henrii

i don’t write copy. i build attention systems

[henrii @fxrooks]

i stopped selling copy. i started selling outcomes

nobody wakes up wanting:

7 emails
better words
a landing page

people want:

lower CAC
higher AOV
better retention
more conversions
more booked calls

ive been working on improving my offer

[henrii @fxrooks]

@RobHoffman_ contentment

[henrii @fxrooks]

@FlorinPop17 count me in

[Neo Davids @neodavids44]

If you have a service/product that you want to sell.

I recommend you take a look at this.

It will STICK with you for a long time

[henrii @fxrooks]

stop trying to sound smart. start trying to be clear.

https://t.co/IQ1s75Xcn0

[henrii @fxrooks]

simple.

if people don’t feel something…they won’t buy anything.

[henrii @fxrooks]

most brands don’t have a marketing problem.

They have an attention problem.

[henrii @fxrooks]

“you’re not behind. you’re in transition.”

just what i needed @mskoriwilson

[henrii @fxrooks]

no amount of mentorship can help sign your first client

if you don’t take action

[henrii @fxrooks]

most blogs get written… then buried.

here’s how I make sure mine actually get found…

SEO isn’t a secret. It’s a strategy.

keyword research
keyword research
keyword research
keyword research

[Madz @heyizmadz]

Avoid brokies.

You need to understand that 97% of your audience will not buy from you.

That’s just a fact.

Stop writing for everyone.

Start writing for the 3% who are ready to pay.

[henrii @fxrooks]

im holding myself accountable this year.

[MATT GRAY @matt_gray_]

Schedule 4 hours for deep work first thing in the morning.

Then take a break and go for a run.

Come back and take calls.

And then escape to nature.

This rhythm will change the trajectory of your life.

[Starter Story @starter_story]

Friends and family on your startup journey:

$0/mo: "Wtf are you doing?"

$1k/mo: "That's cute."

$3k/mo: "Why u quit ur six-figure job to make $3k/mo?"

$10k/mo: "Businesses grow differently than salaries?"

$50k/mo: "Is this legal?"

$100k/mo: "You are a genius, I knew it all along."

[henrii @fxrooks]

bad copy:

"High-quality cotton T-shirt.”

good copy:

So soft, you’ll reach for it every morning.

Lesson: sell the feeling, not the fabric.

[henrii @fxrooks]

bad copy:

"Our app helps users track daily habits.”

good copy:

Build habits that actually stick…one tap at a time.

[henrii @fxrooks]

first MacBook

consistency made me a self made spoilt brat.

[henrii @fxrooks]

bad copy :

“Get more leads."

good copy :

Finally, a pipeline that doesn’t leak.

[henrii @fxrooks]

bad copy :

“Get more leads."

good copy :

Finally, a pipeline that doesn’t leak.