FreshForm

FreshForm is a design and innovation agency.
We use design to connect people to technology-driven brands, products and services.

[FreshForm @freshform]

A groundbreaking new study by McKinsey & Company can put a number on the impact design has on business.

By capturing 2 million pieces of financial data and 100,000 design actions over five years, McKinsey finds that design-led com…https://t.co/1DryN7Fjh4 https://t.co/2VKGkjKtSc

[FreshForm @freshform]

Five core elements of employee experience impact customer experience and growth: Trust, C-Suite Accountability, Alignment, Recognition, and Seamless Technology. https://t.co/YbH9jQ4ii9 #CX #EX #design

[FreshForm @freshform]

I’ve just come across two unique statements about the same major issue we all face.

First, a NY Times opinion piece from yesterday about the dire need to reimagine social media and take back control over public spaces.

“Public l…https://t.co/o6rjMupEtU https://t.co/uWB8tb4CnY

[FreshForm @freshform]

The experience economy is officially in full swing — @garyvee said so. #experienceeconomy #localbusiness https://t.co/ChXz8cz9JL

[FreshForm @freshform]

Two great quotes from a recent article titled, “Human-Centered Design is a CX Imperative”, both by Kaiwei Tang, co-founder of the Light Phone.

“Design is about identifying what users are not telling you — problems that are not ob…https://t.co/u7TdnApM7x https://t.co/GfDJc1G2gQ

[FreshForm @freshform]

How do you measure Customer Experience (CX)?

Start with a Metrics Framework.

Business Results
+
Customer Behavior
+
Customer Perception
+
Operations

#cx #customerexperience #businessresults #design #metrics https://t.co/7xEmKlE2pb

[FreshForm @freshform]

Great Customer Experience (CX) starts with the freedom and responsibility to be creative (and people-centered) as frontline employees. Southwest Airlines proving it again and again that great CX starts with empowered employees. 🙌…https://t.co/nQSR4XR2oI https://t.co/y8fpHNG6c2

[FreshForm @freshform]

How to Design a Memorable Customer Experience

The most memorable experiences are suffused with emotion — not extra features or value for money.

“The essential difference between emotion and reason is that emotion leads to action…https://t.co/qLFYWKyC3a https://t.co/zBpykxm0o6

[FreshForm @freshform]

To all my content creator friends out there... Teradata is looking for a Digital Content Editor-in-Chief at the San Diego HQ. For more info, see the job description below... https://t.co/tXitksia53

[FreshForm @freshform]

CIO are increasingly being asked to help attract, manage and support customers.

These technologies and practices can help enhance your company’s CX and fuel revenue for your digital transformation.

However, the orchestration (ak…https://t.co/1fvdZv9JQ5 https://t.co/IG08sxKPuU

[FreshForm @freshform]

What’s the value and impact of design?
Apparently it’s about $8 Billion.

Apple’s stock took a dip (-0.87% or $8B) during after-hours trading when design chief Jony Ive announced he would be leaving the company at the end of June.…https://t.co/Jp5UjrpmD7 https://t.co/AW3PcuDYTz

[FreshForm @freshform]

Senior-level Marketing Executives:
A new VP opportunity is becoming available in the financial services industry in the coming weeks (Q3 2019). Strong digital background required, but outside the industry is OK.

DM if you’re interested in a full time po…https://t.co/eZowvMtuBW

[FreshForm @freshform]

I’m continually impressed with the caliber of design and design-related events in San Diego. Here’s a few upcoming, current, and recent events that are pushing the SD Design community forward. Thank you to all the organizers and leaders for your dedicatio…https://t.co/WYj0WC1BKC

[FreshForm @freshform]

I’m continually impressed with the caliber of design and design-related events in San Diego. Here’s a few upcoming, current and recent events that are pushing the San Diego Design community forward.

Customer Experience Meetup // L…https://t.co/rrFz2EAcqU https://t.co/pEeEQEyNze

[FreshForm @freshform]

Interested in learning about design thinking? Ever practiced service design?

Join the designforwardalliance (and over 100 cities around the world) at the Global Service Jam on March 29-31, 2019.

The goal: Create, prototype, and…https://t.co/WhC2OQghgn https://t.co/jRyLz2v9mS

[FreshForm @freshform]

How balanced is your customer experience (CX) strategy? “The human-to-human connection is key to a great customer experience.”
#customerexperience #cx #design

https://t.co/X8Fhm8VzLB https://t.co/8rVr8scig5

[FreshForm @freshform]

FreshForm. is hiring.

We’re looking for a seasoned UX researcher and a detail-oriented multidisciplinary designer to join our team in San Diego, CA.

At FreshForm, we look at an experiences holistically, encompassing all digital and physical touch point…https://t.co/S1lQHKhrBL

[FreshForm @freshform]

100% agree... user research must blend the two (quant+qual) for clear insights that lead to better customer experiences.

“Quantitative data tells us what people are doing. Qualitative data tells us why people are doing it. The bes…https://t.co/3RSqOg1g7s https://t.co/CRciRxtQEB

[FreshForm @freshform]

Our world today.
Are you optimistic about our future?
____
A beautiful edited video via World Economic Forum #wef19
#davos #economics #earth #tech #humanity

https://t.co/4uhRaXdIuT https://t.co/1QxAqnoWmM

[FreshForm @freshform]

Dear Advocates of Great Design,

The Design Forward Alliance needs your support to further our mission and promote design-driven innovation.

Join our founding member UC San Diego Design Lab and @jnd1er in our movement to unify an…https://t.co/6fiCFiYfeS https://t.co/SnFA2UFSOg

[Don Norman @jnd1er]

11 books I found inspirational in 2018: I recommend all 11 for my followers for 2019. I surprised myself by the variety I had found valuable. I single out three for special attention. See https://t.co/kN86dsA0lD