Fredeca

founder @cernucci

[ol’ stocky ⛳️ @oldstocky]

Every man needs a jacket they devote the rest of their life to

[Fredeca @fredeca]

we filmed a week building the brand between london and manchester and it’s a fuckin movie

live on my youtube channel ‘fred buckley’ rn

[geoff @geoffwoo]

the moat is how much energy you have

[Fredeca @fredeca]

the formula for better acquisition and retention is simple: great product development

[Fredeca @fredeca]

@234collectives real

[Fredeca @fredeca]

there is no peace for the man who has seen what he could become

[Fredeca @fredeca]

greatness is unconscious

which is why greatness can never be taught or learned

[Iain MacMillan @IainMacBets]

No exaggeration, this guy might be the best interview in pro sports right now

[Fredeca @fredeca]

the reason to win the game is to be free of it

[Fredeca @fredeca]

@dannybuck So fucked

[Fredeca @fredeca]

Bullish on China

[RTVisual @RT_Visual_on_X]

Chinese bride gifts her partner a flagship GPU at wedding — he breaks down in tears

She handed him an ASUS ROG Astral RTX 5090 that costs around $12,000

[Fredeca @fredeca]

@thegrindell I agree it doesn’t matter when they’re printing and making more than most people who get an exit anyway

But when brands are running ads that completely lie about the product function, that’s just scamming

[Fredeca @fredeca]

how is this an ad for mushroom coffee 😂 I don't think founders realise that running ads like this might bring the CPA down, but it is why they have 0 retention and the brand is worth 0

[ZED @zedmadeit]

Heres how to automate viral song ads like this for your brand

What makes a transformation more desirable to your customer?

its how the people around them react

the way theyre treated

so i built this framework that takes:

>your product
>your customer
>the problem affecting their relationships and people around them
>how they actually want to be treated and how they want those people to see them

and it creates concepts around that:

> Creates a viral hook using a physical action to show a relatable experience personalized to your customer and pushed to an extreme relationship failure connected to their problem

> taps into the pain, insecurity and desire to make someone who dismissed them regret it

>uses your product as the tool to become the person that proves everyone wrong

>builds a "look at me now" payoff around them getting their life back

>shows how theyre perceived differently as their confidence, appearance,finances, status... improves

the framework then turns that story into:

> full concept + lyrical script
>musical style + direction
> unique characters + environments
>visual beats and shot sequences that optimize the emotional punches of each line
>and generates the scenes

these song ads work when u remember the psychology behind what makes a good song and how those emotional triggers could get someone to act on buying your product

people are motivated by spite, the desire to prove someone wrong and make them regret underestimating you

the "look at me now" payoff makes the reaction they've been daydreaming about visible so they recognize exactly what they want

your product needs to become the "weapon" they need to take revenge

and this is just one of the angles that my framework can come up with

let me know if you wanna try it

[Fredeca @fredeca]

If there was one metric which defines whether you have a brand or not, it’s repeat customer rate

[Fredeca @fredeca]

@ChrisRoell_ Real

[Fredeca @fredeca]

@dimiz1111 I’m not sure but I’ve seen health/wellness brands run these type of ads a lot

[Fredeca @fredeca]

my boy just started a brand so I pulled up and gave him the blueprint to grow it, using everything I’ve learned from building my brand cernucci across the years

we filmed it and it’s live on my yt channel ‘fred buckley’ 🍿

[Fredeca @fredeca]

I started a podcast for my brand a few months ago and we just filmed a banger with Tennessee, a big UK creator

We are a media brand just as much as a fashion brand 💭

[Fredeca @fredeca]

@fdmcdowell Let’s go bro

[Fredeca @fredeca]

ready to break records this Q4

[Fredeca @fredeca]

it costs everything