990 ads. $12.9M total spend. $33.23 average CPA.
This is what systematic creative strategy looks like at scale.
Not just one viral winner → consistent performance across hundreds of concepts.
→ Top performers: $480K, $437K, $423K, $411K spend
→ CPA range: $28-37 across all top spenders
→ Multiple concepts scaling simultaneously
When you understand audience psychology, hit rates become predictable.
This is the difference between hoping for lightning and building systems that generate it.
1/3 stores I launch hits 10K ORDERS
NOT because I find a crazy/unique product
Because my creatives WIN the Facebook AUCTION
That’s 80% of Ecom
Learn this and you can make almost ANY product profitable
I wrote a quick guide on how to do it
RT + comment “FB” to get it
(Must be following so I can DM)
First store had checkout problems, second store my offer was absolute dog water. With both stores it’s like I didn’t even apply the principles I learned from hormozi. 3rd store I learned how to prompt Ai better and actually I’m gonna make offers like I know I can.