Florian Schleicher

I help startup founders and marketing managers to scale their impact marketing. I like dinosaurs & space-adventures.

[Florian Schleicher @futuresflorian]

@avantgame @iftf Very curious about this - one question though: Will the live events be also in alignment with European timezones? :)

[Vogue Business @voguebusiness]

AI startup Sociate has developed a new generative chatbot that aims to improve the shopping experience, which is rolling out with resale platform Hardly Ever Worn It. Despite advances, the tech remains a hard sell. https://t.co/YNDyKQmHRp

[Florian Schleicher @futuresflorian]

"#Brands, which know exactly what they stand for and how they create added value, can analyse, evaluate, and implement trends far better within their #strategies."

An interview with my friend and strategy colleague @desireebambynek

https://t.co/GIDQcc3S0t

[Reinhard Herok @Herok]

Es ist wieder soweit. Jedes Jahr noch früher! https://t.co/muLbNeb2FT

[Zécca @Zecca_Lehn]

Take a risk on a person today, based on some loosely held opinion about their future potential. 💚

[Tristan Harris @tristanharris]

A.I. is moving a 1000000x faster than our culture, society and institutions are ready to absorb. We need to time to get this right.

Many of these capacities can be strung together in dangerous ways.

See my op-ed w/ @harari_yuval @aza in NYT this wknd:
https://t.co/blprFLe1lT

[Justine Moore @venturetwins]

Something wild is happening on the Midjourney subreddit.

People are telling stories and sharing photos of historic events - like the “Great Cascadia” earthquake that devastated Oregon in 2001.

The kicker? It never happened. The images are AI-generated.

[Florian Schleicher @futuresflorian]

👇

[Dan Runcie @RuncieDan]

Your followers are not your fans.

That’s hard for many artists and creatives to accept, but it’s the truth.

Artists hear the same rhetoric often: “Build your social media following!” “Use it to promote your work!” “Be your own distribution!” It’s good advice, but it’s reductive without context.

On most social networks, it’s impossible to segment your followers:

– Do they love your music?
– Do they like you as a person?
– Or do they just find your posts entertaining?
– Do they follow because they find you attractive?
- Do they hate follow?

Hard to know for sure.

There are artists with 10M+ social followers, but can’t sell 10k+ albums when they release. Similarly, some artists generate 10M+ streams, but can’t sell many concert tickets.

Social media is still essential for many artists to promote their work. But it’s also a vanity metric that can be manipulated and has its tradeoffs.

[Michael J. Miraflor @michaelmiraflor]

Once again, can’t tell if real or generative AI, or if that is besides the point, or if that distinction eventually won’t really matter anyway.

[Duncan Austin @Duncan_BBR]

Whatever the concept of 'sustainability' has prompted us to do has not yet really altered the trajectory of global CO2 emissions...

[Florian Schleicher @futuresflorian]

🎁 Today I want to reward myself. With consumption. A purchase. Read more about the elemental role of #reward in #marketing
https://t.co/oyH2x143qC

[Florian Schleicher @futuresflorian]

“Marketing creates needs and needs change the world”. Interested? Read more of my Green Marketing interview with Reinhard @Herok in my blog.

https://t.co/SxqiOjRz2u

[Florian Schleicher @futuresflorian]

Communicate your #PR message with the 5️⃣-sentence model by Gregor Fauma 🤩

" Journalists do not want to feel patronized, paid or harassed. They would like to use your plays to write their own stories – and they need informants to do so."

⬇️
https://t.co/qBy7Ff7Vst

[Alisa Cohn @AlisaCohn]

Manage:

🕒 Manage your time - it will help handle your anxiety.

🤝 Manage your network - building your community gives you support and insight from an outside perspective.

🍎 Manage your health - proper exercise and sleep will give you the strength you need to manage tomorrow.

[Metav3rse @themetav3rse]

TR3NDING: Google unveiled the next evolution of Google Maps this morning, and it looks phenomenal.

[Florian Schleicher @futuresflorian]

ChatGPT und AI ist plötzlich 🌍 überall – auch im neuen Blogartikel von FutureS https://t.co/cSuPOYTf3I geht es um den Zusammenhang von #Marketing und #AI.

[Florian Schleicher @futuresflorian]

@AmandaMGoetz And for beaches: Tunnels was our favorite, with the mountains as a backdrop, the only challenge is parking there. Be early or try to find a path aside from the houses.

[Florian Schleicher @futuresflorian]

@AmandaMGoetz Definitely do the hike at Pu’u O Kila Lookout, the views are just breathtaking!

[Florian Schleicher @futuresflorian]

📈 Von Hyper-Growth zu Healthy-Growth - mein Interview mit @Sierralog über die Zukunft von Startups 2023.
https://t.co/ANrrZlMsJj

[Florian Schleicher @futuresflorian]

@substack Is this still working?