Our new fractional head of demand gen won a gold medal with a broken freakin' neck.
What is your excuse for not using website signals in your outbound?
#GiveThatToSpoc
We asked Dunder Mifflin’s finest to review your habit of dumpster-diving in HubSpot for old leads.
Her verdict: you’re a try-hard, this is gross, and she is going to happy hour.
#GiveThatToSpoc
Part 1: Launch week lore
This is what happens when you launch a product and people have opinions.
Mostly good ones.
(We left out the ones asking for merch)
Try Spoc free - https://t.co/RjVDV9G84N
#GiveThatToSpoc
Ok so this Teenage Engineering microphone has quickly become my favourite way to talk to Claude, especially in loud offices. Love how tactile it is, and I feel like a radio operator talking to my agents 😂
@aakashgupta really good at long-tail gtm stuff
things like
* auto-responding to cold outbound, send Slack notifs
* watch for unsubscribes, add those contacts to a global block list
* clean up HubSpot marketing contacts
Spoc launches today into the four-tab handoff chain every GTM team pretends is a workflow.
The interesting part is the operating layer. One instruction moves across Apollo, Clay, Smartlead and HubSpot, then stages a campaign for you to review, edit, and approve. That matters because GTM execution breaks at the handoffs. Build the list, enrich it, remove existing customers, write the sequence, stage the follow-ups, repeat next week.
For example: "go after Series B fintech RevOps leaders." Spoc builds the list in Apollo, enriches it in Clay, checks against HubSpot, writes the sequence, and stages it in Smartlead for review.
The real test is whether it survives messy data and bad CRM hygiene. Still, the direction is right: GTM AI has to move from drafting assets to running the operating loop.
My bet: the next two years of GTM get decided at that layer.
Live today, free to try: https://t.co/AjvifH9f2L
Introducing Spoc — your single point of contact for all things GTM🖖
Purpose-built for GTM, Spoc works across Apollo, Clay, Smartlead, Outreach, HubSpot, Salesforce + 200 tools to automate recurring work and make proactive decisions on accounts & contacts.
#GiveThatToSpoc
Look, here's "the thing."
"The thing" is that annoying, persistent one/two niggles that stands in the way of you and your execution of a big idea exactly the way you imagined it.
Today we're announcing the launch of the thing that does the thing.
Meet Spoc.
#GiveThatToSpoc
Introducing Spoc — your single point of contact for all things GTM🖖
Purpose-built for GTM, Spoc works across Apollo, Clay, Smartlead, Outreach, HubSpot, Salesforce + 200 tools to automate recurring work and make proactive decisions on accounts & contacts.
#GiveThatToSpoc
Don't think of LLMs as entities but as simulators. For example, when exploring a topic, don't ask:
"What do you think about xyz"?
There is no "you". Next time try:
"What would be a good group of people to explore xyz? What would they say?"
The LLM can channel/simulate many perspectives but it hasn't "thought about" xyz for a while and over time and formed its own opinions in the way we're used to. If you force it via the use of "you", it will give you something by adopting a personality embedding vector implied by the statistics of its finetuning data and then simulate that. It's fine to do, but there is a lot less mystique to it than I find people naively attribute to "asking an AI".