i stopped selling copy. i started selling outcomes
nobody wakes up wanting:
7 emails
better words
a landing page
people want:
lower CAC
higher AOV
better retention
more conversions
more booked calls
ive been working on improving my offer
most blogs get written… then buried.
here’s how I make sure mine actually get found…
SEO isn’t a secret. It’s a strategy.
keyword research
keyword research
keyword research
keyword research
Avoid brokies.
You need to understand that 97% of your audience will not buy from you.
That’s just a fact.
Stop writing for everyone.
Start writing for the 3% who are ready to pay.
Schedule 4 hours for deep work first thing in the morning.
Then take a break and go for a run.
Come back and take calls.
And then escape to nature.
This rhythm will change the trajectory of your life.
Friends and family on your startup journey:
$0/mo: "Wtf are you doing?"
$1k/mo: "That's cute."
$3k/mo: "Why u quit ur six-figure job to make $3k/mo?"
$10k/mo: "Businesses grow differently than salaries?"
$50k/mo: "Is this legal?"
$100k/mo: "You are a genius, I knew it all along."