Lacey Butler

Awesomeness Organizer. Midwestern work ethic with a Silicon Valley tech love. Baking Evangelist. Swingset Enthusiast. Friendliness Advocate.

[Lacey Butler @frecklefacelace]

🙌 I always welcome and invite feedback — even if it’s not the best — because I love (a) improving and (b) knowing people are at least paying attention ✨

🙏 @JustinJBariso for the 💯 tactics to turn criticism into positive action 👇

https://t.co/ujYNAmXGw9

[Lacey Butler @frecklefacelace]

🙌 In my opinion, you can never lose by being more customer-centric — be it in the buying journey, your content, or a company narrative as a whole.

I 💛 @HorizonPeak simple - yet spot-on - framework for analyzing your marketing campaigns & strategy ✨

https://t.co/8KFBgi6RTi

[Lacey Butler @frecklefacelace]

📧 In my experience, writing emails like you speak vs. adopting an “email you” persona pays dividends in getting responses *and* building relationships ✨

This piece breaks down how a few small tweaks can make a big impact to how your recipient feels👇

https://t.co/hKCJhumiR2

[Lacey Butler @frecklefacelace]

🪟 🎨 The planning and thought that goes into holiday window displays is nothing short of astounding — and the results evoke such powerful emotions (at least for me!)

🙏 to @Retail_Brew for shining a light on the behind-the-scenes action 👇

https://t.co/OCDzkidiPI

[Lacey Butler @frecklefacelace]

🧝 🍝 Today in 💯 marketing campaigns: @HelloFresh combines holiday nostalgia & scarcity with its Elf-themed meal kit.

✅ Builds brand awareness
✅ Generates interest leading into prime cooking season
✅ Creates a shareable & fun unboxing experience

https://t.co/Bg4tZKM5Cb

[Lacey Butler @frecklefacelace]

🤓 🛍️ @Google’s shopping analysis is a brilliant initiative on so many levels

✅ Showcases data in an interactive, compelling way
✅ Ties into Google Shopping for simple purchases
✅ Launches in prime holiday shopping season

…and so much more ✨

https://t.co/BSE1pdHLev

[Lacey Butler @frecklefacelace]

🦄 From Lisa Frank to Blockbuster-themed product launches, nostalgia marketing is a 💯 tactic to drive brand engagement and capture fans’ hearts and minds ✨

🙏 to @marketingdive for this roundup of assorted nostalgia campaign breakdowns 👇

https://t.co/Akon2yuXWi

[Lacey Butler @frecklefacelace]

👋 Introductions are often a bit awkward, but I love to approach them with curiosity & desire to learn about others✨

@seanikernan breaks a down a 💯 way to structure professional intros to reduce anxiety *and* naturally invite others to ask questions👇

https://t.co/MZzwy7n2y4

[Lacey Butler @frecklefacelace]

✨ If you have a unique perspective or are passionate about a subject, you can give an awesome presentation.

Those are things you can’t create — but the rest are learned skills that get better with practice.

🙏 @HarvardBiz for the 💯 write up & tips 👇
https://t.co/QOBiqo4Vrd

[Lacey Butler @frecklefacelace]

🎓 I’m always keen to learn and improve my comms (and emoji choices!) to ensure they land well.

@BuzzFeed might not be the most “professional” outlet, but 💛 this piece breaking down how different generations interpret & use various emojis✨

https://t.co/g9CTAjtza8

[Lacey Butler @frecklefacelace]

🙌 Process - when implemented well - is not a barrier or hindrance to progress, it leads to better outcomes🔥

As a big fan of documenting plans (and everything!), @reforge write up on how and why to craft 💯 PRD documents speaks to my soul 👇

https://t.co/NtSVi82XJ4

[Lacey Butler @frecklefacelace]

🧠 I’m a total geek for user & behavioral psychology’s application to various brand experiences — and @choicehacking is a treasure trove of gems 💎

This breakdown of idleness aversion - complete with real-life examples - is one of my favorites 👇

https://t.co/jCZBFIXvOr

[Lacey Butler @frecklefacelace]

🙌 Long-form content is *so* powerful when it’s thoughtfully executed:

✅ Enables you to convey a comprehensive message
✅ Engages readers and makes them want to take action & return
✅ Improves SEO - multiple links & clear headers

https://t.co/DWfRn2JtQD

🙏 @adrianakstein

[Lacey Butler @frecklefacelace]

🎨 Color is powerful — and it’s so fascinating how colors that mean one thing for brands might mean something different to home buyers 🏡

🙌 to @socialmedia2day for the quick breakdown and helping me learn something neat today 👇

https://t.co/Ld1nDCsks0

[Lacey Butler @frecklefacelace]

🍊 🥂 Today in 💯 marketing campaigns: @Tropicana’s mimosa maker uses a bit of kitsch to remind brunch-goers that it’s a perfect mimosa ingredient

✅ Fun unboxing experience
✅ Packaged for gifting, just in time for holidays
✅ Utility meets creativity

https://t.co/UfBNrt78JR

[Lacey Butler @frecklefacelace]

🧠 🗳 As we head into Election Day in the US, I’m reminded of one of the best, most illuminating books I’ve ever read: @JonHaidt’s The Righteous Mind ✨

It’s full of 💯 approachable psychology, sociology, political science & philosophy examinations 👇

https://t.co/v41ADI6dEp

[Lacey Butler @frecklefacelace]

🗓 I love a fun fact or quirky holiday — and @hootsuite comes through with a ✨ fantastic ✨ roundup of options, from traditional and cultural to more offbeat.

Bonus: 🔥 examples of holiday posts to get the wheels turning 👇

https://t.co/0V1SbriZzK

[Lacey Butler @frecklefacelace]

🙌 Developing product and marketing “sense” hinges on:

👂Passive & active listening to your audience and general population
🙋‍♀️ Curiosity & constantly asking “why”
🎨 Creativity

🙏 to @julesdwalt & @lennysan for the 💯 write up on product sense 👇

https://t.co/EAHbwU8or1

[Lacey Butler @frecklefacelace]

✨ If you know me, you know that I love examples almost as much as I love emojis — and @AdEspresso’s breakdown of creative CTAs is content marketing & inspiration at its finest 🔥

It’s chock-full of background, concrete examples, and tips 👇

https://t.co/YW5jKopAT8

[Lacey Butler @frecklefacelace]

🥛Today in 💯 brand campaigns: @oatly delivers awareness & education with engaging, concrete, and practically useful video content

✅ Short, yet informative
✅ Polished, but not overproduced
✅ Inherently shareable

🙏 @MarketingBrew for the write up 👇

https://t.co/OMcsQeNrue