From ideation to execution, we loved building out this entire consumer journey with a focus on storytelling.
Happy to see the positive feedback from the reveal experience we built with @PUMA 🔥
#SuperPUMA
We are ecstatic that our work with @PUMA on Blackstation 2 won a Webby for best experiential design 🏆
Congratulations to the whole team - see more below:
https://t.co/oXkbZ8vRDp
To celebrate the launch of Black Station we are hosting a giveaway & screenshot competition 🎉
The winner will receive a Mint Pass for the upcoming MB.03 drop and claim a FREE GutterMelo shoe 🎁
Giveaway requirements below 🧵
Black Station is now LIVE! ⚡️
PUMA’s digital experience reveals new limited edition shoes in an entirely new light...
Explore UNKAI & UNTER for yourself and discover the mysteries of these worlds 👇
ENTER EXPERIENCE: https://t.co/5EXphtTxSA
Tomorrow at 12PM EST we will break down down the details of our innovative digital world Black Station, which opens Tuesday, 6/13 ✨
This virtual world will debut limited edition physical product and take users on an extraordinary journey 👟
https://t.co/UKS8JypqLG
This lift can take you all sorts of places… ☁️🪨
It will facilitate all your transportation through the #BlackStation experience.
Where you take it first is entirely up to you.
We are thrilled to announce a partnership with @studionow, a leading visual content production solutions provider, offering full-service capabilities and an intuitive self-service platform and marketplace of 20,000 creative and production professionals.
If you all enjoyed our experiences we ask that you take a moment and vote!
Thanks so much, we look forward to continue leading and innovating in metaverse experiences and digital architecture 🔥
FTR is proud to be a leader in building metaverse experiences.
We are thrilled that both our work with @PUMA AND our work w/ @marniofficial have both been nominated for Webby Awards ✨
Vote PUMA ⏬
https://t.co/5MZxC8xhNZ
Vote Marni ⏬
https://t.co/dUaEroZYOp
The story of the collection was told as a three-act explorable space, with each act built around a surreal landscape inspired by the ideas and textures of the clothing line.
Apparel was displayed using volumetric capture of the runway models prior to the runway release.