has been legal for some time, it did not take long for “mental anguish” to become considered a legal and legitimate cause for assisted dying. Soon after that, it became legal to end the lives of children who are too young to fully comprehend what is happening to them. It is hard to hear that and not to conclude that the line between dying and killing is becoming blurred. I know how much has been invested in attempts to build protections into the Bill against this ‘slippery slope’. But developments in other countries show that once the law itself concedes that actively taking a person’s life is justifiable, we cross a moral Rubicon, beyond which new red lines can be easily erased and redrawn multiple times.

The “medicalisation” of death, in which assisted dying becomes just another treatment option available to a patient, represents a major paradigm shift in the values that underpin our society. The purpose of Medicine is, and has always been, to heal and ease pain – never to end life. The effect of this Bill would be to alter the ethical landscape in which doctors work forever, even for those who might choose to opt out. It is surely not inconceivable that, in the course of time, financial and capacity constraints within the health system could become relevant considerations, thus turning life into a commodity like any other.

The burden that this Bill would place on our most vulnerable patients, on their families and on medical staff, as well as the profound effect on the conscience of those left behind, is surely too high a price to pay. The devastating evidence from other countries is clear: when we numb, or remove altogether, our reverence for the precious gift of life itself, we withdraw from a moral standard to which we will never return.

Dame Cicely Saunders wisely said, “You don’t have to kill the patient in order to kill the pain”. Indeed, I am told that in most instances, it would be possible to remove end-of-life suffering with high-quality palliative care but currently, according to a recent report, around 100,000 people in the UK die each year without receiving the end-of-life care that they need. Surely, a campaign for universal access to the best possible palliative care should be the way forward.

Over the years, I have heard countless heart-rending stories of those desperate to take control of the end of their lives and to end their suffering by ending their lives. No decent person could fail to be moved by their experiences. Yet, my appeal to you is on behalf of those whose stories will never be heard – those who would never let it be known, that if not for the emotional or financial burden they felt they had become, they might just choose life.

[Chief Rabbi Sir Ephraim Mirvis @chiefrabbi]

“There is a time to mourn and a time to dance.” (Kohelet 3:4)

Ahead of the festivals of Shemini Atzeret and Simchat Torah, Jews around the world are asking each other the same question: How can we celebrate? How can we sing and dance with our Torah scrolls when, during the course of this very festival last year, our hearts were shattered by news of the unspeakable atrocities perpetrated in Israel? How can we feel joy when the burden of grief, the plight of the hostages and the horrors of war still weigh so heavily upon us?

There is no easy answer to this question, but this much is certain: We will.

We will celebrate, we will sing, and we will dance. Because that is who the Jewish people are and that is what we have always done. Throughout history, despite the suffering of slavery, exile, expulsions, pogroms and the Shoah, we have found a way to celebrate. Not in denial of our deep pain, but in defiance of despair.

This Simchat Torah we will dance precisely because Torah brings light where there is darkness and through it, we declare the sanctity of life, hope, and the relentless pursuit of peace for all those who dream of it.

We may do so with pain in our hearts and tears in our eyes, but we will dance again.

Chag Sameach!

[Mark Frazer @FrazerMark]

Are people really buying this?? Israel has just achieved the most targeted & incisive major attack on a terrorist org ever conceived. How much more targeted could they have been? Putting explosives in the actual Hezbollah ID cards??

[Saul Staniforth @SaulStaniforth]

Lebanons ambassador to the UK: "I think Israel managed to reach a new ethical low, committing another war crime. This simultaneous and indiscriminate targeting of civilians... amounts to a war crime"

[Mark Frazer @FrazerMark]

@markmleach I can’t begin to tell you how much joy this photo is bringing me.

[Chief Rabbi Sir Ephraim Mirvis @chiefrabbi]

Gareth Southgate’s greatest achievement was not on the pitch, but in the standard that he has set for how a role-model and representative of our country should conduct themselves.

In a job which has subjected him to a degree of national scrutiny and criticism that most people will never appreciate, he has been a real mensch, remaining dignified, respectful and considerate throughout.

His legacy will be a generation of young people who have learned from him that leadership is primarily about decency, integrity and bringing honour to others. That is worth more to our country than any trophy. The crown of a good name supersedes all. Thank you, Gareth.

[Michael Elgort @just_whatever]

How an egregious lie is born and then spread like a wildfire on @X in 4 steps and with screenshots of all accounts who jumped on this lie to deliberately spread it and make viral. I am talking about “Lancet has published an article proving there are more than 186,000 death in Gaza as a conservative esitmate”. Anyone who spreads a lie like that is a dishonest person who you should never trust on Israel/Palestine ever

Step 1: take something that used to be a respected journal, like @TheLancet
Step 2: find 3 partisan people (like this letter chief signatory Rasha Khatib who already hates Israel and glorifies murder of Israelis) who will send a letter in a correspondence section
https://t.co/JHc5DlQTfx
Step 3: pretend it’s an article with peer review (it is not) and not a letter from readers
Step 4: use dishonest agents from ultra left and ultra right accounts (including several UK MPs) who do not care about the truth who pretend it is an article and use it as a reliable source to prove their point

That’s it. All the liars in the next tweets will be added to this thread

Send me those whom I missed to add to the list

[Chief Rabbi Sir Ephraim Mirvis @chiefrabbi]

The Office of the Chief Rabbi is looking to recruit a committed and proactive intern to join this fast-paced, high-profile public office.

The OCR Internship is offered to an outstanding graduate who has demonstrated a commitment to community service and Jewish life. This graduate placement will provide an excellent introduction to the Jewish community across the UK and the work of the OCR.

For more information and to apply, click here:
https://t.co/3fCzLRf5ku

[AndyWez @andy_wez]

Morning! 🇾🇪